Head of Growth

Head of Growth We are a fast-growing consumer brand disrupting the beauty industry. With a strong direct-to-consumer foundation and rapidly expanding retail presence, we are redefining what it means to deliver high-quality, innovative products to today’s consumer. Our growth has been fueled by an authentic community, high-performing products, and a relentless focus on creating exceptional customer experiences. We’re now seeking a Head of Growth to lead our next stage of omni-channel expansion—accelerating customer acquisition, retention, and lifetime value across ecommerce, retail, and new distribution channels. The Opportunity This is a new leadership role reporting directly to the CEO, with close collaboration across Marketing, Creative, and Operations. You will own and optimize the full customer funnel—from awareness to retention—through a data-driven growth strategy. A strong background in paid marketing, ecommerce/DTC, and retail expansion within consumer brands is essential. You’ll determine when to build in-house capabilities vs. leverage agencies, while scaling acquisition and deepening customer loyalty. What You’ll Do Lead and scale paid marketing channels (social, search, programmatic), with daily CAC tracking and optimization. Drive ecommerce growth through conversion optimization, promotions, and LTV strategies. Partner cross-functionally with Brand, Product Development, and Creative to launch integrated campaigns. Build customer acquisition and retention strategies across the funnel, grounded in consumer insights and analytics. Expand and optimize omni-channel growth strategies, including retail partnerships. Track, analyze, and report on campaign performance, turning insights into actionable strategies. Build and lead a high-performing growth team while fostering a culture of experimentation and scale. What We’re Looking For 10+ years of growth, performance marketing, and ecommerce/DTC experience (consumer/CPG strongly preferred). Proven track record of scaling customer acquisition and retention through paid channels. Strong knowledge of both DTC and retail growth strategies. Ability to manage significant budgets, analyze ROI, and optimize campaigns. Experience building and leading high-performing growth teams. Strategic thinker who is also comfortable rolling up sleeves to execute. Excellent collaboration and communication skills; thrives in fast-paced, high-growth environments.

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