Vertex Pharmaceuticals
Senior Director, Digital Customer Engagement & Analytics
Vertex Pharmaceuticals, Boston, Massachusetts, us, 02298
Senior Director, Digital Customer Engagement & Analytics
Overview Vertex is seeking an experienced commercial leader to lead North America’s Digital Engagement & Analytics team. The Senior Director, Digital Engagement & Analytics will partner with Business Unit leaders and cross-functional stakeholders to implement frictionless and outstanding customer experiences via websites, email, and other digital channels reaching healthcare professionals (HCPs) and patients. This role reports to the Executive Director, North America Commercial Operations & Insight Analytics.
Responsibilities
Establish the North America commercial digital strategy to complement Business Unit customer-facing strategies. Collaborates with department peers (Engagement Leads), Business Unit (Heads of Marketing & Sales) and cross-functional stakeholders to translate HCP and patient strategies to drive brand utilization and other brand objectives.
Identify key digital capabilities gaps to yield more efficient content development and delivery, addressing and anticipating customer needs. Develop a long-range capabilities roadmap to meet emerging business objectives.
Lead a team of digital operators and vendor partners to deliver non-personal promotion tactics efficiently and under budget.
Lead a team of digital analysts and vendor partners to provide strategic recommendations, establish KPIs, and conduct tactical performance analysis on non-personal promotional tactics.
Lead the development and evolution of a digital operating model to ensure efficient operations across multiple internal and external stakeholders (content transformation, campaign operations across web and email, and a business roadmap for evolving digital engagement capabilities).
Identify and evaluate digital health opportunities to support business objectives. Provide thought leadership and best-practice advocacy to North America Commercial colleagues.
Execute business plans for specifically assigned projects.
Knowledge And Skills
Progressive leadership experience driving change in a matrix organization.
Excellence in developing commercial digital strategy and tactical implementation, project planning, technology implementation, and communication.
Experience in HCP and patient marketing within a life sciences organization.
Ability to develop solutions to complex problems with creativity and innovation.
Experience applying artificial intelligence to advance business objectives.
Proven ability to meet deadlines on multiple projects.
Strong understanding of legal and regulatory environments.
Effective verbal and written communication skills; ability to negotiate with internal/external stakeholders at high levels.
Ability to navigate a fast-paced environment.
Ability to lead a highly innovative team focused on transforming lives of people with serious diseases, their families and society.
Education And Experience
Bachelor's degree in marketing, business or science discipline
MBA preferred
Requires 12 years of experience in pharmaceutical or biotechnology, leading omnichannel/digital programs, and 5 years of supervisory/management experience, or equivalent combination of education and experience
Pay Range $225,600 - $338,400
Disclosure Statement The range provided is a reasonable base salary estimate at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may be eligible for overtime pay where required by law. Actual base salary will be based on skills, competencies, experience and other factors permitted by law. Vertex also offers total rewards including medical, dental, vision, paid time off, educational assistance, commuter subsidy, 401(k) and more.
Flex Designation Remote-Eligible
Flex Eligibility Status In this Remote-Eligible role, you can choose among:
Remote: work remotely five days per week with occasional on-site visits
Hybrid: work remotely up to two days per week
On-Site: work five days per week on-site with ad hoc flexibility
Note: Flex status is subject to Vertex’s Flex @ Vertex policy and may be changed.
Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is an equal opportunity employer and prohibits discrimination based on race, color, sex, gender identity or expression, age, religion, national origin, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected by law. Vertex is an E-Verify Employer in the United States. The company provides reasonable accommodations for qualified individuals with known disabilities as required by law.
If an applicant requires an accommodation in the hiring process or to perform the essential functions of the position, please contact the recruiter, hiring manager, or Talent Acquisition at ApplicationAssistance@vrtx.com
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Overview Vertex is seeking an experienced commercial leader to lead North America’s Digital Engagement & Analytics team. The Senior Director, Digital Engagement & Analytics will partner with Business Unit leaders and cross-functional stakeholders to implement frictionless and outstanding customer experiences via websites, email, and other digital channels reaching healthcare professionals (HCPs) and patients. This role reports to the Executive Director, North America Commercial Operations & Insight Analytics.
Responsibilities
Establish the North America commercial digital strategy to complement Business Unit customer-facing strategies. Collaborates with department peers (Engagement Leads), Business Unit (Heads of Marketing & Sales) and cross-functional stakeholders to translate HCP and patient strategies to drive brand utilization and other brand objectives.
Identify key digital capabilities gaps to yield more efficient content development and delivery, addressing and anticipating customer needs. Develop a long-range capabilities roadmap to meet emerging business objectives.
Lead a team of digital operators and vendor partners to deliver non-personal promotion tactics efficiently and under budget.
Lead a team of digital analysts and vendor partners to provide strategic recommendations, establish KPIs, and conduct tactical performance analysis on non-personal promotional tactics.
Lead the development and evolution of a digital operating model to ensure efficient operations across multiple internal and external stakeholders (content transformation, campaign operations across web and email, and a business roadmap for evolving digital engagement capabilities).
Identify and evaluate digital health opportunities to support business objectives. Provide thought leadership and best-practice advocacy to North America Commercial colleagues.
Execute business plans for specifically assigned projects.
Knowledge And Skills
Progressive leadership experience driving change in a matrix organization.
Excellence in developing commercial digital strategy and tactical implementation, project planning, technology implementation, and communication.
Experience in HCP and patient marketing within a life sciences organization.
Ability to develop solutions to complex problems with creativity and innovation.
Experience applying artificial intelligence to advance business objectives.
Proven ability to meet deadlines on multiple projects.
Strong understanding of legal and regulatory environments.
Effective verbal and written communication skills; ability to negotiate with internal/external stakeholders at high levels.
Ability to navigate a fast-paced environment.
Ability to lead a highly innovative team focused on transforming lives of people with serious diseases, their families and society.
Education And Experience
Bachelor's degree in marketing, business or science discipline
MBA preferred
Requires 12 years of experience in pharmaceutical or biotechnology, leading omnichannel/digital programs, and 5 years of supervisory/management experience, or equivalent combination of education and experience
Pay Range $225,600 - $338,400
Disclosure Statement The range provided is a reasonable base salary estimate at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may be eligible for overtime pay where required by law. Actual base salary will be based on skills, competencies, experience and other factors permitted by law. Vertex also offers total rewards including medical, dental, vision, paid time off, educational assistance, commuter subsidy, 401(k) and more.
Flex Designation Remote-Eligible
Flex Eligibility Status In this Remote-Eligible role, you can choose among:
Remote: work remotely five days per week with occasional on-site visits
Hybrid: work remotely up to two days per week
On-Site: work five days per week on-site with ad hoc flexibility
Note: Flex status is subject to Vertex’s Flex @ Vertex policy and may be changed.
Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is an equal opportunity employer and prohibits discrimination based on race, color, sex, gender identity or expression, age, religion, national origin, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected by law. Vertex is an E-Verify Employer in the United States. The company provides reasonable accommodations for qualified individuals with known disabilities as required by law.
If an applicant requires an accommodation in the hiring process or to perform the essential functions of the position, please contact the recruiter, hiring manager, or Talent Acquisition at ApplicationAssistance@vrtx.com
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