Effie Worldwide, Inc.
Overview
Senior Director, Marketing. Reporting to the Senior Vice President, Membership, Marketing & Sales, that nation’s leading advocacy organization seeks a strong leader to manage teams to drive the strategic vision and execution of integrated marketing initiatives to enhance the American Academy of Pediatrics (AAP) brand presence, member and customer engagement, and overall revenue growth; champion digital transformation and marketing innovation through data-driven strategies, experimentation, and cross-functional collaboration; and partner closely with the public affairs, publishing, education, and global health teams to raise awareness of key AAP products, programs, services, and solutions to bring the AAP mission to life.
Responsibilities
Manage teams to drive the strategic vision and execution of integrated marketing initiatives to enhance the AAP brand presence, member and customer engagement, and overall revenue growth.
Champion digital transformation and marketing innovation through data-driven strategies, experimentation, and cross-functional collaboration.
Partner with the public affairs, publishing, education, and global health teams to raise awareness of key AAP products, programs, services, and solutions to bring the AAP mission to life.
Qualifications
Bachelor’s degree in marketing, communications, or related discipline required. MBA or related master’s degree preferred.
At least 7 years’ related and progressive experience leading and managing marketing and/or brand communications, including developing and executing high-impact, multi-channel marketing strategies with culturally resonant campaigns; analyzing data and market trends to inform strategic decisions; building brand presence in a competitive landscape; representing brands at events and conferences; and optimizing technology to enhance visibility and engagement.
Experience supervising staff and leading cross-functional teams required.
Experience in the medical or healthcare association sector is highly desirable.
Must be a proactive and strategic communicator with expertise in storytelling and developing compelling narratives and creative ideations, as well as an exceptional leader of creative professionals able to foster a collaborative and innovative work environment.
Excellent team management, interpersonal, critical thinking, decision making, negotiation, budgeting and forecasting, and presentation skills required.
Strong technical acumen with proficiency in MS Office, deep knowledge of digital marketing strategies and tools (e.g., CRM systems and analytics platforms), and the ability to learn and apply new technologies to advance work initiatives; familiarity with document collaboration sites (e.g., SharePoint) and virtual meeting platforms (e.g., WebEx, Teams) preferred.
Must be able to manage multiple and competing priorities within established deadlines, lead cross-functional teams, take initiative, collaborate effectively with various internal and external constituents, and maintain a positive and cooperative team-oriented work environment with a commitment to fostering a culture where everyone feels valued and respected.
Some travel and evening/weekend work required, along with the need for flexibility in arranging work schedule to accommodate physicians’ availability.
Compensation, Benefits & Additional Information The AAP offers an excellent work environment, competitive salary, and a comprehensive benefits package. A reasonable estimate of the current base pay range for this position is $149,038.48 - $157,318.46. Compensation decisions take into account a wide range of factors. We offer a comprehensive benefits package including healthcare and retirement savings plans. For full benefits details, see: https://downloads.aap.org/DOHRAS/BenefitsAtAAP.pdf.
Reasonable Accommodation: Individuals with a disability in need of reasonable accommodation regarding the job application process may call 630-626-6297. Please note, only those inquiries concerning a request for reasonable accommodation will receive a response.
Hybrid work environment of 40% of work time in the Itasca, IL office per month.
Reasonable, inclusive, and collaborative workplace culture; Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans.
To learn more about the organization, see the full job description, and apply for the position, please visit https://www.aap.org/employment.
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Senior Director, Marketing. Reporting to the Senior Vice President, Membership, Marketing & Sales, that nation’s leading advocacy organization seeks a strong leader to manage teams to drive the strategic vision and execution of integrated marketing initiatives to enhance the American Academy of Pediatrics (AAP) brand presence, member and customer engagement, and overall revenue growth; champion digital transformation and marketing innovation through data-driven strategies, experimentation, and cross-functional collaboration; and partner closely with the public affairs, publishing, education, and global health teams to raise awareness of key AAP products, programs, services, and solutions to bring the AAP mission to life.
Responsibilities
Manage teams to drive the strategic vision and execution of integrated marketing initiatives to enhance the AAP brand presence, member and customer engagement, and overall revenue growth.
Champion digital transformation and marketing innovation through data-driven strategies, experimentation, and cross-functional collaboration.
Partner with the public affairs, publishing, education, and global health teams to raise awareness of key AAP products, programs, services, and solutions to bring the AAP mission to life.
Qualifications
Bachelor’s degree in marketing, communications, or related discipline required. MBA or related master’s degree preferred.
At least 7 years’ related and progressive experience leading and managing marketing and/or brand communications, including developing and executing high-impact, multi-channel marketing strategies with culturally resonant campaigns; analyzing data and market trends to inform strategic decisions; building brand presence in a competitive landscape; representing brands at events and conferences; and optimizing technology to enhance visibility and engagement.
Experience supervising staff and leading cross-functional teams required.
Experience in the medical or healthcare association sector is highly desirable.
Must be a proactive and strategic communicator with expertise in storytelling and developing compelling narratives and creative ideations, as well as an exceptional leader of creative professionals able to foster a collaborative and innovative work environment.
Excellent team management, interpersonal, critical thinking, decision making, negotiation, budgeting and forecasting, and presentation skills required.
Strong technical acumen with proficiency in MS Office, deep knowledge of digital marketing strategies and tools (e.g., CRM systems and analytics platforms), and the ability to learn and apply new technologies to advance work initiatives; familiarity with document collaboration sites (e.g., SharePoint) and virtual meeting platforms (e.g., WebEx, Teams) preferred.
Must be able to manage multiple and competing priorities within established deadlines, lead cross-functional teams, take initiative, collaborate effectively with various internal and external constituents, and maintain a positive and cooperative team-oriented work environment with a commitment to fostering a culture where everyone feels valued and respected.
Some travel and evening/weekend work required, along with the need for flexibility in arranging work schedule to accommodate physicians’ availability.
Compensation, Benefits & Additional Information The AAP offers an excellent work environment, competitive salary, and a comprehensive benefits package. A reasonable estimate of the current base pay range for this position is $149,038.48 - $157,318.46. Compensation decisions take into account a wide range of factors. We offer a comprehensive benefits package including healthcare and retirement savings plans. For full benefits details, see: https://downloads.aap.org/DOHRAS/BenefitsAtAAP.pdf.
Reasonable Accommodation: Individuals with a disability in need of reasonable accommodation regarding the job application process may call 630-626-6297. Please note, only those inquiries concerning a request for reasonable accommodation will receive a response.
Hybrid work environment of 40% of work time in the Itasca, IL office per month.
Reasonable, inclusive, and collaborative workplace culture; Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans.
To learn more about the organization, see the full job description, and apply for the position, please visit https://www.aap.org/employment.
#J-18808-Ljbffr