Orca Pacific: A Monks Company
Senior Manager, Paid Search (Remote)
Orca Pacific: A Monks Company, Chicago, Illinois, United States, 60290
Overview
The Senior Manager, Paid Search is a leader who is responsible for optimizing digital ad campaigns and driving strategic initiatives, working at the intersection of paid search execution and account management. Core responsibilities include driving improvements in paid search account performance through tactical execution, crafting innovative strategies across Google, Microsoft, and emerging ad platforms, and leading/managing client relationships for key accounts. Responsibilities
Client & Team Revenue Oversight Serve as the main point of contact and client team lead to manage 2 - 5 Monks clients Responsible for the day-to-day management, analysis, and optimizations Revenue & retention responsibilities for team accounts Participate in onboarding, renewal calls, and other important client communications Work with the team to drive paid search account strategy, forecasting, and planning Analyze performance data and KPIs Create and deliver quarterly performance reviews for direct reports Lead weekly team meetings to track progress toward client & team goals Paid Search & Process: Build, launch, and continuously monitor/optimize Google, Bing, and other paid search campaigns to client-driven KPIs (CPL, MQL, SAL, CAC, ROAS, Opportunity Win Rate, etc.) Lead budget pacing and optimization implementation Assist in forecasting, budget planning, and product mix allocation Develop, create, and launch robust testing plans Think creatively to develop innovative tactics and strategies that drive results for clients Assist with and run advanced training on new features and services Create best practices and assist in developing process documents About You
Proficient in Google Ads, Bing Ads, Google Analytics, Performance Max, and Demand Gen campaigns Minimum of 4 years in direct paid search client management, including paid search strategy development, execution & client relationship management Strong focus on project management, attention to detail, and effective communication with internal and external stakeholders Strong understanding of marketing attribution & alternative measurement methodologies Experience with analytics tools such as Adobe Analytics, Google Analytics 4, Google Tag Manager, and/or Salesforce data connections Experience presenting digital marketing strategy to C-Suite and executive audiences Familiarity with optimizations based on offline conversion tracking Passion for crunching numbers, analyzing data, and navigating Google/Excel spreadsheets Ability to be persuasive when discussing paid search performance with clients and your team Driven and innovative attributes commonly associated with you 4-year college degree or equivalent work experience Not a Must, But a Plus
Previous experience assisting B2B clients is highly desirable Experience managing budgets ranging from $50,000 to $500,000 per month Experience managing app campaigns and demand generation campaigns Experience with SA360 is a plus Benefits
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA Generous PTO and 15 company-wide holidays 401k with company contribution Paid parental leave Work-life balance with an emphasis on personal well-being Career growth in a disruptor space & entrepreneurial opportunities within the Monks network A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more Authentic commitment to DEI efforts and sustainable growth Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Advertising Services About Monks: Monks is the global, purely digital, unitary operating brand of S4Capital plc. It combines an extraordinary range of global marketing and technology services to accelerate business possibilities, supported by AI and data science. Monks values diversity, inclusion, and ethical hiring practices.
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The Senior Manager, Paid Search is a leader who is responsible for optimizing digital ad campaigns and driving strategic initiatives, working at the intersection of paid search execution and account management. Core responsibilities include driving improvements in paid search account performance through tactical execution, crafting innovative strategies across Google, Microsoft, and emerging ad platforms, and leading/managing client relationships for key accounts. Responsibilities
Client & Team Revenue Oversight Serve as the main point of contact and client team lead to manage 2 - 5 Monks clients Responsible for the day-to-day management, analysis, and optimizations Revenue & retention responsibilities for team accounts Participate in onboarding, renewal calls, and other important client communications Work with the team to drive paid search account strategy, forecasting, and planning Analyze performance data and KPIs Create and deliver quarterly performance reviews for direct reports Lead weekly team meetings to track progress toward client & team goals Paid Search & Process: Build, launch, and continuously monitor/optimize Google, Bing, and other paid search campaigns to client-driven KPIs (CPL, MQL, SAL, CAC, ROAS, Opportunity Win Rate, etc.) Lead budget pacing and optimization implementation Assist in forecasting, budget planning, and product mix allocation Develop, create, and launch robust testing plans Think creatively to develop innovative tactics and strategies that drive results for clients Assist with and run advanced training on new features and services Create best practices and assist in developing process documents About You
Proficient in Google Ads, Bing Ads, Google Analytics, Performance Max, and Demand Gen campaigns Minimum of 4 years in direct paid search client management, including paid search strategy development, execution & client relationship management Strong focus on project management, attention to detail, and effective communication with internal and external stakeholders Strong understanding of marketing attribution & alternative measurement methodologies Experience with analytics tools such as Adobe Analytics, Google Analytics 4, Google Tag Manager, and/or Salesforce data connections Experience presenting digital marketing strategy to C-Suite and executive audiences Familiarity with optimizations based on offline conversion tracking Passion for crunching numbers, analyzing data, and navigating Google/Excel spreadsheets Ability to be persuasive when discussing paid search performance with clients and your team Driven and innovative attributes commonly associated with you 4-year college degree or equivalent work experience Not a Must, But a Plus
Previous experience assisting B2B clients is highly desirable Experience managing budgets ranging from $50,000 to $500,000 per month Experience managing app campaigns and demand generation campaigns Experience with SA360 is a plus Benefits
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA Generous PTO and 15 company-wide holidays 401k with company contribution Paid parental leave Work-life balance with an emphasis on personal well-being Career growth in a disruptor space & entrepreneurial opportunities within the Monks network A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more Authentic commitment to DEI efforts and sustainable growth Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Advertising Services About Monks: Monks is the global, purely digital, unitary operating brand of S4Capital plc. It combines an extraordinary range of global marketing and technology services to accelerate business possibilities, supported by AI and data science. Monks values diversity, inclusion, and ethical hiring practices.
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