Salesforce
Director, Workforce Innovation GTM & Adoption
Salesforce, Atlanta, Georgia, United States, 30383
Overview
Position: Director, Workforce Innovation GTM & Adoption. The role is responsible for bringing Workforce Innovation (WI) programs and products to market (e.g., how they are sold) with a focus on driving employee adoption and engagement through strategic go-to-market (GTM) initiatives. The individual will lead positioning, messaging, GTM strategy, and enablement of key WI offerings to drive market impact and adoption.
Key Responsibilities
Positioning and Messaging
Develop compelling positioning and messaging for WI programs and products, articulating their value and benefits to employees.
In partnership with the Communications team, create messaging frameworks for consistent and effective communication across channels.
Tailor messaging to different employee segments to maximize relevance and impact.
GTM Strategy and Planning
Design and execute comprehensive GTM strategies for WI programs and products, aligning with HR and business objectives.
Develop campaign plans to drive awareness, understanding, and adoption.
Plan the launch of key WI initiatives to ensure a smooth and effective rollout.
Enablement
Develop and deliver enablement programs and resources to equip employees with knowledge and skills to utilize WI programs and products.
Create engaging content (presentations, guides, videos) to support enablement efforts.
Collaborate with HR partners to ensure consistent enablement across the organization.
Impact and Adoption
Drive employee adoption of WI programs and products.
Monitor and measure market impact of GTM initiatives and assess effectiveness in achieving outcomes.
Analyze employee feedback and data to identify areas for improvement in GTM strategies and adoption campaigns.
Qualifications
Demonstrated ability to develop compelling product positioning, messaging, and marketing materials.
Experience in bringing products to market and executing marketing/campaign plans.
Ability to create effective messaging frameworks and enablement materials.
Strong strategic thinking and analytical skills, with data-driven decision-making for campaign optimization.
Excellent communication, presentation, and interpersonal skills to influence and collaborate with diverse stakeholders.
Ability to measure and analyze the effectiveness of GTM initiatives.
Understanding of employee needs and the ability to tailor GTM strategies to maximize engagement.
Unleash Your Potential. When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and to be your best, and our AI agents accelerate your impact so you can do your best. Apply today to shape the future — and redefine what’s possible — for yourself, for AI, and the world.
Accommodations If you require assistance due to a disability applying for open positions, please submit a request via the Accommodations Request Form.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. The policy covers merit-based hiring, compensation, and promotion decisions and prohibits discrimination based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or other protected classifications. Details about company benefits are available at the Salesforce benefits site. For Washington-based and Illinois-based roles, salary ranges are provided in the listing.
For more job titles and postings in the Atlanta area, see related listings in the Salesforce careers portal.
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Key Responsibilities
Positioning and Messaging
Develop compelling positioning and messaging for WI programs and products, articulating their value and benefits to employees.
In partnership with the Communications team, create messaging frameworks for consistent and effective communication across channels.
Tailor messaging to different employee segments to maximize relevance and impact.
GTM Strategy and Planning
Design and execute comprehensive GTM strategies for WI programs and products, aligning with HR and business objectives.
Develop campaign plans to drive awareness, understanding, and adoption.
Plan the launch of key WI initiatives to ensure a smooth and effective rollout.
Enablement
Develop and deliver enablement programs and resources to equip employees with knowledge and skills to utilize WI programs and products.
Create engaging content (presentations, guides, videos) to support enablement efforts.
Collaborate with HR partners to ensure consistent enablement across the organization.
Impact and Adoption
Drive employee adoption of WI programs and products.
Monitor and measure market impact of GTM initiatives and assess effectiveness in achieving outcomes.
Analyze employee feedback and data to identify areas for improvement in GTM strategies and adoption campaigns.
Qualifications
Demonstrated ability to develop compelling product positioning, messaging, and marketing materials.
Experience in bringing products to market and executing marketing/campaign plans.
Ability to create effective messaging frameworks and enablement materials.
Strong strategic thinking and analytical skills, with data-driven decision-making for campaign optimization.
Excellent communication, presentation, and interpersonal skills to influence and collaborate with diverse stakeholders.
Ability to measure and analyze the effectiveness of GTM initiatives.
Understanding of employee needs and the ability to tailor GTM strategies to maximize engagement.
Unleash Your Potential. When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and to be your best, and our AI agents accelerate your impact so you can do your best. Apply today to shape the future — and redefine what’s possible — for yourself, for AI, and the world.
Accommodations If you require assistance due to a disability applying for open positions, please submit a request via the Accommodations Request Form.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. The policy covers merit-based hiring, compensation, and promotion decisions and prohibits discrimination based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or other protected classifications. Details about company benefits are available at the Salesforce benefits site. For Washington-based and Illinois-based roles, salary ranges are provided in the listing.
For more job titles and postings in the Atlanta area, see related listings in the Salesforce careers portal.
#J-18808-Ljbffr