National Black MBA Association
Director Direct to Patient Marketing
National Black MBA Association, East Hanover, New Jersey, us, 07936
Overview
This position will be located at our East Hanover, NJ site and will not have the ability to be located remotely. The Director, Direct to Patient Marketing will lead the development of the DTP capability across Novartis USA. The role reports to the Executive Director Marketing Strategy Oncology USA and collaborates with cross-functional teams including Novartis Patient Services, Market Access, Patient Advocacy, Communications, Marketing Strategy, Insights and Data Sciences, and General Management. The incumbent will identify, test, and validate human-centric DTP solutions across current and emerging Novartis portfolio and embed a modular approach to DTP across the US business. Key Responsibilities
Work with the Executive Director Marketing Strategy and cross-functional teams to develop a cohesive and integrated DTP strategy and organizational capability that connects people with the right care, faster. Establish human-centric patient experiences that are intuitive, frictionless, trusted, connected and anticipatory. Convert DTP strategy into capability modules with features addressing priority friction points across the brand portfolio. Develop best-in-class digital strategies and AI solutions aligned to brand goals to maximize business results. Ensure digital plans are appropriately implemented and optimized. Foster a high-performing team that interfaces effectively across key functions to achieve product strategies and objectives. Define objectives, required resources, and manage the allocated budget for DTP, collaborating with strategic partners internally and externally. Essential Requirements
Education: Bachelor’s degree in a related field required; Master of Science and/or MBA preferred. Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred. Minimum of 3 years of demonstrated experience leveraging data, analytics, and customer insights to drive personalization at scale. Experience supporting high-performing brands in highly competitive US categories; recent launch experience for blockbuster specialty treatments preferred. Transformational leader with strategic experience to transform the business into next-generation engagement. Strong cross-functional leadership and ability to collaborate with stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global. Excellent written and oral communication skills to convey complex ideas to diverse audiences. Detail-oriented with the ability to manage multiple tasks, priorities and deadlines. The pay range for this position at commencement of employment is expected to be between $185,500.00 and $344,500.00/year. Salary ranges are effective from 1/1/25 through 12/31/25, and may be adjusted due to market conditions. The total compensation package may include a sign-on bonus, restricted stock units, discretionary awards, and a full range of benefits (including 401(k) eligibility and various paid time off). Details will be provided if an offer is extended. If hired, the employee will be in an at-will position and the Company reserves the right to modify base salary and other compensation programs at any time, including for performance, department or market factors. EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. Accessibility and Reasonable Accommodations
Novartis is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation for the application process or to perform the essential functions of a position, please email us.reasonableaccommodations@novartis.com or call +1-877-395-2339 and include the job requisition number in your message. Salary Range
$185,500.00 - $344,500.00 Skills Desired
Agility Asset Management Business Strategy Commercial Excellence Cross-Functional Collaboration Customer Orientation Digital Marketing Healthcare Sector Understanding Influencing Skills Inspirational Leadership Marketing Strategy Negotiation Skills Operational Excellence People Management Priority Disease Areas Expertise Product Lifecycle Management (PLM) Product Marketing Product Strategy Stakeholder Engagement Stakeholder Management Strategic Partnerships
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This position will be located at our East Hanover, NJ site and will not have the ability to be located remotely. The Director, Direct to Patient Marketing will lead the development of the DTP capability across Novartis USA. The role reports to the Executive Director Marketing Strategy Oncology USA and collaborates with cross-functional teams including Novartis Patient Services, Market Access, Patient Advocacy, Communications, Marketing Strategy, Insights and Data Sciences, and General Management. The incumbent will identify, test, and validate human-centric DTP solutions across current and emerging Novartis portfolio and embed a modular approach to DTP across the US business. Key Responsibilities
Work with the Executive Director Marketing Strategy and cross-functional teams to develop a cohesive and integrated DTP strategy and organizational capability that connects people with the right care, faster. Establish human-centric patient experiences that are intuitive, frictionless, trusted, connected and anticipatory. Convert DTP strategy into capability modules with features addressing priority friction points across the brand portfolio. Develop best-in-class digital strategies and AI solutions aligned to brand goals to maximize business results. Ensure digital plans are appropriately implemented and optimized. Foster a high-performing team that interfaces effectively across key functions to achieve product strategies and objectives. Define objectives, required resources, and manage the allocated budget for DTP, collaborating with strategic partners internally and externally. Essential Requirements
Education: Bachelor’s degree in a related field required; Master of Science and/or MBA preferred. Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred. Minimum of 3 years of demonstrated experience leveraging data, analytics, and customer insights to drive personalization at scale. Experience supporting high-performing brands in highly competitive US categories; recent launch experience for blockbuster specialty treatments preferred. Transformational leader with strategic experience to transform the business into next-generation engagement. Strong cross-functional leadership and ability to collaborate with stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global. Excellent written and oral communication skills to convey complex ideas to diverse audiences. Detail-oriented with the ability to manage multiple tasks, priorities and deadlines. The pay range for this position at commencement of employment is expected to be between $185,500.00 and $344,500.00/year. Salary ranges are effective from 1/1/25 through 12/31/25, and may be adjusted due to market conditions. The total compensation package may include a sign-on bonus, restricted stock units, discretionary awards, and a full range of benefits (including 401(k) eligibility and various paid time off). Details will be provided if an offer is extended. If hired, the employee will be in an at-will position and the Company reserves the right to modify base salary and other compensation programs at any time, including for performance, department or market factors. EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. Accessibility and Reasonable Accommodations
Novartis is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation for the application process or to perform the essential functions of a position, please email us.reasonableaccommodations@novartis.com or call +1-877-395-2339 and include the job requisition number in your message. Salary Range
$185,500.00 - $344,500.00 Skills Desired
Agility Asset Management Business Strategy Commercial Excellence Cross-Functional Collaboration Customer Orientation Digital Marketing Healthcare Sector Understanding Influencing Skills Inspirational Leadership Marketing Strategy Negotiation Skills Operational Excellence People Management Priority Disease Areas Expertise Product Lifecycle Management (PLM) Product Marketing Product Strategy Stakeholder Engagement Stakeholder Management Strategic Partnerships
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