Gateway Recruiting
About the role:
The Product Manager (PM) candidate must have experience designing, developing, and executing multi-channel integrated marketing campaigns and possess the ability to apply this experience in creative ways that support the Company’s Coronary Therapies (CT) marketing objectives. The PM defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of Company stakeholders, including, but not limited to: Marketing, Finance, Sales, Sales Enablement, Digital Marketing, Clinical, R&D, Legal, and Regulatory. A critical skill set required to successfully execute the duties of this role includes Medical Device product launch experience, market modeling, customer segmentation design and development, data analysis, sales program execution, clinical case coverage experience, and physician engagement experience. Additionally, the PM must entrench themselves in the assigned topic area, becoming a Subject Matter Expert (SME) for both internal and external audiences alike. Key characteristics the PM must have are strong analytical & market modeling skills with the ability to translate those data into actionable & measurable tactics. The PM must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral, and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating, and encouraging product adoption and usage within our core customer base. Responsibilities will include: Executing Strategic Plans and Annual Operating Plans:
Achieve & exceed financial forecasted targets that drive both top-line and bottom-line results for our Calcium franchise Help to shape upstream and New Product Development ideation Uncover unmet clinical needs and develop commercial plans to fulfill Channel Plans:
Create comprehensive, integrated, multi-channel plans and programs for the assigned topic area, which target CT customers and end-users Establish, build, and maintain key internal and external relationships, including cross-functional teams, other franchises, sales, and opinion leaders, to inform the plans and support the execution/implementation Own the execution of the multi-channel plans for the Calcium therapies franchise Provide marketing direction to field sales and other strategic partners to successfully execute a comprehensive channel plan Plan and manage to an assigned budget Customer & Topic Insights: Leverage available and/or initiate new data collection and market research programs to analyze and apply the data in plan development efforts Obtain and apply immersive knowledge of the customer and end user, becoming a SME on the customer, including demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs Identify and stay intensely familiar with the CT KOLs, focusing specifically on their preferences, content interests, etc., and tailoring potential engagement and advocacy program components accordingly Subject Matter Owner & Expert:
Represent assigned topic area throughout the organization, ensuring infusion of the topic throughout all departments and channels, including inputs into CT editorial calendars for both social media and content marketing Responsible for topic-related content accuracy in all internal and external customer-facing pieces and communications Content & Tactics:
Work with various teams and stakeholders to strategize, source, create, and approve multimedia content for channel plans that support CT business objectives Guide messaging theme identification and drive content development for all aspects of the channel plan Develop content and materials for healthcare professionals and patient audiences in a manner that upholds our brand promise, legal & regulatory guidelines, and campaign objectives Metrics & Continuous Improvement: Collaborate with measurement teams and other stakeholders to create holistic campaign reports that provide actionable insights Evaluate and assess key Company CT competitors’ topic-related in-market activities; devise and implement recommendations that strive towards best-in-class channel plans in the CT space Required qualifications:
Bachelor’s degree required, preferably in Marketing, Product Management, Product Marketing, or related field. 5+ years of Medical Device experience in a corporate environment, working with Sales and Marketing teams in the healthcare sector Demonstrated ability to work independently and collaboratively in an extremely fast-paced environment to meet deadlines and manage all aspects of event planning and execution with a high degree of attention to detail Demonstrated ability to develop, execute, and project manage fully integrated, high-touch customer experiences that align with organizational goals Ability to collaborate with and influence key stakeholders without direct authority Ability to manage multiple projects with competing timelines in an efficient manner Proficient with Outlook, Word, Excel, PowerPoint, Tableau, pivot tables, and data analytics Ability to travel 1-2 times per month in support of tradeshows, special events, and internal meetings as well as ability to be on-site at customer programs at various locations domestically when necessary. This includes some evenings and/or weekends. Preferred qualifications:
Marketing experience in the medical device industry with product launch experience MBA Degree Excellent organizational and project management skills Strategic thinking with appetite for innovation and continuous learning Extensive experience in presentation development and delivery Highly organized, proactive, resourceful, energetic, creative, and solution-oriented
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The Product Manager (PM) candidate must have experience designing, developing, and executing multi-channel integrated marketing campaigns and possess the ability to apply this experience in creative ways that support the Company’s Coronary Therapies (CT) marketing objectives. The PM defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of Company stakeholders, including, but not limited to: Marketing, Finance, Sales, Sales Enablement, Digital Marketing, Clinical, R&D, Legal, and Regulatory. A critical skill set required to successfully execute the duties of this role includes Medical Device product launch experience, market modeling, customer segmentation design and development, data analysis, sales program execution, clinical case coverage experience, and physician engagement experience. Additionally, the PM must entrench themselves in the assigned topic area, becoming a Subject Matter Expert (SME) for both internal and external audiences alike. Key characteristics the PM must have are strong analytical & market modeling skills with the ability to translate those data into actionable & measurable tactics. The PM must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral, and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating, and encouraging product adoption and usage within our core customer base. Responsibilities will include: Executing Strategic Plans and Annual Operating Plans:
Achieve & exceed financial forecasted targets that drive both top-line and bottom-line results for our Calcium franchise Help to shape upstream and New Product Development ideation Uncover unmet clinical needs and develop commercial plans to fulfill Channel Plans:
Create comprehensive, integrated, multi-channel plans and programs for the assigned topic area, which target CT customers and end-users Establish, build, and maintain key internal and external relationships, including cross-functional teams, other franchises, sales, and opinion leaders, to inform the plans and support the execution/implementation Own the execution of the multi-channel plans for the Calcium therapies franchise Provide marketing direction to field sales and other strategic partners to successfully execute a comprehensive channel plan Plan and manage to an assigned budget Customer & Topic Insights: Leverage available and/or initiate new data collection and market research programs to analyze and apply the data in plan development efforts Obtain and apply immersive knowledge of the customer and end user, becoming a SME on the customer, including demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs Identify and stay intensely familiar with the CT KOLs, focusing specifically on their preferences, content interests, etc., and tailoring potential engagement and advocacy program components accordingly Subject Matter Owner & Expert:
Represent assigned topic area throughout the organization, ensuring infusion of the topic throughout all departments and channels, including inputs into CT editorial calendars for both social media and content marketing Responsible for topic-related content accuracy in all internal and external customer-facing pieces and communications Content & Tactics:
Work with various teams and stakeholders to strategize, source, create, and approve multimedia content for channel plans that support CT business objectives Guide messaging theme identification and drive content development for all aspects of the channel plan Develop content and materials for healthcare professionals and patient audiences in a manner that upholds our brand promise, legal & regulatory guidelines, and campaign objectives Metrics & Continuous Improvement: Collaborate with measurement teams and other stakeholders to create holistic campaign reports that provide actionable insights Evaluate and assess key Company CT competitors’ topic-related in-market activities; devise and implement recommendations that strive towards best-in-class channel plans in the CT space Required qualifications:
Bachelor’s degree required, preferably in Marketing, Product Management, Product Marketing, or related field. 5+ years of Medical Device experience in a corporate environment, working with Sales and Marketing teams in the healthcare sector Demonstrated ability to work independently and collaboratively in an extremely fast-paced environment to meet deadlines and manage all aspects of event planning and execution with a high degree of attention to detail Demonstrated ability to develop, execute, and project manage fully integrated, high-touch customer experiences that align with organizational goals Ability to collaborate with and influence key stakeholders without direct authority Ability to manage multiple projects with competing timelines in an efficient manner Proficient with Outlook, Word, Excel, PowerPoint, Tableau, pivot tables, and data analytics Ability to travel 1-2 times per month in support of tradeshows, special events, and internal meetings as well as ability to be on-site at customer programs at various locations domestically when necessary. This includes some evenings and/or weekends. Preferred qualifications:
Marketing experience in the medical device industry with product launch experience MBA Degree Excellent organizational and project management skills Strategic thinking with appetite for innovation and continuous learning Extensive experience in presentation development and delivery Highly organized, proactive, resourceful, energetic, creative, and solution-oriented
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