Senior Manager, Business Development - University of Wisconsin

Senior Manager, Business Development - University of Wisconsin page is loaded## Senior Manager, Business Development - University of Wisconsinlocations:

Madison, WItime type:

Full timeposted on:

Posted Todayjob requisition id:

R100751We’re seeking a strategic, results-oriented sales professional to join our growing sponsorship team. This role will be focused on new business development outside of Madison, WI — particularly in Milwaukee and other key Wisconsin markets. If you have a passion for sports and a proven track record of generating new partnerships, this is your opportunity to expand our footprint and help drive revenue growth in a dynamic, fast-paced environment.

In this role, you will manage a diverse portfolio of sponsors, oversee complex campaigns, and play a key role in both renewal strategy and new business development. You'll lead sales efforts from pitch to close, collaborate with internal and university stakeholders, and help shape our presence in the marketplace. This position is ideal for a seasoned closer who thrives on both autonomy and impact.**Key Responsibilities*** Drive new business development in Milwaukee and other key Wisconsin markets, building a pipeline of prospective corporate partners.* Meet and/or exceed assigned revenue goals through a combination of prospecting, outreach, and closing new sponsorship agreements.* Develop and deliver integrated sponsorship proposals across digital, social, broadcast, in-venue, and experiential platforms.* Own the full sales cycle: prospecting, cold outreach, relationship management, pitch development, contract negotiation, and post-sale handoff.* Build and maintain strong relationships with corporate partners in external markets, while representing the property and university brand with professionalism.* Collaborate with university stakeholders and internal teams to align partnership opportunities with school priorities.* Support strategic renewal planning as needed, while primarily focused on driving new revenue growth in target markets.* Represent the property at high-visibility meetings, hospitality events, and game day activations (including some nights and weekends).**Minimum Qualifications*** 6+ years of conceptual or consultative sales experience, with a proven track record of new business development.* Demonstrated success prospecting in new markets and exceeding revenue goals.* Strong ability to build tailored marketing solutions for prospective clients.* Excellent communication, presentation, and relationship-building skills.* Comfort with CRM systems and pipeline management in a performance-driven sales environment.* Ability to work evenings and weekends as needed for game days and client entertainment.**Preferred Qualifications*** Experience selling in the Milwaukee or broader Wisconsin market.* Strong local network of business decision-makers and corporate contacts.* Experience selling integrated sports marketing partnerships (signage, radio, social, digital, content, etc.).* Knowledge of digital marketing platforms, content sponsorship, and campaign analytics.Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. **Our Mission**Powering the connection of fans to the brands and experiences they love.**Our Core Values**Build **Trust** | Be Fans of **One Another** | Power **Tomorrow**| Create & Connect **Communities** | Have **Fun** #J-18808-Ljbffr