Senior Marketing Manager Job at TYR Sport in Farmingdale

Summary /Objective

TYR Sport is looking for a Senior Marketing Manager who thrives in the middle of the action—leading campaign execution, creative production, retail activations, and digital content creation with confidence, urgency, and precision.

You’ll manage and motivate a team across social, video, influencer marketing, partnerships, and community. Your job is to turn strategy into high-performing campaigns that deliver results, move product, and build the brand.

This is a high-accountability role– you must be able to lead a cross-functional team toward creative and operational excellence.

Responsibilities

Leadership & Strategy

• Own cross-functional project management and marketing calendars to ensure accuracy, consistency and timely delivery across all consumer touchpoints.
• Drive 360° campaign execution across ecommerce, retail, social, events, and athlete/influencer content.
• Translate brand strategy and product positioning into clear briefs and deliverables for creative and content teams.
• Drive prioritization, resource allocation, and process development for scalable team workflows.

Team Leadership & Workflow Optimization

• Manage, coach, and develop marketing team—ensure clarity, accountability, and performance.
• Build systems, tools, and processes that streamline workflows and increase output without sacrificing quality.
• Serve as the go-to cross-functional leader for marketing delivery—working seamlessly with ecommerce, product, retail, and partnerships.

Creative Direction & Content Production

• Lead the planning, execution, and post-production of high-quality video and photo shoots for Ecommerce, product launches and athlete campaigns.
• Collaborate closely with the Creative Manager to ensure brand-aligned visual storytelling and high production value.
• Evaluate and help refine copywriting, design, and creative output across channels to maintain a cohesive brand voice.
• Own the asset pipeline from idea to execution—product pages, paid ads, organic social, retail signage, email creative, and more.

Retail & Experiential Marketing

• Partner with Sales Ops and Retail to elevate the in-store experience—from product storytelling to display strategy to launch activations.
• Deliver campaign consistency across DTC and wholesale partners.

Digital & Ecommerce Marketing

• Work closely with the Marketing & Ecommerce Managers to ensure campaigns are fully integrated across digital platforms (Meta, Google, Klaviyo, etc.).
• Guide landing page and PDP content, product storytelling, and creative testing strategies to support traffic and conversion goals.
• Help optimize the consumer journey across paid, email, SMS, and web to support sales

Influencer, Athlete, and Community Marketing

• Support partnerships and community teams in executing high-leverage UGC, athlete content, and influencer deliverables.
• Turn organic content into brand-building, product-selling assets.

Qualifications

• 6–8 years of experience in marketing, ideally in performance footwear/apparel, fitness, or consumer products.
• Proven leadership experience managing and mentoring high-functioning, creative teams.
• Strong understanding of content production, retail merchandising, digital marketing, and community activation.
• Highly organized with exceptional project management and communication skills.
• Experience with ecommerce platforms (Magento/Shopify), Klaviyo, Meta/Google Ads, and creative production tools is a plus.
• Background or passion for fitness, training, or athletics is highly desirable.
• Energetic, curious, and excited to continuously learn in a fast-paced, evolving marketing landscape.