Nestlé Nespresso SA
Overview
At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!
Position summary The Senior Product Marketing Manager (Coffee) builds and manages the Nespresso USA coffee portfolio that maximizes brand equity, drives business growth, and enhances the customer experience. Key responsibilities include the development and execution of communication and go-to-market plans for coffee, overseeing strategic pricing and channel strategies, and driving innovation across the Nespresso Original and Vertuo systems in the US Market. The Senior Product Marketing Manager collaborates closely with Nespresso HQ on new product development and product campaigns to amplify the coffee portfolio. This is a People Leader role that manages a team of three who will support the evolving needs of the business. This is a hybrid-based opportunity, working 2 days a week onsite (Manhattan Herald Square) and the rest remotely.
Responsibilities
Innovation and Product Roadmap: Collaborate with the US and HQ coffee teams to develop the US coffee innovation roadmap by identifying growth opportunities, proposing consumer-centric concepts to address spaces, and validating concepts through research.
Develop the 3-year innovation pipeline, including new concept creation and coffee portfolio animation through consumer and shopper communications.
Conduct market research and analyze consumer insights to understand consumer behavior, market trends, and the competitive landscape to identify growth opportunities and inform portfolio decisions.
Business Planning and Execution: Develop and execute go-to-market strategies for new coffee launches, ensuring alignment across marketing, sales, and supply chain functions.
Manage the development and execution of a strong cross-functional product plan contributing to the long-term market business strategy; accountable for portfolio performance.
Ensure alignment across all channels (Retail, Customer Contact Center, and Ecommerce) for product launches, pricing, and positioning.
Represent the coffee team in monthly and annual business planning meetings.
Monitor and analyze performance metrics to assess the effectiveness of branding efforts and drive data-driven improvements.
Coffee Portfolio Management: Oversee the management of the US coffee product portfolio, including product lifecycle management from ideation to discontinuation.
Liaise with global headquarters to share insights and best practices, ensuring local strategies align with global brand initiatives.
Build and maintain relationships with external partners to enhance marketing efforts.
Develop and maintain a consumer segmentation strategy for the portfolio.
Budget Management: Manage an annual budget for coffee launches and local research, and monitor schedules and costs.
Requirements
Bachelor’s degree required; Master’s degree preferred.
7+ years of professional work experience in Marketing or Product Marketing, preferably within the CPG industry.
2-3+ years of People Leadership experience, including hiring, training, coaching and developing a high performing team.
Demonstrated fluency in MS Office (Word/Excel/Outlook/PowerPoint).
Understanding of key drivers of brand/product P&L and how to execute them.
Solid experience in new product/brand launches or renovations.
Strong understanding of market research and insight and ability to leverage into brand development and activation strategies.
Excellent communication (oral and written), organizational and stakeholder management skills, including cross-functional relationships.
Strong category knowledge or experience across multiple categories for flexibility and fast adaptation.
Excellent presentation skills with the ability to articulate key data and make data-driven recommendations.
Ability to work under pressure to meet tight deadlines with minimal supervision.
Agile mindset with strong active listening and project management skills.
Willingness to travel up to 10% based on business needs.
Compensation and benefits The approximate pay range for this position is $180,000 to $200,000. This range is a good faith estimate for the position at the time of posting. Final compensation may vary based on knowledge, skills, abilities, and geographic location.
Nestle offers performance-based incentives and a competitive total rewards package, including a 401k with company match, healthcare coverage, and other benefits. Incentives and benefits may vary by position. Learn more at: About Us | Nestlé Careers (nestlejobs.com).
Compliance and equality Nestlé Nespresso USA is an equal employment opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. If you require accommodations in the recruitment process, please contact accommodations@nestle.com or dial 711 and provide the operator with the number 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice at https://www.nestlejobs.com/privacy.
Requisition details Requisition ID: 370231
It is our business imperative to remain a very inclusive workplace. Nestlé Nespresso USA welcomes veterans and individuals with disabilities and is committed to an inclusive work environment.
#Nespresso#Salaried
#J-18808-Ljbffr
Position summary The Senior Product Marketing Manager (Coffee) builds and manages the Nespresso USA coffee portfolio that maximizes brand equity, drives business growth, and enhances the customer experience. Key responsibilities include the development and execution of communication and go-to-market plans for coffee, overseeing strategic pricing and channel strategies, and driving innovation across the Nespresso Original and Vertuo systems in the US Market. The Senior Product Marketing Manager collaborates closely with Nespresso HQ on new product development and product campaigns to amplify the coffee portfolio. This is a People Leader role that manages a team of three who will support the evolving needs of the business. This is a hybrid-based opportunity, working 2 days a week onsite (Manhattan Herald Square) and the rest remotely.
Responsibilities
Innovation and Product Roadmap: Collaborate with the US and HQ coffee teams to develop the US coffee innovation roadmap by identifying growth opportunities, proposing consumer-centric concepts to address spaces, and validating concepts through research.
Develop the 3-year innovation pipeline, including new concept creation and coffee portfolio animation through consumer and shopper communications.
Conduct market research and analyze consumer insights to understand consumer behavior, market trends, and the competitive landscape to identify growth opportunities and inform portfolio decisions.
Business Planning and Execution: Develop and execute go-to-market strategies for new coffee launches, ensuring alignment across marketing, sales, and supply chain functions.
Manage the development and execution of a strong cross-functional product plan contributing to the long-term market business strategy; accountable for portfolio performance.
Ensure alignment across all channels (Retail, Customer Contact Center, and Ecommerce) for product launches, pricing, and positioning.
Represent the coffee team in monthly and annual business planning meetings.
Monitor and analyze performance metrics to assess the effectiveness of branding efforts and drive data-driven improvements.
Coffee Portfolio Management: Oversee the management of the US coffee product portfolio, including product lifecycle management from ideation to discontinuation.
Liaise with global headquarters to share insights and best practices, ensuring local strategies align with global brand initiatives.
Build and maintain relationships with external partners to enhance marketing efforts.
Develop and maintain a consumer segmentation strategy for the portfolio.
Budget Management: Manage an annual budget for coffee launches and local research, and monitor schedules and costs.
Requirements
Bachelor’s degree required; Master’s degree preferred.
7+ years of professional work experience in Marketing or Product Marketing, preferably within the CPG industry.
2-3+ years of People Leadership experience, including hiring, training, coaching and developing a high performing team.
Demonstrated fluency in MS Office (Word/Excel/Outlook/PowerPoint).
Understanding of key drivers of brand/product P&L and how to execute them.
Solid experience in new product/brand launches or renovations.
Strong understanding of market research and insight and ability to leverage into brand development and activation strategies.
Excellent communication (oral and written), organizational and stakeholder management skills, including cross-functional relationships.
Strong category knowledge or experience across multiple categories for flexibility and fast adaptation.
Excellent presentation skills with the ability to articulate key data and make data-driven recommendations.
Ability to work under pressure to meet tight deadlines with minimal supervision.
Agile mindset with strong active listening and project management skills.
Willingness to travel up to 10% based on business needs.
Compensation and benefits The approximate pay range for this position is $180,000 to $200,000. This range is a good faith estimate for the position at the time of posting. Final compensation may vary based on knowledge, skills, abilities, and geographic location.
Nestle offers performance-based incentives and a competitive total rewards package, including a 401k with company match, healthcare coverage, and other benefits. Incentives and benefits may vary by position. Learn more at: About Us | Nestlé Careers (nestlejobs.com).
Compliance and equality Nestlé Nespresso USA is an equal employment opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. If you require accommodations in the recruitment process, please contact accommodations@nestle.com or dial 711 and provide the operator with the number 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice at https://www.nestlejobs.com/privacy.
Requisition details Requisition ID: 370231
It is our business imperative to remain a very inclusive workplace. Nestlé Nespresso USA welcomes veterans and individuals with disabilities and is committed to an inclusive work environment.
#Nespresso#Salaried
#J-18808-Ljbffr