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Stripe Theory

Senior Marketing Data Analyst

Stripe Theory, Atlanta, Georgia, United States, 30383

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About Stripe Theory

Stripe Theory is an agency made up of a team of data-driven digital marketers, communication professionals, and analysts. We call ourselves interpreters of data because that’s just what we do: use data to inform and fuel strategies across PR, marketing, and digital.

About ACC

Stripe is a part of ACC, the Acceleration Community of Companies. ACC is an integrated team of cutting-edge media, marketing, and communications companies, offering best-in-class marketing solutions where strategy, technology, and creativity converge.

About The Role

We are looking for a Senior Marketing Data Analyst who has a passion for all things marketing, is a great writer, and can uncover and simplify actionable insights for clients and stakeholders. As part of our team, you’ll be involved in a variety of client projects and work in a fast-paced, collaborative agency environment where no day is the same.

Responsibilities

Marketing data analysis and report writing that is actionable and easy to interpret for various clients.

Identifying trends, conclusions, and strategic insights based on findings in the marketing data.

Performing ROI analysis to evaluate the efficiency and effectiveness of different channels, ad formats, and campaigns.

Presenting ongoing report deliverables to clients.

Using Tableau to create tables, visualizations, and dashboards.

Facilitating the automation of data pulls from a variety of platforms (social media, email, website analytics, CRM programs, e-commerce, and more).

Supporting client team leads on internal projects to uplevel the analytics practice, including the implementation of analytical tools, techniques, processes, and frameworks.

Coaching more junior members in best practices and troubleshooting data-related issues.

Owning measurement aspects of new business pitches, renewals, and end-of-year audits, enabling strategies that are led by data and insights.

Setting up data collection tools, including social listening and media monitoring.

Staying up-to-date on analytics news and trends, and sharing these with the team.

Supporting clients in quick crisis and issues reporting.

Participating in team brainstorming sessions.

Requirements

3+ years of experience in a marketing strategy or marketing analytics role, including:

Developing and presenting marketing data insights and reports

Designing and building tables, visualizations, and dashboards using BI tools such as Tableau, Domo, or similar

Proficient in Excel, Google Sheets, or equivalent

Mastered understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, Pinterest) as well as other marketing channels (website, email, organic search, digital advertising, CRM programs, e-commerce, traditional advertising)

Strong verbal and written communication skills – whether presenting to colleagues, drafting emails to clients, or participating in brainstorming sessions

Demonstrated ability to multitask, prioritize, and manage deadlines

Strong research skills

Developed interpersonal skills and the ability to work effectively with a variety of people across multiple accounts

Eagerness to learn new tools and techniques

Note: Our team has a hybrid schedule between remote work and our Midtown Atlanta office.

We’re opening opportunities for candidates who are excited to contribute to a data-driven marketing practice in a collaborative agency environment.

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