BD
Manager, Regional Digital Marketing and Communications
BD, Franklin Lakes, New Jersey, us, 07417
Overview
Job Description Summary: We are seeking a Manager, Regional Digital Marketing and Communications to lead the development and execution of strategic, integrated marketing communications plans that align with business objectives across a defined portfolio. This role translates marketing goals into impactful, measurable campaigns and manages agency partnerships to deliver high-quality creative content. Responsibilities
Collaborate with regional marketing teams to build and implement omnichannel communication strategies, ensuring alignment with brand positioning and customer insights. Be responsible for creative development, messaging, and tactical execution across digital, print, video, and event channels. Own and develop campaign, media and creative briefs for all campaigns, ensuring alignment with strategic objectives, audience insights, and brand voice. Manage internal and external agencies, serving as a creative translator to ensure deliverables meet business needs and brand standards. Lead project management efforts, ensuring campaigns are delivered on time, within budget, and with clear performance metrics. Ensure compliance with copy approval processes and MarTech systems (e.g., Veeva Vault, Showpad, Marketo, Salesforce). Maintain strong cross-functional collaboration with Sales, Marketing, and Clinical teams to ensure effective communication and operational excellence. Qualifications
Bachelor’s degree in marketing, communications, or related field required (advanced degree preferred). Minimum 3 years of content management experience required, ideally in B2B healthcare. Proven experience managing creative agencies and delivering digital, print, and video campaigns required. Strong project management and communication planning skills required. Proficiency in Microsoft Office and familiarity with marketing technology platforms required. Willingness to travel 10–20% required. Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit
the BD careers page. Salary information and other details are provided in the posting. Location, Travel, and Work Arrangements
Primary Work Location: USA NJ - Franklin Lakes. Additional Locations: USA UT - Salt Lake City. Work Shift: NA (United States of America). At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You. Salary ranges and pay transparency are provided to reflect experience, education, and location. Salary Range Information
$114,600.00 - $189,100.00 USD Annual BD is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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Job Description Summary: We are seeking a Manager, Regional Digital Marketing and Communications to lead the development and execution of strategic, integrated marketing communications plans that align with business objectives across a defined portfolio. This role translates marketing goals into impactful, measurable campaigns and manages agency partnerships to deliver high-quality creative content. Responsibilities
Collaborate with regional marketing teams to build and implement omnichannel communication strategies, ensuring alignment with brand positioning and customer insights. Be responsible for creative development, messaging, and tactical execution across digital, print, video, and event channels. Own and develop campaign, media and creative briefs for all campaigns, ensuring alignment with strategic objectives, audience insights, and brand voice. Manage internal and external agencies, serving as a creative translator to ensure deliverables meet business needs and brand standards. Lead project management efforts, ensuring campaigns are delivered on time, within budget, and with clear performance metrics. Ensure compliance with copy approval processes and MarTech systems (e.g., Veeva Vault, Showpad, Marketo, Salesforce). Maintain strong cross-functional collaboration with Sales, Marketing, and Clinical teams to ensure effective communication and operational excellence. Qualifications
Bachelor’s degree in marketing, communications, or related field required (advanced degree preferred). Minimum 3 years of content management experience required, ideally in B2B healthcare. Proven experience managing creative agencies and delivering digital, print, and video campaigns required. Strong project management and communication planning skills required. Proficiency in Microsoft Office and familiarity with marketing technology platforms required. Willingness to travel 10–20% required. Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit
the BD careers page. Salary information and other details are provided in the posting. Location, Travel, and Work Arrangements
Primary Work Location: USA NJ - Franklin Lakes. Additional Locations: USA UT - Salt Lake City. Work Shift: NA (United States of America). At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You. Salary ranges and pay transparency are provided to reflect experience, education, and location. Salary Range Information
$114,600.00 - $189,100.00 USD Annual BD is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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