Lactalis Heritage Dairy
Senior Analyst, Digital Shelf
Lactalis Heritage Dairy, Chicago, Illinois, United States, 60290
Overview
Join to apply for the
Senior Analyst, Digital Shelf
role at
Lactalis Heritage Dairy . Compensation
This range is provided by Lactalis Heritage Dairy. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range : $90,000.00/yr - $110,000.00/yr What you will do
Manage the day-to-day execution of Lactalis Heritage Dairy’s digital shelf operations across all key retailer platforms. Audit content, resolve syndication issues, optimize SEO, and maintain compliance with retailer-specific requirements. Collaborate with Enablement and Planning Omnichannel teams, BU Sales, and other cross-functional departments to align duties with company goals and values. Track product presence, content accuracy, pricing visibility, availability, and compliance with retailer requirements across priority eCommerce platforms. Identify digital shelf gaps and opportunities through regular auditing, dashboard review, and competitive scans. Monitor and report on Share of Search, rankings, and placement trends for priority SKUs and keywords. Manage product data within the PIM system, ensuring attributes, images, and copy are accurate and up to date. Coordinate with Brand, Supply Chain, and IT to align PIM data with product master data and GTIN governance. Ensure timely updates and syndication of new or revised product information to retailer feeds; audit PIM data for completeness and accuracy. Collaborate to ensure content toolkits meet retailer requirements and are syndicated accurately. Partner with the Digital Capabilities Lead to prioritize fixes for missing or incorrect product information, images, or rich content. Work with external vendors (e.g., Salsify, Syndigo, Nielsen Brandbank, RIVIR) to troubleshoot syndication and feed issues. Maintain and distribute product information via the GDSN to meet retailer and industry data standards. Deliver clear, actionable recommendations to Planning and Activation teams to inform investment and content development. Support post-program analysis to measure the impact of retail media or content updates on digital shelf metrics. Serve as the primary point of contact for digital shelf analytics with retailer media networks, agencies, and vendor partners. Train cross-functional teams on digital shelf KPIs and their impact on conversion and shopper experience. Ensure alignment with internal data governance, product master data, commercialization, regulatory and brand guidelines. Education & Experience
Bachelor's degree is preferred. Majors in Data Analytics, Business Administration, Marketing or Sales is preferred. 4+ years of Sales Marketing experience is required. 3 years’ experience in eCommerce, digital shelf management, retail media analytics, or CPG Marketing is a plus. Certifications and knowledge
Knowledge of CPG industry is preferred. Familiarity with digital shelf tools (e.g., Salsify, Profitero, Edge, Syndigo) and analytics platforms (Power BI, Tableau, Excel). EEO
Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations.
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Join to apply for the
Senior Analyst, Digital Shelf
role at
Lactalis Heritage Dairy . Compensation
This range is provided by Lactalis Heritage Dairy. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range : $90,000.00/yr - $110,000.00/yr What you will do
Manage the day-to-day execution of Lactalis Heritage Dairy’s digital shelf operations across all key retailer platforms. Audit content, resolve syndication issues, optimize SEO, and maintain compliance with retailer-specific requirements. Collaborate with Enablement and Planning Omnichannel teams, BU Sales, and other cross-functional departments to align duties with company goals and values. Track product presence, content accuracy, pricing visibility, availability, and compliance with retailer requirements across priority eCommerce platforms. Identify digital shelf gaps and opportunities through regular auditing, dashboard review, and competitive scans. Monitor and report on Share of Search, rankings, and placement trends for priority SKUs and keywords. Manage product data within the PIM system, ensuring attributes, images, and copy are accurate and up to date. Coordinate with Brand, Supply Chain, and IT to align PIM data with product master data and GTIN governance. Ensure timely updates and syndication of new or revised product information to retailer feeds; audit PIM data for completeness and accuracy. Collaborate to ensure content toolkits meet retailer requirements and are syndicated accurately. Partner with the Digital Capabilities Lead to prioritize fixes for missing or incorrect product information, images, or rich content. Work with external vendors (e.g., Salsify, Syndigo, Nielsen Brandbank, RIVIR) to troubleshoot syndication and feed issues. Maintain and distribute product information via the GDSN to meet retailer and industry data standards. Deliver clear, actionable recommendations to Planning and Activation teams to inform investment and content development. Support post-program analysis to measure the impact of retail media or content updates on digital shelf metrics. Serve as the primary point of contact for digital shelf analytics with retailer media networks, agencies, and vendor partners. Train cross-functional teams on digital shelf KPIs and their impact on conversion and shopper experience. Ensure alignment with internal data governance, product master data, commercialization, regulatory and brand guidelines. Education & Experience
Bachelor's degree is preferred. Majors in Data Analytics, Business Administration, Marketing or Sales is preferred. 4+ years of Sales Marketing experience is required. 3 years’ experience in eCommerce, digital shelf management, retail media analytics, or CPG Marketing is a plus. Certifications and knowledge
Knowledge of CPG industry is preferred. Familiarity with digital shelf tools (e.g., Salsify, Profitero, Edge, Syndigo) and analytics platforms (Power BI, Tableau, Excel). EEO
Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations.
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