Community Marketing Manager Job at Peachtree Entertainment in Nashville

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Based in Nashville, TN, Peachtree Entertainment is a prominent national concert promoter focused on the development and execution of large-scale touring projects, indoor rodeo concepts, and outdoor festivals. With artists and properties such as Alan Jackson, Rock the Country, Gavin Adcock, Rock the South, Bulls Bands and Barrels, and many more, Peachtree stands poised to maintain its significant impact on the landscape of country music at a global level.

The Role

We are seeking an experienced and innovative Community Marketing Manager to lead our community marketing initiatives across Peachtree’s festival and event portfolio. This role will oversee all grassroots and market-level marketing efforts, manage the Community Marketing Coordinator(s), and drive partnerships that deepen community engagement in key markets. The ideal candidate combines strategic thinking with hands-on execution, thrives in relationship-building, and has a proven ability to create authentic, localized marketing campaigns that move the needle on awareness and ticket sales.

Responsibilities

• Develop and oversee the overall community marketing strategy for Peachtree’s festival and event properties.
• Manage, mentor, and support Community Marketing Coordinator(s) and street teams to ensure consistent execution and measurable results.
• Align grassroots and community efforts with the central marketing team’s national campaigns for cohesive messaging.

Community & Partnership Development

• Build and maintain high-value relationships with chambers of commerce, CVBs, tourism boards, universities, Greek life organizations, and local businesses.
• Negotiate and activate partnership opportunities that drive awareness, engagement, and ticket sales.
• Serve as a key point of contact in festival markets to strengthen local ties and expand Peachtree’s presence.
• Identify and present opportunities for community partners to engage with festivals through hospitality suites, sponsorships, and premium experiences, leveraging local relationships to drive both sales and deeper market integration.

Grassroots Marketing Oversight

• Design and implement market-level activations including poster/flyer distribution, pop-up events, bar/restaurant partnerships, and themed promotional activities.
• Oversee the planning and execution of street team initiatives, ensuring accountability and ROI tracking.
• Represent Peachtree Entertainment at select community events and oversee the company’s presence at activations.

Market Research & Insights

• Lead market research to identify target audiences, competitive landscapes, and growth opportunities.
• Analyze grassroots campaign performance and community engagement metrics to inform strategy.
• Provide actionable reporting and recommendations to senior leadership.

Festival Support

• Collaborate with the marketing team to create community-driven digital and social content ideas.
• Oversee on-site marketing activations during festival weekends, ensuring strong brand presence and local integration.
• Serve as a lead on community-focused initiatives that elevate the festival experience for attendees.

What You Bring

Required

• 3–5 years of marketing, community engagement, or event-related experience with proven leadership responsibilities.
• Strong track record of building community partnerships and executing grassroots marketing campaigns.
• Excellent communication, negotiation, and relationship-management skills.
• Highly organized with the ability to manage multiple projects, teams, and deadlines.
• Willingness to travel to festival markets and work evenings/weekends as needed.
• Passion for live music, entertainment, and fostering meaningful community connections.
• Competitive Base Salary and Commission Payout Structure
• 100% company paid family Health, Dental, Vision and Life Insurance.
• Additional voluntary benefit options include: life insurance (employee and dependents), short-term disability, and long-term disability.
• Generous paid time off including paid holidays, sick time and personal days.
• Opportunity to participate in 401(k) programs with company match.
• Company to pay for or reimburse for all travel and other related expenses for approved company business.
• Company to pay for equipment needed in order to conduct daily business on behalf of the organization.
• Opportunities to grow and develop in a fun, dynamic environment.

Hiring Practices

This job description is intended to outline the general nature and level of work performed by employees in this role. It is not an exhaustive list of all duties, responsibilities, and qualifications required. Peachtree Entertainment aims to recruit the most qualified candidates efficiently, utilizing various recruitment methods, including internal promotions, employee referrals, external advertising, employment agencies, internet recruiting, job fairs, college recruiting, and search firm.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries

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