Verizon Communications
Apply prior to the end date: October 9th, 2025
Overview When you join Verizon, you’ll find a place to share ideas freely — even if they’re daring or different. You’ll have opportunities to learn, grow, and thrive, while helping power how people live, work, and play by connecting them to what brings them joy. Our V Team is a community that anticipates, leads, and believes that listening is where learning begins. In crisis and in celebration, we come together — lifting communities and building trust in how we show up, everywhere & always.
What you’ll be doing As a Senior Manager on the Marketing Activation team, you will own end-to-end marketing plan and outcomes for the CMO organization, including strategic direction, narrative, planning, and process for all MarCom initiatives. You will decide final components to deliver against briefs in partnership with Consumer Integrated Marketing. You will commission creative, PR, media, engagement, CX, VBM and local/field marketing to execute on marketing plan elements based on strategy. You will own brand management including identity, development, and outcomes, track performance, and make recommendations for plan enhancements to help meet business targets.
Specifically, your responsibilities will include:
Developing and owning the strategic narrative on numerous key initiatives to drive demand for Verizon’s Consumer Home portfolio
Partnering with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans and oversee end-to-end programs through the project life cycle
Analyzing the nuances of key audiences/segments, the marketplace and competition within key DMAs and elevating opportunities and risks
Monitoring and remaining accountable to key KPIs (e.g., business results, marketing plan component in-market performance, brand health metrics)
Driving planning cycles and maintaining related artifacts and resources
What we’re looking for You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.
You’ll need to have:
Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
Experience analyzing data from a variety of sources to develop a holistic view of the marketplace, competitive factors, risks, and opportunities
Skill in balancing multiple priorities to meet deadlines in a dynamic environment
Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders including leadership
Demonstrated success in the ability to translate market knowledge and strategy into compelling stories and tools
Even better if you have one or more of the following:
Master’s degree
Experience working with a priority on digital marketing plans and media, trends and key business drivers
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager in either the Basking Ridge, NJ or 140 West Street, NYC location.
Where you’ll be working In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours 40
Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits and Compensation Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-time roles, benefits vary depending on eligibility.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, compensation will be adjusted to reflect hours. The annual salary range for the New York location(s) listed on this job requisition, based on a full-time schedule, is: $115,500.00 - $201,000.00.
Join our team of creators and collaborators, bringing our story to life and moving our brand forward.
Stay in touch Even if you’re not a V Teamer (yet), we’d love to keep you in the loop. We can’t help it—connection is kind of our thing. Sign up to become part of our network.
#J-18808-Ljbffr
Overview When you join Verizon, you’ll find a place to share ideas freely — even if they’re daring or different. You’ll have opportunities to learn, grow, and thrive, while helping power how people live, work, and play by connecting them to what brings them joy. Our V Team is a community that anticipates, leads, and believes that listening is where learning begins. In crisis and in celebration, we come together — lifting communities and building trust in how we show up, everywhere & always.
What you’ll be doing As a Senior Manager on the Marketing Activation team, you will own end-to-end marketing plan and outcomes for the CMO organization, including strategic direction, narrative, planning, and process for all MarCom initiatives. You will decide final components to deliver against briefs in partnership with Consumer Integrated Marketing. You will commission creative, PR, media, engagement, CX, VBM and local/field marketing to execute on marketing plan elements based on strategy. You will own brand management including identity, development, and outcomes, track performance, and make recommendations for plan enhancements to help meet business targets.
Specifically, your responsibilities will include:
Developing and owning the strategic narrative on numerous key initiatives to drive demand for Verizon’s Consumer Home portfolio
Partnering with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans and oversee end-to-end programs through the project life cycle
Analyzing the nuances of key audiences/segments, the marketplace and competition within key DMAs and elevating opportunities and risks
Monitoring and remaining accountable to key KPIs (e.g., business results, marketing plan component in-market performance, brand health metrics)
Driving planning cycles and maintaining related artifacts and resources
What we’re looking for You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.
You’ll need to have:
Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
Experience analyzing data from a variety of sources to develop a holistic view of the marketplace, competitive factors, risks, and opportunities
Skill in balancing multiple priorities to meet deadlines in a dynamic environment
Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders including leadership
Demonstrated success in the ability to translate market knowledge and strategy into compelling stories and tools
Even better if you have one or more of the following:
Master’s degree
Experience working with a priority on digital marketing plans and media, trends and key business drivers
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager in either the Basking Ridge, NJ or 140 West Street, NYC location.
Where you’ll be working In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours 40
Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits and Compensation Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-time roles, benefits vary depending on eligibility.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, compensation will be adjusted to reflect hours. The annual salary range for the New York location(s) listed on this job requisition, based on a full-time schedule, is: $115,500.00 - $201,000.00.
Join our team of creators and collaborators, bringing our story to life and moving our brand forward.
Stay in touch Even if you’re not a V Teamer (yet), we’d love to keep you in the loop. We can’t help it—connection is kind of our thing. Sign up to become part of our network.
#J-18808-Ljbffr