Informa Connect - Global Finance
Senior Marketing Manager, Events - AutoTech
Informa Connect - Global Finance, New York, New York, us, 10261
Overview
Senior Marketing Manager, Events - AutoTech. Base pay range: $80,000.00/yr - $90,000.00/yr. This role is based in our New York office located at 605 3rd Ave, New York.
We’re part of Informa, a global business with a network of trusted brands in specialist markets in more than 30 countries and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Job Description Drive our event success and grow your career. We’re looking for a
Senior Marketing Manager
to help our events thrive by bringing in the right delegates and boosting revenue.
Responsibilities
Craft winning campaigns that drive registrations and revenue for our events
Take charge of digital channels including email, social media, search, and display advertising
Develop marketing programs that directly contribute to commercial goals
Build targeted audience segments to deliver personalized marketing at the right time
Create persuasive content for landing pages, emails, and advertising
Manage media partnerships to extend reach and visibility
Support the sales team with insights and tools to develop their pipeline
Own our marketing data strategy while ensuring compliance and quality
Track performance and optimize campaigns based on results
Lead and mentor junior team members or external agencies
Qualifications
Proven success in B2B event marketing with a focus on digital campaigns
Hands-on experience managing email, paid social, display, and other digital channels
Strong copywriting skills that convert leads into customers
Experience with marketing tools like Eloqua, Salesforce, HubSpot, or Marketo
Ability to manage marketing databases while ensuring GDPR compliance
Ability to report on marketing performance and optimize based on data
Excellent collaboration skills to work across different teams
Bonus points for
Experience planning and running paid media campaigns on LinkedIn and Google
Understanding of customer journeys and funnel mapping
Knowledge of web analytics tools
Previous experience managing or mentoring others
Benefits
Freedom & flexibility: supportive working patterns
Great community and social events, with networks promoting a positive, collaborative environment
Charity and volunteer opportunities with matching funds
Career development with training and internal opportunities
Generous time off, holidays, and remote work flexibility
Competitive benefits, including 401k match, health/vision/dental insurance, parental leave, and ESPP
Wellbeing support and recognition programs
Opportunities to collaborate with teams worldwide
The salary range for this role is $80,000 - $90,000 based on experience.
This posting will automatically expire on 12 September 2025.
Informa is committed to equal opportunity and an inclusive environment. We base decisions on qualifications and merit without discrimination. For full information, see our equal opportunity statement.
See how Informa handles your personal data when you apply for a job here.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries: Events Services
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We’re part of Informa, a global business with a network of trusted brands in specialist markets in more than 30 countries and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Job Description Drive our event success and grow your career. We’re looking for a
Senior Marketing Manager
to help our events thrive by bringing in the right delegates and boosting revenue.
Responsibilities
Craft winning campaigns that drive registrations and revenue for our events
Take charge of digital channels including email, social media, search, and display advertising
Develop marketing programs that directly contribute to commercial goals
Build targeted audience segments to deliver personalized marketing at the right time
Create persuasive content for landing pages, emails, and advertising
Manage media partnerships to extend reach and visibility
Support the sales team with insights and tools to develop their pipeline
Own our marketing data strategy while ensuring compliance and quality
Track performance and optimize campaigns based on results
Lead and mentor junior team members or external agencies
Qualifications
Proven success in B2B event marketing with a focus on digital campaigns
Hands-on experience managing email, paid social, display, and other digital channels
Strong copywriting skills that convert leads into customers
Experience with marketing tools like Eloqua, Salesforce, HubSpot, or Marketo
Ability to manage marketing databases while ensuring GDPR compliance
Ability to report on marketing performance and optimize based on data
Excellent collaboration skills to work across different teams
Bonus points for
Experience planning and running paid media campaigns on LinkedIn and Google
Understanding of customer journeys and funnel mapping
Knowledge of web analytics tools
Previous experience managing or mentoring others
Benefits
Freedom & flexibility: supportive working patterns
Great community and social events, with networks promoting a positive, collaborative environment
Charity and volunteer opportunities with matching funds
Career development with training and internal opportunities
Generous time off, holidays, and remote work flexibility
Competitive benefits, including 401k match, health/vision/dental insurance, parental leave, and ESPP
Wellbeing support and recognition programs
Opportunities to collaborate with teams worldwide
The salary range for this role is $80,000 - $90,000 based on experience.
This posting will automatically expire on 12 September 2025.
Informa is committed to equal opportunity and an inclusive environment. We base decisions on qualifications and merit without discrimination. For full information, see our equal opportunity statement.
See how Informa handles your personal data when you apply for a job here.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries: Events Services
#J-18808-Ljbffr