Pressed Juicery
Director of Email, CRM & Retention
Pressed Juicery, Culver City, California, United States, 90232
Overview
Pressed is growing and hiring a
Director of Email, CRM & Retention !
We’re looking for a lifecycle marketing pro who knows how to turn data into action, craft personalized journeys, and build lasting customer loyalty. From email and SMS to app push and beyond, you’ll sit at the intersection of storytelling, segmentation, and performance—driving engagement, repeat purchase, and growth for our community.
If you’re equal parts creative and analytical, thrive in fast-paced environments, and love building programs that deliver measurable impact, this role is for you!
About Pressed Juicery Pressed Juicery is at the forefront of the wellness movement and is dedicated to making healthy living as convenient and delicious as possible. Pressed operates over 100 retail stores, is available in nearly 3,000 supermarkets, and can be delivered to any US location through the Pressed Juicery website or app.
Our Mission Pressed Juicery’s mission is to empower your wellness journey.
Our Workplace Culture
We embrace diversity, equity, inclusion, and belongingness!
We speak up with radically candid communication.
We wholeheartedly support personal and professional growth.
We believe mistakes can be valuable and lead to continuous improvement.
Lastly, we value excellence and strive to achieve greatness in all we do!
Our Values
Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
Passion - curious and humble, we inspire people to make healthy choices.
Growth - pursuing wellness with intention, we create and embrace good energy.
Our Benefits
401k match
13 paid holidays
3 weeks of vacation time
8 Pressed Days (additional time off!)
Medical, dental, and vision insurance
Flexible Spending Account
Paid parental leave
The Role The Director, Email, CRM & Retention leads the strategy and execution of Pressed’s lifecycle marketing programs, with a focus on driving customer engagement, repeat purchase, and long-term loyalty. This role is responsible for building and scaling personalized, data-driven communications across email, SMS, app push, and emerging retention channels. They’ll work at the intersection of creative storytelling, audience segmentation, and performance analytics—crafting campaigns that deepen customer relationships while delivering measurable growth.
The ideal candidate blends creative and analytical thinking, thrives in a fast-paced environment, and has a proven track record of turning insights into actionable programs that retain and grow a loyal customer base. They are as comfortable developing segmentation frameworks and analyzing retention metrics as they are brainstorming new campaign concepts with the creative team.
Responsibilities Include
Lead the development and execution of lifecycle marketing strategies across email, SMS, push, and other retention channels.
Own segmentation, targeting, and personalization strategies to deliver the right message to the right audience at the right time.
Deliver engaging, on-brand retention content and automated customer journeys.
Build and optimize triggered campaigns for onboarding, win-back, replenishment, and loyalty engagement.
Use customer data, performance insights, and testing to refine messaging, cadence, and channel mix.
Drive A/B and multivariate testing strategies to continually improve engagement, conversion, and retention metrics.
Collaborate with cross-functional partners to align retention strategies with key launches, promotions, and brand initiatives.
Oversee email and SMS calendar planning to ensure cohesive, timely communication across all customer touchpoints.
Maintain up-to-date knowledge of email/SMS best practices, privacy regulations (CAN-SPAM, TCPA, GDPR), and evolving retention trends.
Report on channel performance, key retention KPIs, and actionable insights for leadership.
Qualifications
7+ years of lifecycle marketing, CRM, or retention marketing experience, preferably in DTC, retail, wellness, lifestyle, or CPG.
Deep expertise in email and SMS strategy, execution, and performance optimization.
Proven ability to drive measurable improvements in retention metrics such as repeat purchase rate, churn reduction, and LTV.
Strong analytical skills with experience using customer data to drive segmentation and personalization.
Proficient in marketing automation platforms and audience analytics tools.
Creative mindset with the ability to collaborate cross-functionally on content that drives engagement and brand affinity.
Solid understanding of customer lifecycle stages and strategies for maximizing value across each.
Experience managing compliance and deliverability in email/SMS marketing.
Strong project management skills and the ability to handle multiple priorities in a fast-paced, dynamic environment.
Passion for wellness, customer experience, and building lasting brand relationships.
Must be able to work 3+ days per week in our Culver City, CA office.
Must be legally authorized to work in the United States without restriction.
Pressed Juicery, Inc. participates in the E-Verify program. Please visit https://pressed.com/careers to learn more about the E-Verify program.
#J-18808-Ljbffr
Director of Email, CRM & Retention !
We’re looking for a lifecycle marketing pro who knows how to turn data into action, craft personalized journeys, and build lasting customer loyalty. From email and SMS to app push and beyond, you’ll sit at the intersection of storytelling, segmentation, and performance—driving engagement, repeat purchase, and growth for our community.
If you’re equal parts creative and analytical, thrive in fast-paced environments, and love building programs that deliver measurable impact, this role is for you!
About Pressed Juicery Pressed Juicery is at the forefront of the wellness movement and is dedicated to making healthy living as convenient and delicious as possible. Pressed operates over 100 retail stores, is available in nearly 3,000 supermarkets, and can be delivered to any US location through the Pressed Juicery website or app.
Our Mission Pressed Juicery’s mission is to empower your wellness journey.
Our Workplace Culture
We embrace diversity, equity, inclusion, and belongingness!
We speak up with radically candid communication.
We wholeheartedly support personal and professional growth.
We believe mistakes can be valuable and lead to continuous improvement.
Lastly, we value excellence and strive to achieve greatness in all we do!
Our Values
Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
Passion - curious and humble, we inspire people to make healthy choices.
Growth - pursuing wellness with intention, we create and embrace good energy.
Our Benefits
401k match
13 paid holidays
3 weeks of vacation time
8 Pressed Days (additional time off!)
Medical, dental, and vision insurance
Flexible Spending Account
Paid parental leave
The Role The Director, Email, CRM & Retention leads the strategy and execution of Pressed’s lifecycle marketing programs, with a focus on driving customer engagement, repeat purchase, and long-term loyalty. This role is responsible for building and scaling personalized, data-driven communications across email, SMS, app push, and emerging retention channels. They’ll work at the intersection of creative storytelling, audience segmentation, and performance analytics—crafting campaigns that deepen customer relationships while delivering measurable growth.
The ideal candidate blends creative and analytical thinking, thrives in a fast-paced environment, and has a proven track record of turning insights into actionable programs that retain and grow a loyal customer base. They are as comfortable developing segmentation frameworks and analyzing retention metrics as they are brainstorming new campaign concepts with the creative team.
Responsibilities Include
Lead the development and execution of lifecycle marketing strategies across email, SMS, push, and other retention channels.
Own segmentation, targeting, and personalization strategies to deliver the right message to the right audience at the right time.
Deliver engaging, on-brand retention content and automated customer journeys.
Build and optimize triggered campaigns for onboarding, win-back, replenishment, and loyalty engagement.
Use customer data, performance insights, and testing to refine messaging, cadence, and channel mix.
Drive A/B and multivariate testing strategies to continually improve engagement, conversion, and retention metrics.
Collaborate with cross-functional partners to align retention strategies with key launches, promotions, and brand initiatives.
Oversee email and SMS calendar planning to ensure cohesive, timely communication across all customer touchpoints.
Maintain up-to-date knowledge of email/SMS best practices, privacy regulations (CAN-SPAM, TCPA, GDPR), and evolving retention trends.
Report on channel performance, key retention KPIs, and actionable insights for leadership.
Qualifications
7+ years of lifecycle marketing, CRM, or retention marketing experience, preferably in DTC, retail, wellness, lifestyle, or CPG.
Deep expertise in email and SMS strategy, execution, and performance optimization.
Proven ability to drive measurable improvements in retention metrics such as repeat purchase rate, churn reduction, and LTV.
Strong analytical skills with experience using customer data to drive segmentation and personalization.
Proficient in marketing automation platforms and audience analytics tools.
Creative mindset with the ability to collaborate cross-functionally on content that drives engagement and brand affinity.
Solid understanding of customer lifecycle stages and strategies for maximizing value across each.
Experience managing compliance and deliverability in email/SMS marketing.
Strong project management skills and the ability to handle multiple priorities in a fast-paced, dynamic environment.
Passion for wellness, customer experience, and building lasting brand relationships.
Must be able to work 3+ days per week in our Culver City, CA office.
Must be legally authorized to work in the United States without restriction.
Pressed Juicery, Inc. participates in the E-Verify program. Please visit https://pressed.com/careers to learn more about the E-Verify program.
#J-18808-Ljbffr