BD Nogales Norte
Manager, Marketing Communications & Digital Marketing
BD Nogales Norte, Franklin Lakes, New Jersey, us, 07417
Overview
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and turn dreams into possibilities. The human element across our global teams enables us to continually evolve. Become a
maker of possible
with us. The
Manager, Marketing Communications
is a steward of the Specimen Management (SM) brand for the business and its portfolio of products, services and solutions. Reporting to the Associate Director of Marketing Communications, this role is responsible for the integration of digital marketing and traditional channels across the Specimen Acquisition portfolio. This role requires a collaborative, strategic thinker who will work closely with the US Platform team, Global marketing, US Region and Global Corporate functions to guide lead generation, conversion and growth across relevant SM categories. The Manager will drive execution of both internal and external communications plans, including social media, digital marketing, tradeshows, PR and customer communications. Responsibilities
Support the development of annual marketing plans by recommending key communications tactics to support marketing objectives and business goals Build and execute comprehensive omnichannel marketing programs to generate leads and drive conversions (building creative briefs, obtaining agency proposals, copywriting, developing and launching, monitoring and optimizing) Serve as a liaison with internal and external services to ensure flawless execution within budget – this includes leading cross-functional teams, e.g. creative agencies, media buying agencies, marcom and marketing associates Regularly analyze campaign performance through dashboards and reporting, and make adjustments to improve key metrics Coordinate with marketing communications counterparts to consolidate campaign calendars across SM and align touchpoints across stakeholders/segments Stay informed about competitive environment and healthcare trends, partnering with platform marketing teams, marketing operations, analytics, sales enablement, medical affairs & clinical solutions Stay current on new and innovative communication technologies and channels; develop and maintain a pool of reliable, highly skilled creative services agencies Coordinate reviews in Veeva PromoMats for campaign assets and ensure compliance with BD Quality and Regulatory requirements and MarCom standards Optimize accessibility of support materials for field facing teams Collaborate with Tradeshow/Events Planner to develop and coordinate communications for key industry meetings and tradeshows (e.g., ADLM, APIC, Magnet) Assist in coordinating print production, print materials portal, digital asset management system, and brand standards updates Proactively share guidelines and findings with peers and the broader commercial team to drive continuous improvement Qualifications
3-5+ years of marketing communications experience Experience with digital marketing in healthcare industry (or other regulated industries) Bachelor’s degree required; MBA preferred but not required Experience with Veeva PromoMats desirable Salesforce CRM experience desirable Experience with Adobe Experience Suite (AEM, AA, Target and Marketo) a plus Well-organized, disciplined planner with demonstrated leadership and ability to deliver results Creative thinker and problem solver who can manage details while focusing on goals Ability to travel 10-25% At BD, we prioritize on-site collaboration to foster creativity and effective problem-solving in a fast-paced healthcare environment. For most roles, we require a minimum of 4 days in-office per week, with flexibility as indicated in the job posting. Remote or field-based positions will have different workplace arrangements. For certain roles, employment is contingent upon proof of full COVID-19 vaccination where required. Testing may be available or required in some locations. Requests for accommodation will be considered pursuant to applicable law. Why Join Us?
A career at BD means being part of a team that values your opinions and contributions, encourages you to bring your authentic self to work, and supports learning and growth every day. To find purpose in the possibilities, we need people who can see the bigger picture and understand the human story behind our work. If you have the imagination and drive to help us reinvent the future of health, you’ll discover a culture where you can learn, grow, and thrive. To learn more about BD, visit https://bd.com/careers Equal Opportunity Employer . We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Salary Range Information $114,600.00 - $189,100.00 USD Annual
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BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and turn dreams into possibilities. The human element across our global teams enables us to continually evolve. Become a
maker of possible
with us. The
Manager, Marketing Communications
is a steward of the Specimen Management (SM) brand for the business and its portfolio of products, services and solutions. Reporting to the Associate Director of Marketing Communications, this role is responsible for the integration of digital marketing and traditional channels across the Specimen Acquisition portfolio. This role requires a collaborative, strategic thinker who will work closely with the US Platform team, Global marketing, US Region and Global Corporate functions to guide lead generation, conversion and growth across relevant SM categories. The Manager will drive execution of both internal and external communications plans, including social media, digital marketing, tradeshows, PR and customer communications. Responsibilities
Support the development of annual marketing plans by recommending key communications tactics to support marketing objectives and business goals Build and execute comprehensive omnichannel marketing programs to generate leads and drive conversions (building creative briefs, obtaining agency proposals, copywriting, developing and launching, monitoring and optimizing) Serve as a liaison with internal and external services to ensure flawless execution within budget – this includes leading cross-functional teams, e.g. creative agencies, media buying agencies, marcom and marketing associates Regularly analyze campaign performance through dashboards and reporting, and make adjustments to improve key metrics Coordinate with marketing communications counterparts to consolidate campaign calendars across SM and align touchpoints across stakeholders/segments Stay informed about competitive environment and healthcare trends, partnering with platform marketing teams, marketing operations, analytics, sales enablement, medical affairs & clinical solutions Stay current on new and innovative communication technologies and channels; develop and maintain a pool of reliable, highly skilled creative services agencies Coordinate reviews in Veeva PromoMats for campaign assets and ensure compliance with BD Quality and Regulatory requirements and MarCom standards Optimize accessibility of support materials for field facing teams Collaborate with Tradeshow/Events Planner to develop and coordinate communications for key industry meetings and tradeshows (e.g., ADLM, APIC, Magnet) Assist in coordinating print production, print materials portal, digital asset management system, and brand standards updates Proactively share guidelines and findings with peers and the broader commercial team to drive continuous improvement Qualifications
3-5+ years of marketing communications experience Experience with digital marketing in healthcare industry (or other regulated industries) Bachelor’s degree required; MBA preferred but not required Experience with Veeva PromoMats desirable Salesforce CRM experience desirable Experience with Adobe Experience Suite (AEM, AA, Target and Marketo) a plus Well-organized, disciplined planner with demonstrated leadership and ability to deliver results Creative thinker and problem solver who can manage details while focusing on goals Ability to travel 10-25% At BD, we prioritize on-site collaboration to foster creativity and effective problem-solving in a fast-paced healthcare environment. For most roles, we require a minimum of 4 days in-office per week, with flexibility as indicated in the job posting. Remote or field-based positions will have different workplace arrangements. For certain roles, employment is contingent upon proof of full COVID-19 vaccination where required. Testing may be available or required in some locations. Requests for accommodation will be considered pursuant to applicable law. Why Join Us?
A career at BD means being part of a team that values your opinions and contributions, encourages you to bring your authentic self to work, and supports learning and growth every day. To find purpose in the possibilities, we need people who can see the bigger picture and understand the human story behind our work. If you have the imagination and drive to help us reinvent the future of health, you’ll discover a culture where you can learn, grow, and thrive. To learn more about BD, visit https://bd.com/careers Equal Opportunity Employer . We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Salary Range Information $114,600.00 - $189,100.00 USD Annual
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