Pws
Overview
Senior Director, Marketing. Reporting to the Senior Vice President, Membership, Marketing & Sales, that nation’s leading advocacy organization seeks a strong leader to manage teams to drive the strategic vision and execution of integrated marketing initiatives to enhance the AAP brand presence, member and customer engagement, and overall revenue growth; champion digital transformation and marketing innovation through data-driven strategies, experimentation, and cross-functional collaboration; and partner closely with the public affairs, publishing, education, and global health teams to raise awareness of key AAP products, programs, services, and solutions to bring the AAP mission to life. Responsibilities
Manage teams to drive the strategic vision and execution of integrated marketing initiatives to enhance the AAP brand presence, member and customer engagement, and revenue growth. Champion digital transformation and marketing innovation through data-driven strategies, experimentation, and cross-functional collaboration. Partner with the public affairs, publishing, education, and global health teams to raise awareness of AAP products, programs, services, and solutions. Qualifications
Bachelor’s degree in marketing, communications, or related discipline required. MBA or related master’s degree preferred. At least 7 years’ related and progressive experience leading and managing marketing and/or brand communications, including developing and executing high-impact, multi-channel marketing strategies with culturally resonant campaigns; analyzing data and market trends to inform strategic decisions; building brand presence in a competitive landscape; representing brands at events and conferences; and optimizing technology to enhance visibility and engagement. Experience supervising staff and leading cross-functional teams required. Experience in the medical or healthcare association sector is highly desirable. Proactive and strategic communicator with expertise in storytelling and developing compelling narratives and creative ideations; capable leader of creative professionals who fosters a collaborative and innovative work environment. Excellent team management, interpersonal, critical thinking, decision making, negotiation, budgeting and forecasting, and presentation skills. Strong technical acumen with proficiency in MS Office, deep knowledge of digital marketing strategies and tools (e.g., CRM systems and analytics platforms), and ability to learn/apply new technologies; familiarity with document collaboration sites (e.g., SharePoint) and virtual meeting platforms (e.g., WebEx, Teams) preferred. Ability to manage multiple and competing priorities within established deadlines; lead cross-functional teams; collaborate effectively with internal and external constituents; maintain a positive, cooperative, and inclusive team environment. Some travel and evening/weekend work required, with flexibility in arranging work schedule to accommodate physicians’ availability. Other information
To learn more about the organization, see the full job description, and apply for the position, please visit https://www.aap.org/employment. Why work for the AAP?
Flexible hours and a focus on work/life balance. State-of-the-art building with standing desks, treadmill desks, cycle desks, on-site fitness center, and on-site exercise classes. On-site cafeteria with subsidized food costs. Strong focus on mental health and wellness. Tuition reimbursement. Competitive PTO and sick leave. Excellent parental benefits, including adoption assistance. A full list of benefits can be found here. Hybrid work environment of 40% in the Itasca, IL office per month. The AAP offers an excellent work environment, competitive salary, and a comprehensive benefits package. As a reaffirmation to our employee-focused culture, since 2005 the AAP has been named one of the 101 Best and Brightest Companies to Work for in the Chicagoland area. We are an Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans that values diversity. Reasonable Accommodation: Individuals with a disability in need of reasonable accommodation regarding the job application process may call 630-626-6297. Only inquiries concerning a request for reasonable accommodation will receive a response. Salary and benefits: A reasonable base pay range is provided; compensation decisions consider experience, skills, certifications, location, business needs, and policies. We offer healthcare and retirement plans; see Benefits at aap.org for details. Some sections of the original description were condensed and reformatted to improve readability while preserving all substantive information.
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Senior Director, Marketing. Reporting to the Senior Vice President, Membership, Marketing & Sales, that nation’s leading advocacy organization seeks a strong leader to manage teams to drive the strategic vision and execution of integrated marketing initiatives to enhance the AAP brand presence, member and customer engagement, and overall revenue growth; champion digital transformation and marketing innovation through data-driven strategies, experimentation, and cross-functional collaboration; and partner closely with the public affairs, publishing, education, and global health teams to raise awareness of key AAP products, programs, services, and solutions to bring the AAP mission to life. Responsibilities
Manage teams to drive the strategic vision and execution of integrated marketing initiatives to enhance the AAP brand presence, member and customer engagement, and revenue growth. Champion digital transformation and marketing innovation through data-driven strategies, experimentation, and cross-functional collaboration. Partner with the public affairs, publishing, education, and global health teams to raise awareness of AAP products, programs, services, and solutions. Qualifications
Bachelor’s degree in marketing, communications, or related discipline required. MBA or related master’s degree preferred. At least 7 years’ related and progressive experience leading and managing marketing and/or brand communications, including developing and executing high-impact, multi-channel marketing strategies with culturally resonant campaigns; analyzing data and market trends to inform strategic decisions; building brand presence in a competitive landscape; representing brands at events and conferences; and optimizing technology to enhance visibility and engagement. Experience supervising staff and leading cross-functional teams required. Experience in the medical or healthcare association sector is highly desirable. Proactive and strategic communicator with expertise in storytelling and developing compelling narratives and creative ideations; capable leader of creative professionals who fosters a collaborative and innovative work environment. Excellent team management, interpersonal, critical thinking, decision making, negotiation, budgeting and forecasting, and presentation skills. Strong technical acumen with proficiency in MS Office, deep knowledge of digital marketing strategies and tools (e.g., CRM systems and analytics platforms), and ability to learn/apply new technologies; familiarity with document collaboration sites (e.g., SharePoint) and virtual meeting platforms (e.g., WebEx, Teams) preferred. Ability to manage multiple and competing priorities within established deadlines; lead cross-functional teams; collaborate effectively with internal and external constituents; maintain a positive, cooperative, and inclusive team environment. Some travel and evening/weekend work required, with flexibility in arranging work schedule to accommodate physicians’ availability. Other information
To learn more about the organization, see the full job description, and apply for the position, please visit https://www.aap.org/employment. Why work for the AAP?
Flexible hours and a focus on work/life balance. State-of-the-art building with standing desks, treadmill desks, cycle desks, on-site fitness center, and on-site exercise classes. On-site cafeteria with subsidized food costs. Strong focus on mental health and wellness. Tuition reimbursement. Competitive PTO and sick leave. Excellent parental benefits, including adoption assistance. A full list of benefits can be found here. Hybrid work environment of 40% in the Itasca, IL office per month. The AAP offers an excellent work environment, competitive salary, and a comprehensive benefits package. As a reaffirmation to our employee-focused culture, since 2005 the AAP has been named one of the 101 Best and Brightest Companies to Work for in the Chicagoland area. We are an Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans that values diversity. Reasonable Accommodation: Individuals with a disability in need of reasonable accommodation regarding the job application process may call 630-626-6297. Only inquiries concerning a request for reasonable accommodation will receive a response. Salary and benefits: A reasonable base pay range is provided; compensation decisions consider experience, skills, certifications, location, business needs, and policies. We offer healthcare and retirement plans; see Benefits at aap.org for details. Some sections of the original description were condensed and reformatted to improve readability while preserving all substantive information.
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