Senior Marketing Manager, Events - AutoTech

Senior Marketing Manager, Events - AutoTech We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Location: 605 3rd Ave, New York, NY

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

Drive our event success and grow your career

Are you a marketing professional who loves seeing real results from your campaigns? We're looking for a

Senior Marketing Manager

to help our events thrive by bringing in the right delegates and boosting our revenue.

What you'll do

You'll create and run powerful marketing campaigns that turn interested people into paying delegates. Working with our sales, content, digital, and operations teams, you'll:

Craft winning campaigns

that drive registrations and revenue for our events

Take charge of digital channels

including email, social media, search, and display advertising

Develop marketing programs

that directly contribute to our commercial goals

Build targeted audience segments

to deliver personalized marketing at the right time

Create persuasive content

for landing pages, emails, and advertising

Manage media partnerships

to extend our reach and visibility

Support our sales team

with insights and tools to develop their pipeline

Own our marketing data strategy

while ensuring compliance and quality

Track performance

and optimize campaigns based on what works

Lead and mentor

junior team members or external agencies

Qualifications

What you'll bring

Proven success in B2B event marketing with a focus on digital campaigns

Hands-on experience managing email, paid social, display, and other digital channels

Strong copywriting skills that convert leads into customers

Experience with marketing tools like Eloqua, Salesforce, HubSpot, or Marketo

Confidence in managing marketing databases while ensuring GDPR compliance

Ability to report on marketing performance and optimize based on data

Excellent collaboration skills to work across different teams

Bonus points for

Experience planning and running paid media campaigns on LinkedIn and Google

Understanding of customer journeys and funnel mapping

Knowledge of web analytics tools

Previous experience managing or mentoring others

Additional information

Salary range:

$80,000 - $90,000

based on experience. The posting expires on

30 September 2025 .

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

Informa is an Equal Opportunities Employer. See our website for full information.

See how Informa handles your personal data when you apply for a job here.

Life at Informa

We believe great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces, you have the flexibility to work from home or remotely.

Benefits include: flexibility, community, volunteering opportunities, career development, PTO and holidays, health and wellness support, and more.

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: Events Services

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