Xe
Overview
Description
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
We’re at a pivotal moment to transform how our customers discover, engage with, and use our services in an increasingly digital-first world. With strong brand recognition, trusted infrastructure, and a global footprint, we’re now focused on accelerating our growth through innovative products, modern marketing, and world-class customer experiences.
OUR PRINCIPLES
AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community
ABOUT THIS ROLE We’re seeking a highly strategic and execution-focused Head of Growth Marketing to lead Xe’s global growth marketing function. This is a key leadership role within the Growth organization, responsible for driving scalable customer acquisition and lifecycle value across B2C and B2B segments.
Reporting to the Head of Growth, you will oversee paid media, lifecycle marketing, affiliate & influencer marketing, SEO / content, and social media. You will also work closely with product and reginal growth teams to deliver against ambitious global growth targets.
You’ll be at the center of our growth transformation, shaping strategy, building new capabilities, and driving measurable impact on revenue and customer experience. With high visibility across the organization and direct influence on executive decision-making, you’ll play a key role in defining how we go to market, how we grow, and how we scale.
If you're excited by the idea of building, experimenting, and leading from the front, not just optimizing what already exists, this is a career-defining opportunity. We're a lean team, but we move fast, take bold bets, and empower our people to lead with autonomy and creativity.
RESPONSIBILITIES Strategic Growth Leadership
Own the global growth marketing roadmap across all digital channels : paid media, lifecycle / CRM, affiliate, SEO / content, and social.
Develop full-funnel strategies that drive acquisition, activation, retention, and monetization across web and app platforms.
Champion a test-and-learn culture to uncover new opportunities and optimize channel performance.
Define and track key growth metrics (e.g. CAC, LTV, ROAS, activation, churn), ensuring visibility to senior leadership.
Paid Media & Acquisition
Lead global performance marketing across Google Ads, Meta, programmatic, display, and emerging platforms.
Manage paid media budgets and optimize channel mix for efficiency and scale.
Drive audience segmentation, creative testing, and campaign optimization strategies.
Align acquisition efforts with regional go-to-market plans and local market nuances.
Lifecycle, CRM & Retention
Build and scale lifecycle programs across email, SMS, push, and in-product messaging.
Implement segmentation, automation, and personalized journeys to boost engagement and LTV.
Align CRM strategies with product usage behaviors and lifecycle milestones.
Affiliate & Influencer Marketing
Grow the global affiliate and influencer network by sourcing high-impact partners and community channels.
Optimize commission models, partner performance, and creative strategies to drive efficient acquisition.
Ensure compliance with regulatory standards through close collaboration with legal and compliance teams.
Content, SEO & Organic Growth
Lead global strategy for SEO, content marketing, and organic social media.
Develop a content roadmap that supports product discovery, user education, and brand authority.
Oversee Xe’s social media presence to drive engagement and brand consistency across channels.
Collaborate with local teams on content localization and distribution.
Optimize on-site content and technical SEO in partnership with product and dev teams.
Monitor organic and social performance to inform content strategy and improve reach and conversion.
Reporting, Analytics & Tooling
Build scalable measurement and reporting frameworks to track performance across all channels and campaigns, ensuring regular visibility to the leadership team.
Partner with analytics and BI to improve attribution, funnel tracking, and ROI measurement.
Improve processes, documentation, and tooling to increase team efficiency and scalability.
POSITION REQUIREMENTS
7+ years of experience in growth, digital marketing, or performance marketing roles, ideally within fast-paced fintech, e-commerce, SaaS or high-growth digital environments with global exposure
Proven track record of driving customer and revenue growth across multiple digital channels, with experience leading cross-functional and cross-regional initiatives.
Deep expertise in at least 2–3 of the following areas : paid media, CRM / lifecycle, SEO, affiliate marketing, or performance creative
Hands-on experience with analytical tools such as Google Ads, Meta Ads, GA4, Iterable, Amplitude, MixPanel, and affiliate platforms like Impact
Analytical and data-driven mindset, fluent in campaign reporting, funnel analysis, attribution modeling, and experimentation frameworks
Strong project management and cross-functional collaboration skills, comfortable working with analytics, product, content, compliance, and regional teams
Team leadership experience – able to inspire, coach, and manage a small, high-performing team while staying actively involved in day-to-day execution
Bachelor’s degree in a relevant field required; MBA or advanced degree is a plus
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS
Primarily sedentary work in a general office environment
Manual dexterity to use computer, telephone, and peripherals
Ability to sit for extended periods
PERKS & BENEFITS
Medical, Dental & Vision Insurance
401K Plan with Match
Employee Stock Purchase Plan
Paid Vacation / Sick Leave
Hybrid Work Schedule
Tuition Assistance
Growth Opportunities
Corporate gatherings, team bonding events, and much more!
Plumm Mental Health and Wellbeing
Volunteering day for a charity of your choice
XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($160,000USD to $185,000USD). Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation / Sick Leave and more.
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.
Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@xe.com
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.
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At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
We’re at a pivotal moment to transform how our customers discover, engage with, and use our services in an increasingly digital-first world. With strong brand recognition, trusted infrastructure, and a global footprint, we’re now focused on accelerating our growth through innovative products, modern marketing, and world-class customer experiences.
OUR PRINCIPLES
AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community
ABOUT THIS ROLE We’re seeking a highly strategic and execution-focused Head of Growth Marketing to lead Xe’s global growth marketing function. This is a key leadership role within the Growth organization, responsible for driving scalable customer acquisition and lifecycle value across B2C and B2B segments.
Reporting to the Head of Growth, you will oversee paid media, lifecycle marketing, affiliate & influencer marketing, SEO / content, and social media. You will also work closely with product and reginal growth teams to deliver against ambitious global growth targets.
You’ll be at the center of our growth transformation, shaping strategy, building new capabilities, and driving measurable impact on revenue and customer experience. With high visibility across the organization and direct influence on executive decision-making, you’ll play a key role in defining how we go to market, how we grow, and how we scale.
If you're excited by the idea of building, experimenting, and leading from the front, not just optimizing what already exists, this is a career-defining opportunity. We're a lean team, but we move fast, take bold bets, and empower our people to lead with autonomy and creativity.
RESPONSIBILITIES Strategic Growth Leadership
Own the global growth marketing roadmap across all digital channels : paid media, lifecycle / CRM, affiliate, SEO / content, and social.
Develop full-funnel strategies that drive acquisition, activation, retention, and monetization across web and app platforms.
Champion a test-and-learn culture to uncover new opportunities and optimize channel performance.
Define and track key growth metrics (e.g. CAC, LTV, ROAS, activation, churn), ensuring visibility to senior leadership.
Paid Media & Acquisition
Lead global performance marketing across Google Ads, Meta, programmatic, display, and emerging platforms.
Manage paid media budgets and optimize channel mix for efficiency and scale.
Drive audience segmentation, creative testing, and campaign optimization strategies.
Align acquisition efforts with regional go-to-market plans and local market nuances.
Lifecycle, CRM & Retention
Build and scale lifecycle programs across email, SMS, push, and in-product messaging.
Implement segmentation, automation, and personalized journeys to boost engagement and LTV.
Align CRM strategies with product usage behaviors and lifecycle milestones.
Affiliate & Influencer Marketing
Grow the global affiliate and influencer network by sourcing high-impact partners and community channels.
Optimize commission models, partner performance, and creative strategies to drive efficient acquisition.
Ensure compliance with regulatory standards through close collaboration with legal and compliance teams.
Content, SEO & Organic Growth
Lead global strategy for SEO, content marketing, and organic social media.
Develop a content roadmap that supports product discovery, user education, and brand authority.
Oversee Xe’s social media presence to drive engagement and brand consistency across channels.
Collaborate with local teams on content localization and distribution.
Optimize on-site content and technical SEO in partnership with product and dev teams.
Monitor organic and social performance to inform content strategy and improve reach and conversion.
Reporting, Analytics & Tooling
Build scalable measurement and reporting frameworks to track performance across all channels and campaigns, ensuring regular visibility to the leadership team.
Partner with analytics and BI to improve attribution, funnel tracking, and ROI measurement.
Improve processes, documentation, and tooling to increase team efficiency and scalability.
POSITION REQUIREMENTS
7+ years of experience in growth, digital marketing, or performance marketing roles, ideally within fast-paced fintech, e-commerce, SaaS or high-growth digital environments with global exposure
Proven track record of driving customer and revenue growth across multiple digital channels, with experience leading cross-functional and cross-regional initiatives.
Deep expertise in at least 2–3 of the following areas : paid media, CRM / lifecycle, SEO, affiliate marketing, or performance creative
Hands-on experience with analytical tools such as Google Ads, Meta Ads, GA4, Iterable, Amplitude, MixPanel, and affiliate platforms like Impact
Analytical and data-driven mindset, fluent in campaign reporting, funnel analysis, attribution modeling, and experimentation frameworks
Strong project management and cross-functional collaboration skills, comfortable working with analytics, product, content, compliance, and regional teams
Team leadership experience – able to inspire, coach, and manage a small, high-performing team while staying actively involved in day-to-day execution
Bachelor’s degree in a relevant field required; MBA or advanced degree is a plus
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS
Primarily sedentary work in a general office environment
Manual dexterity to use computer, telephone, and peripherals
Ability to sit for extended periods
PERKS & BENEFITS
Medical, Dental & Vision Insurance
401K Plan with Match
Employee Stock Purchase Plan
Paid Vacation / Sick Leave
Hybrid Work Schedule
Tuition Assistance
Growth Opportunities
Corporate gatherings, team bonding events, and much more!
Plumm Mental Health and Wellbeing
Volunteering day for a charity of your choice
XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($160,000USD to $185,000USD). Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation / Sick Leave and more.
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.
Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@xe.com
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.
#J-18808-Ljbffr