Director of Marketing and Social Media

Company Description The Ashton Agency, founded in Fort Worth, Texas, is a leading real estate brokerage specializing in residential properties and land & ranch sales. Established by Broker Ashton Theiss, the agency is known for its results-driven and forward-thinking approach. Our team of trusted advisors harness exceptional marketing skills, vast knowledge, and an extensive network to provide personalized and unrivaled representation and expertise in every transaction. We are dedicated to delivering fully custom experiences for each client's unique needs.

Role Description The Director of Marketing & Social Media will be the

creative force

behind The Ashton Agency’s brand presence, driving growth and visibility through compelling digital storytelling, cutting-edge design, and strategic marketing campaigns.

Our ideal candidate is a creative powerhouse with strong

graphic design and video editing skills

, passionate about social media trends and eager to

create content

that resonates. You’ll collaborate closely with leadership and agents, bringing our properties, people, and brand to life through engaging visuals, reels, and marketing strategies that position us at the forefront of the real estate industry.

This role is perfect for someone who thrives in a fast-paced environment, enjoys collaboration, and has the ability to manage multiple projects at once.

Qualifications

Bachelor’s degree in marketing, digital communications, or related field preferred

2+ years of experience in marketing, social media, or creative content production

Strong graphic design and video editing skills (Adobe Creative Cloud required; Canva and CapCut/Premiere Pro a plus)

Demonstrated experience creating short-form video content for Instagram Reels, TikTok, and YouTube Shorts

Impeccable writing and editorial skills with a strong eye for branding and storytelling

Proficiency in Microsoft Suite, Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro/After Effects), WordPress, Squarespace

Familiarity with social media analytics, SEO, and Google Business tools

Ability to manage multiple platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube

Excellent organizational and project management skills

Job Scope The Director of Marketing and Social Media responsibilities will include:

Brand and market research

Develop annual marketing campaigns with measurable goals

Creation and implementation of social media strategies across Facebook, Instagram, LinkedIn and TikTok- includes but is not limited to calendar, copy, design and scheduling of posts

Edit and produce video content and reels highlighting listings, lifestyle, and brand storytelling

Create strategic goals around social media engagement and follower growth

Create, develop and plan email marketing campaigns- 4-6 per month on behalf of the company

Maintain website content

Create printed and digital brand documents, as needed

Create advertisements for print publications, as needed

Design and create various branded templates for associate use

Create promotional items for events and client gifts, as needed

Maintain/update online business profiles such as, Google Business, Realtor.com, Zillow and Yelp

Create and implement Google Business and SEO strategies

Create training materials and content that can be utilized by TAA associates (i.e. How to Post to Social Media)

Maintenance of TAA contact database

Grouping and prioritizing clients and contacts

Develop measurable goals

Assisting agents with custom print products through Xpress Docs

Planning and implementing voting and/or fundraising campaigns (4-6/year): Examples are Best Realtor, Best of DFW, American Suicide Prevention Foundation Fundraising

Participate in new agent onboardings, including; website page, social media announcement strategies business card ordering

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