TikTok
Global Product Solutions and Operations Manager, Search Ads Agency & API
TikTok, San Francisco, California, United States, 94199
Global Product Solutions and Operations Manager, Search Ads Agency & API
Responsibilities
Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent agency partners across all regions internally with PM and Engineering teams, and define the go-to-market and product growth strategy for TikTok's ever-evolving Search Ads product.
Partner closely with regional counterparts, sales teams, and other key stakeholders to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
Demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
Set and own the product growth targets for agency and API, ensuring flawless execution and operations against the strategy.
Support alpha and beta programs for Search Ads solutions and new features for agency partners and platform partners.
Communicate the value proposition of new products to agency stakeholders and ensure effective collateral and packaging are created.
Support agency pitching, account deep dives, workshops and T2T for large clients and agency partners.
Drive product adoption and usage by supporting key market strategy and effective product support.
Build an understanding of nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.
Qualifications
Minimum Qualifications:
BA/BS degree or above.
5+ years of experience within the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a keen understanding of Search Ads.
Strong knowledge of the agency landscape and experience working at agencies.
Experience partnering with product teams to identify and bring to market solutions for sellers.
Strong knowledge of sales and marketing processes.
Experience using Search Ads products from Search Ads 360, Google, Bing, Meta, Pinterest, Amazon, etc.
Experience collaborating with cross-functional teams to drive results, developing and executing against global launch plans to bring products to market.
Preferred Qualifications:
Experience in global roles.
Product marketing experience in web & mobile advertising and paid search, contributing at both strategic and tactical levels.
Strong knowledge across monetization products including ads delivery, keyword bidding, search algorithms, targeting, privacy, brand safety, and suitability.
Experience influencing product management decisions and a commercial mindset with experience building business cases from market research and analysis.
Experience influencing behavior change of key stakeholders at various levels within an organization.
Strong knowledge of the competitive landscape of Search Ads.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover, and connect. Our diverse teams create value for communities, inspire creativity, and bring joy. We aim to learn, grow, and innovate together as one team with an Always Day 1 mindset.
Diversity & Inclusion TikTok is committed to an inclusive space where employees are valued for their skills, experiences, and perspectives. We celebrate diverse voices and strive to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance, please reach out to us at the provided accommodation contact.
Job Information Compensation description (annually) and benefits may vary by location. The base salary range for this position is shown in the listing and may vary based on qualifications, skills, and location. The total compensation may include bonuses and equity as applicable. Benefits may include medical, dental, vision, 401(k) with matching, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The company reserves the right to modify benefits programs at any time.
Note: Information on location-specific pay and ranges is provided in the job listing where applicable.
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Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent agency partners across all regions internally with PM and Engineering teams, and define the go-to-market and product growth strategy for TikTok's ever-evolving Search Ads product.
Partner closely with regional counterparts, sales teams, and other key stakeholders to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
Demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
Set and own the product growth targets for agency and API, ensuring flawless execution and operations against the strategy.
Support alpha and beta programs for Search Ads solutions and new features for agency partners and platform partners.
Communicate the value proposition of new products to agency stakeholders and ensure effective collateral and packaging are created.
Support agency pitching, account deep dives, workshops and T2T for large clients and agency partners.
Drive product adoption and usage by supporting key market strategy and effective product support.
Build an understanding of nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.
Qualifications
Minimum Qualifications:
BA/BS degree or above.
5+ years of experience within the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a keen understanding of Search Ads.
Strong knowledge of the agency landscape and experience working at agencies.
Experience partnering with product teams to identify and bring to market solutions for sellers.
Strong knowledge of sales and marketing processes.
Experience using Search Ads products from Search Ads 360, Google, Bing, Meta, Pinterest, Amazon, etc.
Experience collaborating with cross-functional teams to drive results, developing and executing against global launch plans to bring products to market.
Preferred Qualifications:
Experience in global roles.
Product marketing experience in web & mobile advertising and paid search, contributing at both strategic and tactical levels.
Strong knowledge across monetization products including ads delivery, keyword bidding, search algorithms, targeting, privacy, brand safety, and suitability.
Experience influencing product management decisions and a commercial mindset with experience building business cases from market research and analysis.
Experience influencing behavior change of key stakeholders at various levels within an organization.
Strong knowledge of the competitive landscape of Search Ads.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover, and connect. Our diverse teams create value for communities, inspire creativity, and bring joy. We aim to learn, grow, and innovate together as one team with an Always Day 1 mindset.
Diversity & Inclusion TikTok is committed to an inclusive space where employees are valued for their skills, experiences, and perspectives. We celebrate diverse voices and strive to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance, please reach out to us at the provided accommodation contact.
Job Information Compensation description (annually) and benefits may vary by location. The base salary range for this position is shown in the listing and may vary based on qualifications, skills, and location. The total compensation may include bonuses and equity as applicable. Benefits may include medical, dental, vision, 401(k) with matching, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The company reserves the right to modify benefits programs at any time.
Note: Information on location-specific pay and ranges is provided in the job listing where applicable.
#J-18808-Ljbffr