W. W. Grainger
Overview
In this role, you will be responsible for managing a high-volume, robust Paid Search program, generating both customer and prospect revenue growth within spend and revenue targets. You will also lead campaign management and performance analysis efforts to maximize paid search incremental revenue growth. You will report to the Paid Search Channel Lead. This is a hybrid position and is onsite in Lake Forest or Chicago 3 days a week. You will
Product Feed Management and Connectivity with Broader Grainger Technology Team Daily Health Checks and Issue Resolution Identify Further Feed Optimizations Opportunities Paid Search Campaign Management (Performance Analysis, Program Health Checks and Optimization Efforts) Project Manage Rapid Testing Initiatives in Support of Incremental ROAS Goals Prepare and present performance reviews and opportunity area discussions with marketing leadership Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues and stay informed of new capabilities for program optimization Grow and optimize keyword portfolio through rapid testing: Data analysis, Bid strategy, Audience / Product, Ad Copy, Landing page, etc. Automate processes, reporting and alerts Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, make budget recommendations and execute ROI deliverables You have
3+ years experience managing large scale Paid Search program for well-established online retailer. Strong foundation and experience in utilizing product information in current position will be considered instead. Strong understanding of Paid Search channel and best practices (Campaign Structure, Geo/Rapid Testing, Bid Strategy Management) Experience with product listing ads (PLA) and product feed optimization preferred Proficient in Quantitative Analysis / Analytical thinking with proven ability to translate analysis into actionable and valuable insights and recommendations Ability to navigate and generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and Power BI Proven ability to build and influence cross-functional external and internal partnerships Experience collaborating with organic/SEO teams and Testing & Analytics Teams preferred Proficiency in Microsoft Office Tools (Excel, PowerPoint, Word, Outlook, Teams) and SQL Experience Leveraging Product Information Segmentation or Categorization of Products We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace. We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.
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In this role, you will be responsible for managing a high-volume, robust Paid Search program, generating both customer and prospect revenue growth within spend and revenue targets. You will also lead campaign management and performance analysis efforts to maximize paid search incremental revenue growth. You will report to the Paid Search Channel Lead. This is a hybrid position and is onsite in Lake Forest or Chicago 3 days a week. You will
Product Feed Management and Connectivity with Broader Grainger Technology Team Daily Health Checks and Issue Resolution Identify Further Feed Optimizations Opportunities Paid Search Campaign Management (Performance Analysis, Program Health Checks and Optimization Efforts) Project Manage Rapid Testing Initiatives in Support of Incremental ROAS Goals Prepare and present performance reviews and opportunity area discussions with marketing leadership Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues and stay informed of new capabilities for program optimization Grow and optimize keyword portfolio through rapid testing: Data analysis, Bid strategy, Audience / Product, Ad Copy, Landing page, etc. Automate processes, reporting and alerts Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, make budget recommendations and execute ROI deliverables You have
3+ years experience managing large scale Paid Search program for well-established online retailer. Strong foundation and experience in utilizing product information in current position will be considered instead. Strong understanding of Paid Search channel and best practices (Campaign Structure, Geo/Rapid Testing, Bid Strategy Management) Experience with product listing ads (PLA) and product feed optimization preferred Proficient in Quantitative Analysis / Analytical thinking with proven ability to translate analysis into actionable and valuable insights and recommendations Ability to navigate and generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and Power BI Proven ability to build and influence cross-functional external and internal partnerships Experience collaborating with organic/SEO teams and Testing & Analytics Teams preferred Proficiency in Microsoft Office Tools (Excel, PowerPoint, Word, Outlook, Teams) and SQL Experience Leveraging Product Information Segmentation or Categorization of Products We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace. We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.
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