ByteDance
Employer Branding Strategy and Communication Partner - Los Angeles
ByteDance, Los Angeles, California, United States, 90079
Overview
Employer Branding Strategy and Communication Partner – Los Angeles Responsibilities
Lead the creative and strategic development of the company’s global employer brand, ensuring our mission, vision, values, and talent philosophy are communicated clearly, consistently, and compellingly to external audiences. Identify opportunities and challenges related to managing multiple employer brands across business lines and regions; develop integrated creative strategies to unify storytelling and address differentiation. Oversee the development of high-impact creative campaigns and content strategies that amplify our company culture, leadership principles, and employee experience — aligned with global brand positioning. Collaborate with cross-functional partners (including HR, PR, marketing, and business leaders) to surface compelling narratives and turn business or employee stories into cohesive, high-quality creative deliverables. Lead and guide a team to conceptualize, create, and deliver multi-format content (e.g., video, social, digital, experiential) tailored to specific audiences, platforms, and regions. Ensure all creative output is on-brand, timely, and aligned with business and talent goals, managing both in-house resources and external agency partners where necessary. Qualifications
Minimum Qualifications
5+ years of experience in creative leadership roles within B2C industries, preferably in technology or internet sectors, with a mix of agency, studio, and in-house experience. Strong portfolio showcasing professional video, brand storytelling, or campaign work, ideally with experience in documentary-style or human-centered storytelling; strong storytelling instincts and editorial judgement with sensitivity to different audiences and cultural nuances. Proficient in creative tools and software (e.g., Adobe Creative Suite, Premiere Pro, After Effects, Final Cut Pro). A portfolio of relevant work is required as part of the application. Strong project management and cross-functional collaboration skills — able to balance creative vision with business goals in a fast-paced environment; deep understanding of employer branding, organizational culture, and talent communications. Proven success leading creative teams or managing multiple projects across global markets with strong stakeholder engagement and delivery excellence. Highly self-motivated, resourceful, adaptable to change, and driven by curiosity and impact. Excellent written and verbal communication skills in English; multilingual skills are a plus to support effective collaboration with global teams. Preferred Qualifications
Bachelor’s degree or above in Marketing, Communications, Film Production, Creative Media, or related fields. Familiarity with employer branding metrics and how creative content drives perception, engagement, and conversion. Experience in integrated campaign development across paid, earned, and owned channels. Exposure to employee experience, talent acquisition, or internal communications strategies. Comfortable working across multiple time zones and cultures in a matrixed global environment. About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our products help people authentically express themselves, discover, and connect—and our diverse teams make that possible. We foster curiosity, humility, and impact in a rapidly growing tech company, with an "Always Day 1" mindset to achieve meaningful breakthroughs for our company and users. When we grow together, possibilities are limitless. We value diversity and inclusion and are committed to creating an inclusive space where employees are valued for their skills, experiences, and perspectives. Reasonable Accommodation
ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other legally protected reasons. If you need assistance or a reasonable accommodation, please reach out to us at the provided contact. Job Information
Compensation: The base salary range for this position in the selected city is $118,560 - $266,760 annually. Compensation may vary outside of this range based on qualifications, skills, competencies, experience, and location. Base pay is part of the Total Package, and this role may be eligible for discretionary bonuses/incentives and RSUs. Benefits may vary by employment type and location, with day-one medical/dental/vision, 401(k) with match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The company reserves the right to modify benefits at any time. For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered in accordance with all applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Seniority level
Mid-Senior level Employment type
Full-time Job function
Management and Manufacturing Industries
Technology, Information and Internet
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Employer Branding Strategy and Communication Partner – Los Angeles Responsibilities
Lead the creative and strategic development of the company’s global employer brand, ensuring our mission, vision, values, and talent philosophy are communicated clearly, consistently, and compellingly to external audiences. Identify opportunities and challenges related to managing multiple employer brands across business lines and regions; develop integrated creative strategies to unify storytelling and address differentiation. Oversee the development of high-impact creative campaigns and content strategies that amplify our company culture, leadership principles, and employee experience — aligned with global brand positioning. Collaborate with cross-functional partners (including HR, PR, marketing, and business leaders) to surface compelling narratives and turn business or employee stories into cohesive, high-quality creative deliverables. Lead and guide a team to conceptualize, create, and deliver multi-format content (e.g., video, social, digital, experiential) tailored to specific audiences, platforms, and regions. Ensure all creative output is on-brand, timely, and aligned with business and talent goals, managing both in-house resources and external agency partners where necessary. Qualifications
Minimum Qualifications
5+ years of experience in creative leadership roles within B2C industries, preferably in technology or internet sectors, with a mix of agency, studio, and in-house experience. Strong portfolio showcasing professional video, brand storytelling, or campaign work, ideally with experience in documentary-style or human-centered storytelling; strong storytelling instincts and editorial judgement with sensitivity to different audiences and cultural nuances. Proficient in creative tools and software (e.g., Adobe Creative Suite, Premiere Pro, After Effects, Final Cut Pro). A portfolio of relevant work is required as part of the application. Strong project management and cross-functional collaboration skills — able to balance creative vision with business goals in a fast-paced environment; deep understanding of employer branding, organizational culture, and talent communications. Proven success leading creative teams or managing multiple projects across global markets with strong stakeholder engagement and delivery excellence. Highly self-motivated, resourceful, adaptable to change, and driven by curiosity and impact. Excellent written and verbal communication skills in English; multilingual skills are a plus to support effective collaboration with global teams. Preferred Qualifications
Bachelor’s degree or above in Marketing, Communications, Film Production, Creative Media, or related fields. Familiarity with employer branding metrics and how creative content drives perception, engagement, and conversion. Experience in integrated campaign development across paid, earned, and owned channels. Exposure to employee experience, talent acquisition, or internal communications strategies. Comfortable working across multiple time zones and cultures in a matrixed global environment. About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our products help people authentically express themselves, discover, and connect—and our diverse teams make that possible. We foster curiosity, humility, and impact in a rapidly growing tech company, with an "Always Day 1" mindset to achieve meaningful breakthroughs for our company and users. When we grow together, possibilities are limitless. We value diversity and inclusion and are committed to creating an inclusive space where employees are valued for their skills, experiences, and perspectives. Reasonable Accommodation
ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other legally protected reasons. If you need assistance or a reasonable accommodation, please reach out to us at the provided contact. Job Information
Compensation: The base salary range for this position in the selected city is $118,560 - $266,760 annually. Compensation may vary outside of this range based on qualifications, skills, competencies, experience, and location. Base pay is part of the Total Package, and this role may be eligible for discretionary bonuses/incentives and RSUs. Benefits may vary by employment type and location, with day-one medical/dental/vision, 401(k) with match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The company reserves the right to modify benefits at any time. For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered in accordance with all applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Seniority level
Mid-Senior level Employment type
Full-time Job function
Management and Manufacturing Industries
Technology, Information and Internet
#J-18808-Ljbffr