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Capstone Hill Search

Senior Brand Manager

Capstone Hill Search, New York, New York, us, 10261

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This range is provided by Capstone Hill Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

$140,000.00/yr - $160,000.00/yr Our

global spirits brand

client is looking for a strategic and results-driven

Senior Brand Manager

to join its NYC office and lead innovative, consumer-focused marketing initiatives that drive brand awareness and sales across U.S. markets. This role will shape brand strategy in a highly competitive industry to expand the brand's consumer base while still remaining true to who they are by leveraging digital, social, influencer, and retail/on-premise activations. What the Senior Brand Manager Will Do:

Brand Strategy & Execution

– Develop and implement integrated brand plans that align with business objectives and deliver measurable growth. Social & Influencer Marketing

– Lead digital and influencer strategies to boost engagement, conversion, and brand presence. Omnichannel & Retail Integration

– Drive merchandising and promotional programs that maximize consumer impact. Cross-Functional Collaboration

– Work closely with PR, sales, content, and merchandising teams to ensure seamless brand alignment. Data-Driven Decision Making

– Analyze market trends, consumer insights, and campaign performance to optimize strategies. Leadership & Innovation

– Manage and mentor a team of 5 Marketing Managers and champion a collaborative, high-performance culture. Senior Brand Manager Requirements:

7 - 10 years of marketing experience

with a strong background in digital, social, and influencer strategies. Must have experience in the spirits / alcohol industry

including a deep knowledge of the U.S. 3-tier system and trade marketing. Proven success in developing and executing high-impact marketing campaigns that reach new demographics and audiences. Skill in managing and mentoring direct reports and teams. Strong leadership, communication, and project management skills. Entrepreneurial mindset with a passion for building brands in a fast-paced environment. Location:

New York City (Hybrid: 3 days in-office, 2 remote) *fully remote candidates or those that cannot meet this hybrid schedule will not be considered. Reports to:

Communications & Marketing Global Director Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing and Public Relations Industries

Marketing Services, Food and Beverage Retail, and Public Relations and Communications Services

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