Skykit
Overview
Position : Product Marketing Manager Location : Remote (Ideally Minneapolis, MN area for a few in person meetings) We seek a strategic, customer-focused Product Marketing Manager to own go-to-market strategy, sharpen positioning, and drive adoption of our digital signage solutions. Youll develop differentiated messaging for technical and executive buyers, create high-impact sales enablement, and partner cross-functionally to influence roadmap and revenue growth. This role is ideal for a self-starter who thrives in B2B SaaS environments and wants to make a visible impact in a growing company. Key Responsibilities Product Positioning and Messaging Develop clear, compelling product positioning and messaging that differentiates our solutions in the marketplace Create and maintain product messaging frameworks that resonate with our target audience and align with our company's brand voice Collaborate with product management to understand product capabilities and translate technical features into customer benefits Own GTM execution for product launches and enhancements Drive the communications targeted to the ideal customer profiles (ICPs) working in collaboration with Product Management and Marketing Work cross-functionally with product, sales, and marketing teams to ensure successful product launches
Product Content Development and Management
Own the creation of marketing content and sales enablement materials, including case studies, white papers, presentations, and product one-pagers Produce clear, engaging content that drives demand and adoption Work with Product Management and CS team members to develop and maintain product documentation to support customer education Create and deliver sales training materials and programs that equip the sales team to effectively communicate key features and product value Support product management to develop battlecards, competitive analysis, and objection handling guides to support the sales process Collaborate with marketing team and sales leadership to identify opportunities for improving conversion rates Work with product management and marketing to ensure latest product capabilities and value is incorporated into customer communications and identify opportunities for expansion Maintain and update the product marketing library content for the sales team Leverage industry trends, customer feedback, and competitive landscape in GTM programs and communications Deliver product feedback to product management to identify opportunities for product improvement and innovation Support the collection of market analytics to provide insights to product and executive teams
Performance Measurement
Track and report on product marketing KPIs and campaign performance Deliver marketing results vs plan to leadership Support product management to measure and optimize adoption rates for product features and integrations
Skills and Qualifications
3+ years of product marketing experience in B2B SaaS environments Proven track record of developing successful go-to-market strategies that drive product adoption Strong experience in creating compelling messaging and positioning for technical products Excellent written and verbal communication skills with the ability to translate technical concepts into benefits Data-driven approach to decision making with experience in analyzing marketing metrics Ability to work cross-functionally and influence without direct authority Bachelor's degree in Marketing, Business, Communications, Journalism, or related field
Preferred
Experience in digital signage or related SaaS industries Demonstrated success in increasing feature adoption rates Background in content marketing with proven results in growing organic traffic and leads Experience in channel marketing and/or co-marketing initiatives Experience with sales enablement and customer success collaboration Competitive salary and performance-based bonus structure Professional development opportunities and training resources Flexible remote work environment with collaborative team culture Opportunity to make a significant impact in a growing company
Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Software Development
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Position : Product Marketing Manager Location : Remote (Ideally Minneapolis, MN area for a few in person meetings) We seek a strategic, customer-focused Product Marketing Manager to own go-to-market strategy, sharpen positioning, and drive adoption of our digital signage solutions. Youll develop differentiated messaging for technical and executive buyers, create high-impact sales enablement, and partner cross-functionally to influence roadmap and revenue growth. This role is ideal for a self-starter who thrives in B2B SaaS environments and wants to make a visible impact in a growing company. Key Responsibilities Product Positioning and Messaging Develop clear, compelling product positioning and messaging that differentiates our solutions in the marketplace Create and maintain product messaging frameworks that resonate with our target audience and align with our company's brand voice Collaborate with product management to understand product capabilities and translate technical features into customer benefits Own GTM execution for product launches and enhancements Drive the communications targeted to the ideal customer profiles (ICPs) working in collaboration with Product Management and Marketing Work cross-functionally with product, sales, and marketing teams to ensure successful product launches
Product Content Development and Management
Own the creation of marketing content and sales enablement materials, including case studies, white papers, presentations, and product one-pagers Produce clear, engaging content that drives demand and adoption Work with Product Management and CS team members to develop and maintain product documentation to support customer education Create and deliver sales training materials and programs that equip the sales team to effectively communicate key features and product value Support product management to develop battlecards, competitive analysis, and objection handling guides to support the sales process Collaborate with marketing team and sales leadership to identify opportunities for improving conversion rates Work with product management and marketing to ensure latest product capabilities and value is incorporated into customer communications and identify opportunities for expansion Maintain and update the product marketing library content for the sales team Leverage industry trends, customer feedback, and competitive landscape in GTM programs and communications Deliver product feedback to product management to identify opportunities for product improvement and innovation Support the collection of market analytics to provide insights to product and executive teams
Performance Measurement
Track and report on product marketing KPIs and campaign performance Deliver marketing results vs plan to leadership Support product management to measure and optimize adoption rates for product features and integrations
Skills and Qualifications
3+ years of product marketing experience in B2B SaaS environments Proven track record of developing successful go-to-market strategies that drive product adoption Strong experience in creating compelling messaging and positioning for technical products Excellent written and verbal communication skills with the ability to translate technical concepts into benefits Data-driven approach to decision making with experience in analyzing marketing metrics Ability to work cross-functionally and influence without direct authority Bachelor's degree in Marketing, Business, Communications, Journalism, or related field
Preferred
Experience in digital signage or related SaaS industries Demonstrated success in increasing feature adoption rates Background in content marketing with proven results in growing organic traffic and leads Experience in channel marketing and/or co-marketing initiatives Experience with sales enablement and customer success collaboration Competitive salary and performance-based bonus structure Professional development opportunities and training resources Flexible remote work environment with collaborative team culture Opportunity to make a significant impact in a growing company
Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Software Development
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