Atlanta Journal-Constitution
Lead Analyst, Growth & Revenue Insights (AJC)
Atlanta Journal-Constitution, Atlanta, Georgia, United States, 30383
Overview
Lead Analyst, Growth & Revenue Insights (AJC) At The Atlanta Journal-Constitution (AJC), our mission is to be the most essential and engaging source of news for the people of Atlanta, Georgia and the South. We are evolving from a legacy newspaper into a modern digital media company and are seeking a talented Lead Analyst to join our team. This role sits at the intersection of product, growth, marketing, and ad sales, analyzing the entire consumer lifecycle—from acquisition and retention to engagement and winback—and enabling the sales team to better understand audiences, value propositions, and advertiser performance. It is a business intelligence and lifecycle analytics role that connects how we acquire, engage, and retain users with how those audiences drive value for advertisers. If you're ready to contribute to the AJC’s transformation, we invite you to apply. Responsibilities Lifecycle & Subscriber Analytics
Analyze the full customer journey (hourglass model): acquisition, activation, engagement, retention, churn, and winback.
Develop lifecycle KPIs and dashboards reflecting funnel health and long-term subscriber value.
Partner with Growth Marketing and Product to measure campaign impact, feature adoption, and retention strategies.
Ad Sales & Audience Insights
Build dashboards and reporting for the Ad Sales team to highlight audience reach, engagement, and segment performance.
Develop insights that position AJC audiences for advertisers (demographics, behavior, geography, content affinity).
Partner with Sales leadership to design reporting that demonstrates advertiser ROI and campaign performance.
Business Intelligence & Data Modeling
Build Tableau dashboards that unify lifecycle, subscription, and audience/ad performance data.
Collaborate with Data Engineering to design and enhance dbt models powering BI reporting for subscription and advertising use cases.
Define governed metrics and "sources of truth" across revenue teams (subscriptions + ads).
Experimentation & Advanced Analysis
Support A/B testing and marketing experiments; analyze impacts on acquisition, engagement, and retention.
Conduct deep-dive analyses into churn drivers, ad campaign performance, and high-value audience behaviors.
Apply cohort, segmentation, and LTV analysis to guide growth strategies and advertiser positioning.
Cross-Functional Partnership & Storytelling
Act as the lead analytics partner for Growth Marketing, Product, and Ad Sales.
Deliver clear, visual narratives tying audience behaviors to subscriber and advertiser value.
Mentor analysts and evangelize BI and lifecycle best practices across the organization.
Qualifications Bachelor's Degree + 6 years related experience
6+ years in analytics, BI, lifecycle marketing, or advertising/media analytics
Proficiency in SQL (Snowflake preferred) and experience with dbt or modern ELT workflows
Strong Tableau (or BI equivalent) skills to design dashboards driving strategic and revenue conversations
Experience with product/lifecycle analytics tools (Amplitude, Mixpanel, GA4)
Knowledge of both subscription and advertising business models and how they intersect
Clear communication and data storytelling skills to influence decisions across editorial, product, growth, and sales
Willingness to live near Atlanta and commute to midtown office a minimum of 2 days a week
Bonus: Experience in news/media, consumer platforms, or ad tech
Compensation
Base salary range: $99,000.00 – $165,000.00 per year. The base salary may vary based on location and the candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation including an incentive program. Benefits
The Company offers flexible vacation with pay, seven paid holidays per year, and up to 160 hours of paid wellness annually. Additional paid time off includes bereavement, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
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Lead Analyst, Growth & Revenue Insights (AJC) At The Atlanta Journal-Constitution (AJC), our mission is to be the most essential and engaging source of news for the people of Atlanta, Georgia and the South. We are evolving from a legacy newspaper into a modern digital media company and are seeking a talented Lead Analyst to join our team. This role sits at the intersection of product, growth, marketing, and ad sales, analyzing the entire consumer lifecycle—from acquisition and retention to engagement and winback—and enabling the sales team to better understand audiences, value propositions, and advertiser performance. It is a business intelligence and lifecycle analytics role that connects how we acquire, engage, and retain users with how those audiences drive value for advertisers. If you're ready to contribute to the AJC’s transformation, we invite you to apply. Responsibilities Lifecycle & Subscriber Analytics
Analyze the full customer journey (hourglass model): acquisition, activation, engagement, retention, churn, and winback.
Develop lifecycle KPIs and dashboards reflecting funnel health and long-term subscriber value.
Partner with Growth Marketing and Product to measure campaign impact, feature adoption, and retention strategies.
Ad Sales & Audience Insights
Build dashboards and reporting for the Ad Sales team to highlight audience reach, engagement, and segment performance.
Develop insights that position AJC audiences for advertisers (demographics, behavior, geography, content affinity).
Partner with Sales leadership to design reporting that demonstrates advertiser ROI and campaign performance.
Business Intelligence & Data Modeling
Build Tableau dashboards that unify lifecycle, subscription, and audience/ad performance data.
Collaborate with Data Engineering to design and enhance dbt models powering BI reporting for subscription and advertising use cases.
Define governed metrics and "sources of truth" across revenue teams (subscriptions + ads).
Experimentation & Advanced Analysis
Support A/B testing and marketing experiments; analyze impacts on acquisition, engagement, and retention.
Conduct deep-dive analyses into churn drivers, ad campaign performance, and high-value audience behaviors.
Apply cohort, segmentation, and LTV analysis to guide growth strategies and advertiser positioning.
Cross-Functional Partnership & Storytelling
Act as the lead analytics partner for Growth Marketing, Product, and Ad Sales.
Deliver clear, visual narratives tying audience behaviors to subscriber and advertiser value.
Mentor analysts and evangelize BI and lifecycle best practices across the organization.
Qualifications Bachelor's Degree + 6 years related experience
6+ years in analytics, BI, lifecycle marketing, or advertising/media analytics
Proficiency in SQL (Snowflake preferred) and experience with dbt or modern ELT workflows
Strong Tableau (or BI equivalent) skills to design dashboards driving strategic and revenue conversations
Experience with product/lifecycle analytics tools (Amplitude, Mixpanel, GA4)
Knowledge of both subscription and advertising business models and how they intersect
Clear communication and data storytelling skills to influence decisions across editorial, product, growth, and sales
Willingness to live near Atlanta and commute to midtown office a minimum of 2 days a week
Bonus: Experience in news/media, consumer platforms, or ad tech
Compensation
Base salary range: $99,000.00 – $165,000.00 per year. The base salary may vary based on location and the candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation including an incentive program. Benefits
The Company offers flexible vacation with pay, seven paid holidays per year, and up to 160 hours of paid wellness annually. Additional paid time off includes bereavement, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
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