Kraft Heinz
Overview
Brand Manager, Marketing - Innovation
role at
Kraft Heinz . Brand Managers are leaders in our business, defining and executing the innovation agenda for our iconic brands. As a Brand Manager focusing on innovation, your responsibilities will span from consumer insight generation and concept ideation to product development, packaging design, and business case development. You’ll manage cross-functional teams to bring the brand’s innovation plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets.
Responsibilities
Manage the creation and validation of a multi-year innovation strategy and Now, Near, Next pipeline rooted in meaningful consumer pain points and white space in the category.
Execute the innovation strategy by collaborating with cross-functional teams (R&D, consumer insights, quality, operations, sales, finance) to move ideas from concepts to reality by validating or invalidating critical desirability, feasibility, and viability assumptions.
Manage agency relationships for packaging design of new products, and lead validation with consumers in partnership with the consumer insights team.
Own innovation through the stage gate process, providing visibility to senior leadership on risks and opportunities, and aligning next steps/tradeoffs.
Leverage syndicated data sources to understand own and competitor category performance, bringing forth insights and recommendations that drive business impact.
Maintain a consumer-first mindset in day-to-day decisions, protecting brand integrity while balancing financial and operational considerations.
Champion an innovation culture across the Marketing team, bringing in outside perspectives, challenging the status quo, and driving continuous improvement in how we innovate.
Qualifications
Experience managing the full lifecycle of CPG product commercialization through the stage gate process, from idea generation to product launch and retail distribution.
Innovative and consumer-first mindset; demonstrated ability to be collaborative and resourceful with a strong focus on understanding consumer pain points and iterating quickly based on learning.
Experience with syndicated data sources such as Nielsen or Circana/IRI.
Strong project management skills with the ability to handle multiple projects and meet timelines; experience in cross-functional team management preferred.
Compensation and Benefits New Hire Base Salary Range:
$118,400.00 - $148,000.00
Bonus:
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
Benefits:
Coverage for employees (and eligible dependents) through healthcare, protection, and saving plans, with details in applicable plan documents.
Wellbeing:
Programs and resources for physical, social, emotional, and financial wellbeing; benefits may vary by role, country, region, and other factors.
Location Chicago/Aon Center, Chicago, IL
Equal Opportunity Employer Kraft Heinz is an Equal Opportunity Employer – we welcome applicants from underrepresented ethnic minority groups, women, veterans, individuals with disabilities, sexual orientation and gender identity, and other protected classes. If accommodation is required in the job application process, please contact NAZTAOps@kraftheinz.com for assistance.
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role at
Kraft Heinz . Brand Managers are leaders in our business, defining and executing the innovation agenda for our iconic brands. As a Brand Manager focusing on innovation, your responsibilities will span from consumer insight generation and concept ideation to product development, packaging design, and business case development. You’ll manage cross-functional teams to bring the brand’s innovation plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets.
Responsibilities
Manage the creation and validation of a multi-year innovation strategy and Now, Near, Next pipeline rooted in meaningful consumer pain points and white space in the category.
Execute the innovation strategy by collaborating with cross-functional teams (R&D, consumer insights, quality, operations, sales, finance) to move ideas from concepts to reality by validating or invalidating critical desirability, feasibility, and viability assumptions.
Manage agency relationships for packaging design of new products, and lead validation with consumers in partnership with the consumer insights team.
Own innovation through the stage gate process, providing visibility to senior leadership on risks and opportunities, and aligning next steps/tradeoffs.
Leverage syndicated data sources to understand own and competitor category performance, bringing forth insights and recommendations that drive business impact.
Maintain a consumer-first mindset in day-to-day decisions, protecting brand integrity while balancing financial and operational considerations.
Champion an innovation culture across the Marketing team, bringing in outside perspectives, challenging the status quo, and driving continuous improvement in how we innovate.
Qualifications
Experience managing the full lifecycle of CPG product commercialization through the stage gate process, from idea generation to product launch and retail distribution.
Innovative and consumer-first mindset; demonstrated ability to be collaborative and resourceful with a strong focus on understanding consumer pain points and iterating quickly based on learning.
Experience with syndicated data sources such as Nielsen or Circana/IRI.
Strong project management skills with the ability to handle multiple projects and meet timelines; experience in cross-functional team management preferred.
Compensation and Benefits New Hire Base Salary Range:
$118,400.00 - $148,000.00
Bonus:
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
Benefits:
Coverage for employees (and eligible dependents) through healthcare, protection, and saving plans, with details in applicable plan documents.
Wellbeing:
Programs and resources for physical, social, emotional, and financial wellbeing; benefits may vary by role, country, region, and other factors.
Location Chicago/Aon Center, Chicago, IL
Equal Opportunity Employer Kraft Heinz is an Equal Opportunity Employer – we welcome applicants from underrepresented ethnic minority groups, women, veterans, individuals with disabilities, sexual orientation and gender identity, and other protected classes. If accommodation is required in the job application process, please contact NAZTAOps@kraftheinz.com for assistance.
#J-18808-Ljbffr