Sunday
Overview
We are seeking a strategic and hands-on Head of CRM to drive customer retention, lifetime value, and revenue growth through sophisticated email, SMS, and product marketing strategies to drive customer engagement and loyalty.
Position Summary
This role requires a seasoned marketing professional who can both develop high-level retention strategies and execute tactical campaigns. You\'ll be responsible for the entire customer lifecycle marketing program, from acquisition, nurturing, to loyalty and retention. The ideal candidate thrives in a fast-paced D2C environment and has a proven track record of driving measurable revenue growth through email marketing and CRM initiatives.
Responsibilities
Strategy & Planning: Develop and execute comprehensive email, SMS, and product marketing and CRM strategies aligned with business objectives and revenue targets
Create customer lifecycle marketing programs that maximize customer lifetime value (CLV) and reduce churn
Build and maintain customer segmentation strategies based on behavior, purchase history, and engagement patterns
Collaborate with cross-functional teams (product, merchandising, customer service, retail) to advance the customer journey and drive improved customer loyalty
Analyze customer segmentation data to identify opportunities for personalization and campaign optimization
Campaign Execution & Management: Design, build, and deploy CRM campaigns across the customer lifecycle (welcome series, post-purchase, win-back, VIP programs)
Manage daily email operations, including campaign scheduling, testing, and performance monitoring
Create and optimize automated email flows and triggered campaigns
Develop compelling email content in collaboration with creative teams
Implement A/B testing strategies to continuously improve campaign performance
Drive adoption and engagement with strategically important Sunday experiences, including the Sunday app and other AI-enabled tools
Technology & Analytics: Manage and optimize marketing automation tools (Klaviyo, Iterable, Segment, etc.)
Integrate CRM systems with other marketing technology stack components
Monitor and analyze key performance metrics (open rates, click rates, conversion rates, revenue per email)
Create regular reporting on campaign performance and ROI
Ensure email deliverability best practices and compliance with regulations (CAN-SPAM, GDPR)
Team Leadership & Development: Lead and mentor junior marketing team members
Collaborate with external agencies and contractors as needed
Stay current with industry trends and best practices in email marketing and CRM
Required Qualifications
5-7+ years of email marketing and CRM experience, with at least 3 years in a senior or managerial role
Experience setting up CRM platforms (analytics push notifications, in-app messaging) on mobile apps
Proven experience at direct-to-consumer brands that have scaled annual revenue beyond $75M
Track record of driving significant revenue growth through email marketing programs
Experience managing customer lifecycle marketing programs and retention strategies
Experience with product marketing, especially with driving adoption and engagement with an app
Interest and experience in driving AI-enabled customer relationships
Technical Skills: Expert-level proficiency in email marketing platforms (Klaviyo strongly preferred)
Strong analytical skills with experience in Analytics (Heap, Amplitude, etc.), customer data platforms (Segment), and reporting tools (Looker, Omni, etc.)
HTML/CSS knowledge for email template customization
Experience with customer segmentation and personalization strategies
Familiarity with SMS marketing and multi-channel campaign coordination
Strategic & Leadership Skills: Ability to develop and execute both strategic initiatives and tactical campaigns
Strong project management and organizational skills
Experience leading cross-functional initiatives and managing stakeholder relationships
Data-driven decision making with strong analytical and problem-solving abilities
Preferred Qualifications
Experience with subscription or repeat purchase business models
Experience with product marketing and driving engagement with digital customer experiences
Background in customer acquisition and paid marketing channels
Knowledge of customer service platforms and post-purchase experience optimization
Experience with loyalty and referral program management
Previous experience in consumer goods, fashion, beauty, or lifestyle brands
As a company rooted in nature, we deeply understand the benefits of diversity. We work to build a culture that attracts a diverse mix of talented people to help us bring lawn care out of the dark ages. We are committed to building a diverse, vibrant team that brings determination and passion to our work everyday.
#J-18808-Ljbffr
Position Summary
This role requires a seasoned marketing professional who can both develop high-level retention strategies and execute tactical campaigns. You\'ll be responsible for the entire customer lifecycle marketing program, from acquisition, nurturing, to loyalty and retention. The ideal candidate thrives in a fast-paced D2C environment and has a proven track record of driving measurable revenue growth through email marketing and CRM initiatives.
Responsibilities
Strategy & Planning: Develop and execute comprehensive email, SMS, and product marketing and CRM strategies aligned with business objectives and revenue targets
Create customer lifecycle marketing programs that maximize customer lifetime value (CLV) and reduce churn
Build and maintain customer segmentation strategies based on behavior, purchase history, and engagement patterns
Collaborate with cross-functional teams (product, merchandising, customer service, retail) to advance the customer journey and drive improved customer loyalty
Analyze customer segmentation data to identify opportunities for personalization and campaign optimization
Campaign Execution & Management: Design, build, and deploy CRM campaigns across the customer lifecycle (welcome series, post-purchase, win-back, VIP programs)
Manage daily email operations, including campaign scheduling, testing, and performance monitoring
Create and optimize automated email flows and triggered campaigns
Develop compelling email content in collaboration with creative teams
Implement A/B testing strategies to continuously improve campaign performance
Drive adoption and engagement with strategically important Sunday experiences, including the Sunday app and other AI-enabled tools
Technology & Analytics: Manage and optimize marketing automation tools (Klaviyo, Iterable, Segment, etc.)
Integrate CRM systems with other marketing technology stack components
Monitor and analyze key performance metrics (open rates, click rates, conversion rates, revenue per email)
Create regular reporting on campaign performance and ROI
Ensure email deliverability best practices and compliance with regulations (CAN-SPAM, GDPR)
Team Leadership & Development: Lead and mentor junior marketing team members
Collaborate with external agencies and contractors as needed
Stay current with industry trends and best practices in email marketing and CRM
Required Qualifications
5-7+ years of email marketing and CRM experience, with at least 3 years in a senior or managerial role
Experience setting up CRM platforms (analytics push notifications, in-app messaging) on mobile apps
Proven experience at direct-to-consumer brands that have scaled annual revenue beyond $75M
Track record of driving significant revenue growth through email marketing programs
Experience managing customer lifecycle marketing programs and retention strategies
Experience with product marketing, especially with driving adoption and engagement with an app
Interest and experience in driving AI-enabled customer relationships
Technical Skills: Expert-level proficiency in email marketing platforms (Klaviyo strongly preferred)
Strong analytical skills with experience in Analytics (Heap, Amplitude, etc.), customer data platforms (Segment), and reporting tools (Looker, Omni, etc.)
HTML/CSS knowledge for email template customization
Experience with customer segmentation and personalization strategies
Familiarity with SMS marketing and multi-channel campaign coordination
Strategic & Leadership Skills: Ability to develop and execute both strategic initiatives and tactical campaigns
Strong project management and organizational skills
Experience leading cross-functional initiatives and managing stakeholder relationships
Data-driven decision making with strong analytical and problem-solving abilities
Preferred Qualifications
Experience with subscription or repeat purchase business models
Experience with product marketing and driving engagement with digital customer experiences
Background in customer acquisition and paid marketing channels
Knowledge of customer service platforms and post-purchase experience optimization
Experience with loyalty and referral program management
Previous experience in consumer goods, fashion, beauty, or lifestyle brands
As a company rooted in nature, we deeply understand the benefits of diversity. We work to build a culture that attracts a diverse mix of talented people to help us bring lawn care out of the dark ages. We are committed to building a diverse, vibrant team that brings determination and passion to our work everyday.
#J-18808-Ljbffr