eMeals
Role Summary
We're hiring a Head of Growth to be the strategic and executional engine behind user acquisition and revenue growth across eMeals, RecipeBox, and future apps. You'll own paid social, paid search, organic social, App Store optimization, and conversion rate optimization across both platforms (web + mobile). This is a cross-functional, performance-driven role for someone who can lead strategy, execute quickly, and move metrics.
You'll work directly with the CRO as the #2 for driving growth: paid channels, paywall optimization, price testing, creative performance loops, and subscriber monetization.
Core Responsibilities Acquisition Strategy
Own and scale performance across Meta, Google, TikTok, Apple Search Ads
Develop creative testing loops for UGC, hooks, and formats that scale
Lead ASO for iOS (screenshots, keyword strategy, conversion optimization)
Optimize spend with CAC targets and LTV expansion
Conversion Rate Optimization
Launch weekly A/B tests on landing pages, trial flows, and paywalls
Own pricing, packaging, and monetization experiments across both brands
Collaborate with design and product to execute CRO experiments
Revenue & Data Focus
Monitor and optimize revenue per subscriber by channel, term, and funnel stage
Build reporting views and dashboards for CAC, LTV, and subscriber growth
Segment and analyze user cohorts by source and trial experience
Leadership & Ownership
Manage freelancers, agencies, and internal team collaboration
Drive weekly growth stand-ups with action plans and reporting
Work closely with product and CRO to ship, test, and scale fast
Qualifications
5+ years experience in growth, performance marketing, or DTC SaaS
Titles we like:
Senior Growth Manager, Director of Growth, Head of User Acquisition
Mastery of Meta Ads, Google Ads, ASA, ASO, and creative iteration
Experience running paywall tests, price testing, and A/B experimentation
Data-fluent: GA4, Superwall, RevenueCat, Supermetrics, cohort analysis
Ability to manage cross-functional teams and freelancers
Bonus: Familiar with product-led growth and lifecycle marketing
#J-18808-Ljbffr
You'll work directly with the CRO as the #2 for driving growth: paid channels, paywall optimization, price testing, creative performance loops, and subscriber monetization.
Core Responsibilities Acquisition Strategy
Own and scale performance across Meta, Google, TikTok, Apple Search Ads
Develop creative testing loops for UGC, hooks, and formats that scale
Lead ASO for iOS (screenshots, keyword strategy, conversion optimization)
Optimize spend with CAC targets and LTV expansion
Conversion Rate Optimization
Launch weekly A/B tests on landing pages, trial flows, and paywalls
Own pricing, packaging, and monetization experiments across both brands
Collaborate with design and product to execute CRO experiments
Revenue & Data Focus
Monitor and optimize revenue per subscriber by channel, term, and funnel stage
Build reporting views and dashboards for CAC, LTV, and subscriber growth
Segment and analyze user cohorts by source and trial experience
Leadership & Ownership
Manage freelancers, agencies, and internal team collaboration
Drive weekly growth stand-ups with action plans and reporting
Work closely with product and CRO to ship, test, and scale fast
Qualifications
5+ years experience in growth, performance marketing, or DTC SaaS
Titles we like:
Senior Growth Manager, Director of Growth, Head of User Acquisition
Mastery of Meta Ads, Google Ads, ASA, ASO, and creative iteration
Experience running paywall tests, price testing, and A/B experimentation
Data-fluent: GA4, Superwall, RevenueCat, Supermetrics, cohort analysis
Ability to manage cross-functional teams and freelancers
Bonus: Familiar with product-led growth and lifecycle marketing
#J-18808-Ljbffr