Aeg Worldwide Inc
Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern Cali
Aeg Worldwide Inc, Los Angeles, California, United States, 90079
Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California)
Overview Company information: For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. We host more than 160 million guests annually, promote more than 10,000 shows and present more than 22,000 events worldwide. We strive to be innovative, artistic, and community-focused, leveraging our venues, sports franchises, music brands, and sponsorship activations to create memorable moments. We aim to be diverse and inclusive and minimize our environmental impact. If you want to be challenged to up your game and make a difference, join us in giving the world reason to cheer!
The Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California) will lead the strategic planning and execution of multi-channel marketing campaigns focused on driving ticket sales across digital, social, print, radio, experiential and out-of-home. This position will manage a team of marketers and collaborate with booking, ticketing, partnerships and talent management teams.
What You Will Do
Develop and execute integrated marketing campaigns and budgets for concerts and tours within Southern California (San Diego, Los Angeles, Santa Barbara), ensuring alignment with ticket sales targets and brand positioning.
Design and oversee multi-channel marketing strategies that integrate digital advertising, social media, influencer partnerships, traditional media, and experiential marketing, adapting creative approaches to artist demographics and market segments.
Ensure consistent brand messaging across all touchpoints while directing content creation and managing ad spend across paid and organic media (social, SMS, email, influencer, OOH, digital, radio, TV).
Collaborate with venue marketers, artist teams, record labels, sponsorships, and creative/design teams to develop impactful assets and maintain cohesive messaging.
Cultivate and manage relationships with media partners, streaming platforms, radio stations, and digital influencers to maximize reach and optimize customer acquisition costs in the region.
Work with artist management, talent buyers, venues, agencies, media partners and internal departments; align efforts with sponsorship, PR and content teams for consistent messaging.
Present contextualized reporting and provide insights to drive actionable marketing decisions based on data.
Attend key concerts as marketing representative to support on-site activations, evaluate audience engagement, and foster industry relationships.
Track and optimize performance metrics (ROI, conversion rates, CPM, CTR) and adjust tactics to improve campaigns; monitor real-time campaign performance and ticket sales to meet goals.
Partner with analytics and ticketing teams to maximize ticket revenue during peak sales periods; analyze sales data and consumer behavior to optimize pricing, promotions, and audience targeting.
Present strategic insights and reports to senior leadership and partners.
Manage and mentor a multi-leveled integrated marketing team of directors, managers and coordinators; lead hiring, training and development; establish performance metrics and a collaborative, results-driven culture.
Establish performance KPIs and a culture of ownership, collaboration and creativity.
Education Qualifications
BA / BS Degree (4-year) in Marketing, Communications, or related field (MBA or equivalent experience is a plus).
Experience Qualifications
8-10 years of experience in live events or music marketing.
Skills And Abilities
Expert in digital media, CRM, social platforms, and paid media strategy.
Proven success leading large-scale, multi-channel campaigns that directly drive sales and audience growth.
Deep understanding of the Southern California music and events landscape.
Exceptional leadership, budget management, and cross-functional collaboration skills.
Creative brand builder experienced with developing and managing consumer brands.
Compensation and Benefits Salary range:
149,153 - $200,000;
Bonus:
If applicable under current plan.
Benefits: Full-time, comprehensive package including medical, dental, vision, paid holidays, vacation and sick time, life insurance, parental leave, 401(k) with employer match (3%), FSA/HSA options, and wellness offerings.
Additional: AEG reserves the right to modify job descriptions and duties as needed.
Seniority level: Director | Employment type: Full-time | Job function: Marketing and Sales | Industries: Business Consulting and Services
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Overview Company information: For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. We host more than 160 million guests annually, promote more than 10,000 shows and present more than 22,000 events worldwide. We strive to be innovative, artistic, and community-focused, leveraging our venues, sports franchises, music brands, and sponsorship activations to create memorable moments. We aim to be diverse and inclusive and minimize our environmental impact. If you want to be challenged to up your game and make a difference, join us in giving the world reason to cheer!
The Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California) will lead the strategic planning and execution of multi-channel marketing campaigns focused on driving ticket sales across digital, social, print, radio, experiential and out-of-home. This position will manage a team of marketers and collaborate with booking, ticketing, partnerships and talent management teams.
What You Will Do
Develop and execute integrated marketing campaigns and budgets for concerts and tours within Southern California (San Diego, Los Angeles, Santa Barbara), ensuring alignment with ticket sales targets and brand positioning.
Design and oversee multi-channel marketing strategies that integrate digital advertising, social media, influencer partnerships, traditional media, and experiential marketing, adapting creative approaches to artist demographics and market segments.
Ensure consistent brand messaging across all touchpoints while directing content creation and managing ad spend across paid and organic media (social, SMS, email, influencer, OOH, digital, radio, TV).
Collaborate with venue marketers, artist teams, record labels, sponsorships, and creative/design teams to develop impactful assets and maintain cohesive messaging.
Cultivate and manage relationships with media partners, streaming platforms, radio stations, and digital influencers to maximize reach and optimize customer acquisition costs in the region.
Work with artist management, talent buyers, venues, agencies, media partners and internal departments; align efforts with sponsorship, PR and content teams for consistent messaging.
Present contextualized reporting and provide insights to drive actionable marketing decisions based on data.
Attend key concerts as marketing representative to support on-site activations, evaluate audience engagement, and foster industry relationships.
Track and optimize performance metrics (ROI, conversion rates, CPM, CTR) and adjust tactics to improve campaigns; monitor real-time campaign performance and ticket sales to meet goals.
Partner with analytics and ticketing teams to maximize ticket revenue during peak sales periods; analyze sales data and consumer behavior to optimize pricing, promotions, and audience targeting.
Present strategic insights and reports to senior leadership and partners.
Manage and mentor a multi-leveled integrated marketing team of directors, managers and coordinators; lead hiring, training and development; establish performance metrics and a collaborative, results-driven culture.
Establish performance KPIs and a culture of ownership, collaboration and creativity.
Education Qualifications
BA / BS Degree (4-year) in Marketing, Communications, or related field (MBA or equivalent experience is a plus).
Experience Qualifications
8-10 years of experience in live events or music marketing.
Skills And Abilities
Expert in digital media, CRM, social platforms, and paid media strategy.
Proven success leading large-scale, multi-channel campaigns that directly drive sales and audience growth.
Deep understanding of the Southern California music and events landscape.
Exceptional leadership, budget management, and cross-functional collaboration skills.
Creative brand builder experienced with developing and managing consumer brands.
Compensation and Benefits Salary range:
149,153 - $200,000;
Bonus:
If applicable under current plan.
Benefits: Full-time, comprehensive package including medical, dental, vision, paid holidays, vacation and sick time, life insurance, parental leave, 401(k) with employer match (3%), FSA/HSA options, and wellness offerings.
Additional: AEG reserves the right to modify job descriptions and duties as needed.
Seniority level: Director | Employment type: Full-time | Job function: Marketing and Sales | Industries: Business Consulting and Services
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