Brand Marketing Manager Job at Bask and Lather Co in Yonkers

Location: Yonkers, NY (In-Office)

Salary Range: $100,000–$120,000

Reports To: CEO & Head of Growth

Department: Marketing

Bask & Lather is a rapidly growing, family-owned beauty brand known for our effective, scalp-safe hair growth solutions trusted by hundreds of thousands of customers nationwide. We’re scaling across DTC, retail, Amazon, and TikTok Shop and are seeking a Brand Marketing Manager who can elevate our storytelling, drive omnichannel growth, and translate brand strategy into measurable results.

We are looking for a strategic and results-driven Brand Marketing Manager to lead our end-to-end brand strategy across DTC, retail, influencer, and community channels. This person will oversee go-to-market planning for all major product launches and campaigns, manage brand creative production, drive consumer insights and competitive analysis, and lead cross-functional collaboration to ensure consistent, high-impact brand execution across all touchpoints.

You will play a critical leadership role in shaping our brand voice, increasing market share, and ensuring we remain top-of-mind in the textured haircare space.

• Own brand strategy development and quarterly marketing calendars across digital, retail, and experiential.
• Lead GTM strategy and execution for all product launches, seasonal campaigns, partnerships, and retail promotions.
• Use data and insights to inform positioning, messaging, targeting, and campaign strategy.

• Manage integrated 360° brand campaigns from concept to post-mortem across paid, owned, and earned media.
• Oversee production of creative assets (photo, video, UGC, packaging, print) across internal and external teams.
• Lead creative direction for brand and product photoshoots including casting, location, and usage strategy.

• Partner with Paid Media, Retention, Social, and Ops teams to align on priorities, messaging, and timing.
• Drive execution for influencer activations, retail marketing, partnerships, and trade shows.
• Collaborate with Product, Customer Experience, and E-commerce teams to ensure brand consistency at all touchpoints.

• Own development of retail marketing toolkits, in-store signage, and co-branded activations.
• Support B2B and wholesale growth through strategic seeding, event alignment, and sell-through campaigns.

• Conduct competitive research and trend analysis to refine brand positioning and campaign strategy.
• Track campaign performance and KPIs across channels, delivering post-campaign reports and optimizations.
• Champion brand consistency and excellence across all consumer-facing assets and activations.

• Strongly preferred : Experience in the textured haircare sector or experience with target audience.
• Experience in omni-channel and retail marketing,
• Background in PR, content marketing, or brand partnerships
• Management experience or desire to grow into a team lead role
• 5–7 years of brand marketing experience, ideally in beauty, wellness, or consumer goods.
• Demonstrated success in leading 360° brand campaigns, GTM strategy, creative production, and event marketing.
• Experience working with paid media, retention, and creative teams to drive measurable growth.
• Strong project management skills and ability to juggle multiple priorities with cross-functional partners.
• Deep understanding of multicultural marketing, especially in textured haircare or adjacent categories.
• Data-driven mindset and experience tracking campaign ROI and consumer behavior insights.
• Proficiency in Google Workspace, Canva, Monday.com (or similar PM tools); familiarity with Klaviyo, Shopify, TikTok, and Amazon is a plus.