ICONMA
Overview
Our Client, a Software company, is looking for a Marketing Manager - Digital II for their Seattle, WA/ Boston, MA/Atlanta, GA/New York, NY/Indianapolis, IN location. Responsibilities
Assist Sales and Marketing teams to create online sales strategies across all customer segments adding valuable insights and unique point-of-view to reach our target audiences Develop presence in Success Communities and other learning communities to maximize awareness of Client University offerings and help drive adoption of Training & Certification products Collaborate with cross-functional team (Creative Services, Corporate Marketing, Sales, Curriculum Development) to deliver world-class marketing programs to our customers Develop targeted online customer acquisitions strategy for all Client training products Work with Sales and Marketing on tactical promotion initiatives designed to drive online, direct, and channel sales Manage day-to-day execution of digital demand-generation activities (SEM, SEO, web traffic, conversion, etc.) Coordinate company events, webinars, industry event sponsorships, and other campaign programs Manage email marketing, newsletters and customer-retention campaigns Track, test and optimize paid acquisition channels (PPC, retargeting, content syndication, etc.) Keep up-to-date with latest digital marketing trends and tools Reporting and analysis of campaigns and lead generation Requirements
Online marketing experience in the technology sector and the ability to contribute on both strategic and operational levels Outstanding communicator with a strong ability to translate complex ideas into creative and compelling campaigns Strong team player with excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work in a global, dynamic, and rapidly changing environment Experience managing digital and social campaigns and measuring their effectiveness Experience managing vendors and agencies on creative and technology projects Demonstrated knowledge of any of the following is required: Client, Radian6, Drupal, Eloqua, Omniture, Google Analytics, Tableau, Vimeo, Vidyard 4+ years relevant experience in online marketing Must have skills: Salesforce Campaign Team Experience, client Project Management Experience, Event Or Enablement Experience Optional skills: Tableau Bachelors degree; MBA Preferred Why Should You Apply?
Health Benefits Referral Program Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
#J-18808-Ljbffr
Our Client, a Software company, is looking for a Marketing Manager - Digital II for their Seattle, WA/ Boston, MA/Atlanta, GA/New York, NY/Indianapolis, IN location. Responsibilities
Assist Sales and Marketing teams to create online sales strategies across all customer segments adding valuable insights and unique point-of-view to reach our target audiences Develop presence in Success Communities and other learning communities to maximize awareness of Client University offerings and help drive adoption of Training & Certification products Collaborate with cross-functional team (Creative Services, Corporate Marketing, Sales, Curriculum Development) to deliver world-class marketing programs to our customers Develop targeted online customer acquisitions strategy for all Client training products Work with Sales and Marketing on tactical promotion initiatives designed to drive online, direct, and channel sales Manage day-to-day execution of digital demand-generation activities (SEM, SEO, web traffic, conversion, etc.) Coordinate company events, webinars, industry event sponsorships, and other campaign programs Manage email marketing, newsletters and customer-retention campaigns Track, test and optimize paid acquisition channels (PPC, retargeting, content syndication, etc.) Keep up-to-date with latest digital marketing trends and tools Reporting and analysis of campaigns and lead generation Requirements
Online marketing experience in the technology sector and the ability to contribute on both strategic and operational levels Outstanding communicator with a strong ability to translate complex ideas into creative and compelling campaigns Strong team player with excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work in a global, dynamic, and rapidly changing environment Experience managing digital and social campaigns and measuring their effectiveness Experience managing vendors and agencies on creative and technology projects Demonstrated knowledge of any of the following is required: Client, Radian6, Drupal, Eloqua, Omniture, Google Analytics, Tableau, Vimeo, Vidyard 4+ years relevant experience in online marketing Must have skills: Salesforce Campaign Team Experience, client Project Management Experience, Event Or Enablement Experience Optional skills: Tableau Bachelors degree; MBA Preferred Why Should You Apply?
Health Benefits Referral Program Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
#J-18808-Ljbffr