EF Education First Gruppe
At EF World Journeys, we believe the best way to learn about the world is to experience it, and we strive to help as many people as possible do just that. Through our culturally immersive group travel programs, EF Adventures, EF Ultimate Break and EF Go Ahead Tours, we lead guided tours that make travel easy and fun, empowering travelers of all ages to experience something beyond the ordinary. If you share this passion, then we invite you to come open the world with us!
We’re looking for an
Associate Paid Media Manager
who is equal parts creative storyteller and data-driven strategist. This role is perfect for someone who thrives in a fast-paced environment, brings fresh ideas to the table, and knows how to turn insights into action. You will be responsible for managing, optimizing, and expanding our paid social campaigns to drive improvements in our acquisition metrics and support our customer acquisition goals. If you\'re a go-getter with hands-on experience managing paid campaigns across Meta platforms, TikTok, Pinterest, and YouTube, Paid Search, and Display—this is could be perfect for you. What you’ll do:
Execute day-to-day implementation, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend Monitor campaign performance against monthly/yearly goals, ensuring paid social efforts contribute to business objectives Explore and test new paid social platforms to identify growth opportunities and expand audience reach. Build and launch campaigns, ad sets, and ads with proper targeting, placements, and objectives. Lead cross-functional collaboration to define campaign messaging, positioning, and objectives. Establish a proactive creative refresh and testing schedule to prevent ad fatigue and maintaining audience engagement Partner with creative and content teams to brief, develop, and deliver fresh creative assets Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate actionable insights, and inform optimizations Assist with paid search and display initiatives, helping manage campaigns and drive optimizations Share platform insights and emerging social trends with the paid media and marketing team to inform broader strategy Manage UTM tracking and tagging to ensure accurate attribution across all campaigns Prepare and present performance reports and recommendations to senior leadership Collaborate with analytics teams to develop new dashboards and reporting frameworks as needed Stay ahead of platform updates, industry trends, and emerging opportunities to continually improve paid social strategy Who you are:
A creative thinker with a sharp analytical eye. You spot trends, experiment boldly, and turn tricky problems into scroll-stopping campaigns. Curious, detail-oriented, and full of “get-up-and-go”, you thrive on challenges and love turning ideas into results. Social media isn’t just what you do for work, you’re always exploring new platforms, formats, and trends in your own life. In addition, you have... 3–5 years of hands-on paid media management experience Expert knowledge of Meta Ads (Facebook/Instagram) Experience managing TikTok, Pinterest, YouTube Ads, Paid Search and Display Ads Strong track record managing campaign budgets and optimizing results Adept at running A/B and multivariate tests to optimize creative, copy, and targeting Proficient in Google Analytics/GA4 and deriving actionable insights Strong Excel skills for reporting and analysis. Comfortable creating weekly/monthly reports and delivering results clearly Must be detail oriented and have strong organizational skills Strong writing skills and a good eye for design Excellent written and verbal communication, able to turn complex ideas into clear, actionable insights Comfortable learning new platforms and adapting to evolving trends Able to work independently and collaboratively Bonus points if you have: Experience with Tableau Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect: Commitment to professional growth: robust monthly calendar of trainings and workshops Four weeks paid vacation your first year, ten paid holidays, and two floating holidays Exciting business travel opportunities 25% company match on your 401(k) contributions Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance Dependent care, healthcare and commuter Flex Spending Accounts (FSAs) Access to fertility care and family-building support Wellness benefits including a yearly fitness reimbursement Frequent social and learning events, including access to our employee-run resource groups Robust Employee Assistance Program Tenure-based sabbatical eligibility EF Product Discounts (discounts on travel, international language schools, Au Pair program and more) Discounts at local venues and businesses Amazing offices designed to match the caliber of the people who work there, with a hybrid work schedule About EF Education First
Some companies are in the Business of Technology. Others are in the Business of Finance….Sports…Or Soft Drinks. At EF, we\'re in a different kind of Business. One that\'s a little less tangible, and a lot more important. Because our Business, what we make, makes everything else possible. We\'re in the Business of Understanding. For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference. Want to learn more about life at EF? Follow us on social.
#J-18808-Ljbffr
Associate Paid Media Manager
who is equal parts creative storyteller and data-driven strategist. This role is perfect for someone who thrives in a fast-paced environment, brings fresh ideas to the table, and knows how to turn insights into action. You will be responsible for managing, optimizing, and expanding our paid social campaigns to drive improvements in our acquisition metrics and support our customer acquisition goals. If you\'re a go-getter with hands-on experience managing paid campaigns across Meta platforms, TikTok, Pinterest, and YouTube, Paid Search, and Display—this is could be perfect for you. What you’ll do:
Execute day-to-day implementation, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend Monitor campaign performance against monthly/yearly goals, ensuring paid social efforts contribute to business objectives Explore and test new paid social platforms to identify growth opportunities and expand audience reach. Build and launch campaigns, ad sets, and ads with proper targeting, placements, and objectives. Lead cross-functional collaboration to define campaign messaging, positioning, and objectives. Establish a proactive creative refresh and testing schedule to prevent ad fatigue and maintaining audience engagement Partner with creative and content teams to brief, develop, and deliver fresh creative assets Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate actionable insights, and inform optimizations Assist with paid search and display initiatives, helping manage campaigns and drive optimizations Share platform insights and emerging social trends with the paid media and marketing team to inform broader strategy Manage UTM tracking and tagging to ensure accurate attribution across all campaigns Prepare and present performance reports and recommendations to senior leadership Collaborate with analytics teams to develop new dashboards and reporting frameworks as needed Stay ahead of platform updates, industry trends, and emerging opportunities to continually improve paid social strategy Who you are:
A creative thinker with a sharp analytical eye. You spot trends, experiment boldly, and turn tricky problems into scroll-stopping campaigns. Curious, detail-oriented, and full of “get-up-and-go”, you thrive on challenges and love turning ideas into results. Social media isn’t just what you do for work, you’re always exploring new platforms, formats, and trends in your own life. In addition, you have... 3–5 years of hands-on paid media management experience Expert knowledge of Meta Ads (Facebook/Instagram) Experience managing TikTok, Pinterest, YouTube Ads, Paid Search and Display Ads Strong track record managing campaign budgets and optimizing results Adept at running A/B and multivariate tests to optimize creative, copy, and targeting Proficient in Google Analytics/GA4 and deriving actionable insights Strong Excel skills for reporting and analysis. Comfortable creating weekly/monthly reports and delivering results clearly Must be detail oriented and have strong organizational skills Strong writing skills and a good eye for design Excellent written and verbal communication, able to turn complex ideas into clear, actionable insights Comfortable learning new platforms and adapting to evolving trends Able to work independently and collaboratively Bonus points if you have: Experience with Tableau Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect: Commitment to professional growth: robust monthly calendar of trainings and workshops Four weeks paid vacation your first year, ten paid holidays, and two floating holidays Exciting business travel opportunities 25% company match on your 401(k) contributions Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance Dependent care, healthcare and commuter Flex Spending Accounts (FSAs) Access to fertility care and family-building support Wellness benefits including a yearly fitness reimbursement Frequent social and learning events, including access to our employee-run resource groups Robust Employee Assistance Program Tenure-based sabbatical eligibility EF Product Discounts (discounts on travel, international language schools, Au Pair program and more) Discounts at local venues and businesses Amazing offices designed to match the caliber of the people who work there, with a hybrid work schedule About EF Education First
Some companies are in the Business of Technology. Others are in the Business of Finance….Sports…Or Soft Drinks. At EF, we\'re in a different kind of Business. One that\'s a little less tangible, and a lot more important. Because our Business, what we make, makes everything else possible. We\'re in the Business of Understanding. For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference. Want to learn more about life at EF? Follow us on social.
#J-18808-Ljbffr