Verizon Communications
Overview
Apply prior to the end date: October 9, 2025. What you'll be doing
A Senior Manager opportunity is available within the Marketing Activation team. This position will be responsible for driving and supporting initiatives across Local Marketing, Priority Segments, and Experiences. This role will focus on both General Market and Latino initiatives, with the latter leveraging in-language and bilingual communications. The primary responsibilities associated with this position include Shaping yearly and quarterly strategies and narratives to deliver on key business/marketing objectives. Serving as the strategic lead on individual initiatives to drive customer acquisition as well as retention. Partnering with business unit leaders on priority objectives. Analyzing business and consumer data across markets/segments. Partnering on research to uncover consumer perceptions, test strategies and optimize messaging. Crafting insight-led, data-driven briefs, GTM and channel plans. Providing strategic guidance and feedback to cross-functional teams and agencies. Collaborating on media plans, tactics and integrations. Partnering on experiential activations and in-store events. Developing toolkits to guide tactical executions. Building campaign learning agendas and post-mortems to drive effectiveness and establish best-practices. Stakeholdering plans with peers and leaders.
Responsibilities include Partnering with business unit leaders on priority objectives. Analyzing business and consumer data across markets/segments. Partnering on research to uncover consumer perceptions, test strategies and optimize messaging. Crafting insight-led, data-driven briefs, GTM and channel plans. Providing strategic guidance and feedback to cross-functional teams and agencies. Collaborating on media plans, tactics and integrations. Partnering on experiential activations and in-store events. Developing toolkits to guide tactical executions. Building campaign learning agendas and post-mortems to drive effectiveness and establish best-practices. Stakeholdering plans with peers and leaders.
Where you’ll be working
This hybrid role will have a defined work location that includes work-from-home and assigned office days as set by the manager. The preferred locations for this role are the hub locations listed below; candidates in other locations also may be considered:
Basking Ridge (NJ), New York (NY).
What we're looking for
You'll need to have: Bachelor’s degree or four or more years of work experience. Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Strong communication skills - written, verbal and deck-building. Experience developing marketing/campaign/comms strategies and plans. Experience with consumer research, in-market tracking and creative optimization. Experience building cross-functional relationships and influence. Experience presenting to senior leadership. Experience managing multiple high-visibility, high-complexity projects simultaneously.
Even better if you have: Fluency in Spanish Experience in local and/or multicultural marketing
Where you’ll be working
In this hybrid role, you’ll have a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits and Compensation
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, coverage will vary.
The salary will vary depending on location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, compensation will be adjusted to reflect hours. The annual salary range for the listed location(s) on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
Basking Ridge, New Jersey, +3 other locations
Join our team of creators and collaborators, bringing our story to life and moving our brand forward.
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Apply prior to the end date: October 9, 2025. What you'll be doing
A Senior Manager opportunity is available within the Marketing Activation team. This position will be responsible for driving and supporting initiatives across Local Marketing, Priority Segments, and Experiences. This role will focus on both General Market and Latino initiatives, with the latter leveraging in-language and bilingual communications. The primary responsibilities associated with this position include Shaping yearly and quarterly strategies and narratives to deliver on key business/marketing objectives. Serving as the strategic lead on individual initiatives to drive customer acquisition as well as retention. Partnering with business unit leaders on priority objectives. Analyzing business and consumer data across markets/segments. Partnering on research to uncover consumer perceptions, test strategies and optimize messaging. Crafting insight-led, data-driven briefs, GTM and channel plans. Providing strategic guidance and feedback to cross-functional teams and agencies. Collaborating on media plans, tactics and integrations. Partnering on experiential activations and in-store events. Developing toolkits to guide tactical executions. Building campaign learning agendas and post-mortems to drive effectiveness and establish best-practices. Stakeholdering plans with peers and leaders.
Responsibilities include Partnering with business unit leaders on priority objectives. Analyzing business and consumer data across markets/segments. Partnering on research to uncover consumer perceptions, test strategies and optimize messaging. Crafting insight-led, data-driven briefs, GTM and channel plans. Providing strategic guidance and feedback to cross-functional teams and agencies. Collaborating on media plans, tactics and integrations. Partnering on experiential activations and in-store events. Developing toolkits to guide tactical executions. Building campaign learning agendas and post-mortems to drive effectiveness and establish best-practices. Stakeholdering plans with peers and leaders.
Where you’ll be working
This hybrid role will have a defined work location that includes work-from-home and assigned office days as set by the manager. The preferred locations for this role are the hub locations listed below; candidates in other locations also may be considered:
Basking Ridge (NJ), New York (NY).
What we're looking for
You'll need to have: Bachelor’s degree or four or more years of work experience. Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Strong communication skills - written, verbal and deck-building. Experience developing marketing/campaign/comms strategies and plans. Experience with consumer research, in-market tracking and creative optimization. Experience building cross-functional relationships and influence. Experience presenting to senior leadership. Experience managing multiple high-visibility, high-complexity projects simultaneously.
Even better if you have: Fluency in Spanish Experience in local and/or multicultural marketing
Where you’ll be working
In this hybrid role, you’ll have a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits and Compensation
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, coverage will vary.
The salary will vary depending on location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, compensation will be adjusted to reflect hours. The annual salary range for the listed location(s) on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
Basking Ridge, New Jersey, +3 other locations
Join our team of creators and collaborators, bringing our story to life and moving our brand forward.
Stay in touch
Even if you’re not a V Teamer (yet), we’d love to keep you in the loop. Sign up to become part of our network.
#J-18808-Ljbffr