VML
Overview
Join to apply for the
Associate Director, Commerce Strategy
role at
VML . We are seeking a strategic and innovative Associate Director to drive impactful commerce strategies for our client, a large CPG brand in the retail space. The ideal candidate is passionate about understanding consumer behavior and leveraging data to create engaging and effective campaigns. You will work cross-functionally to deliver best-in-class commerce solutions and thrive in a fast-paced environment, championing client success and delivering exceptional results. What You’ll Do
Develop and articulate comprehensive engagement and retail strategies aligned with clients’ marketing objectives and business goals. Lead the development of integrated channel and communications plans, ensuring consistent messaging and optimal reach across in-store, online, social media, and email. Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats in the retail landscape. Identify and analyze data, market trends, consumer behavior, and the competitive landscape to inform strategic decisions. Stay abreast of emerging technologies and platforms within the commerce space and identify opportunities for innovation. Serve as a primary strategic contact, building strong relationships and fostering trust with clients. Present strategic recommendations and insights to clients clearly and persuasively. Proactively identify client needs and opportunities for growth; manage expectations and ensure strategic alignment across projects. Collaborate with creative, media, technology, and account teams to ensure seamless execution of strategic plans; provide guidance to internal teams throughout the project lifecycle. Facilitate internal workshops and brainstorming sessions to generate innovative ideas and solutions. Partner with the media team to prepare and present performance reports to internal teams and clients, highlighting key findings and recommendations. Who You Are
A seasoned strategist with 6+ years of experience in retail strategy, engagement marketing, or related field, preferably at an agency, CPG company, research company, or consulting firm. Expert in channel and communications planning, including developing and executing integrated campaigns across multiple channels. Experience in Commerce Strategy with key retailers and channels (Drug/Value, Grocery, Target, etc.), with strong understanding of their business models, marketing strategies, and customer base. Critical thinker with ability to develop innovative solutions to complex problems. Proficient with database tools and systems such as MRI Simmons, Mintel, Infegy, YPulse. Excellent communicator, able to articulate ideas clearly in writing and verbally. Relationship builder, able to collaborate effectively with team members, departments, vendors, and clients. Organized and able to manage timelines and deliverables across multiple projects. What You’ll Need
Proven experience in developing and implementing successful retail and engagement strategies. Demonstrated ability to analyze data, market trends, and consumer behavior to inform strategic decisions. Strong understanding of the retail landscape and evolving commerce space. Exceptional communication, presentation, and interpersonal skills. Ability to work independently and as part of a team in a fast-paced environment. Passion for innovation and staying ahead of the curve in the commerce industry. Critical thinking with structured problem-solving approach. What We Offer
Culture of passionate, driven people who do extraordinary work. Consciously cultivated culture promoting inclusivity and collaboration. Competitive benefits including health coverage options, 401k match, and paid time off. Growth-minded opportunities with real-time feedback and training through VML and WPP. The base salary range for this position at the time of posting is
$75,000 USD - $180,000 USD . Individual compensation varies based on location, responsibilities, experience, and qualifications. We offer a competitive benefits package. Hybrid work approach: teams in the office an average of four days a week. If you require accommodations or flexibility, discuss with the hiring team during the interview process. WPP (VML) is an equal opportunity employer. We are committed to fostering a culture of respect where everyone belongs and has equal opportunities to progress. VML is a WPP Agency. For more information, visit our website and follow VML on social channels. When you click "Submit Application", this will send information you provide to VML. California residents should read the California Recruitment Privacy Notice.
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Join to apply for the
Associate Director, Commerce Strategy
role at
VML . We are seeking a strategic and innovative Associate Director to drive impactful commerce strategies for our client, a large CPG brand in the retail space. The ideal candidate is passionate about understanding consumer behavior and leveraging data to create engaging and effective campaigns. You will work cross-functionally to deliver best-in-class commerce solutions and thrive in a fast-paced environment, championing client success and delivering exceptional results. What You’ll Do
Develop and articulate comprehensive engagement and retail strategies aligned with clients’ marketing objectives and business goals. Lead the development of integrated channel and communications plans, ensuring consistent messaging and optimal reach across in-store, online, social media, and email. Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats in the retail landscape. Identify and analyze data, market trends, consumer behavior, and the competitive landscape to inform strategic decisions. Stay abreast of emerging technologies and platforms within the commerce space and identify opportunities for innovation. Serve as a primary strategic contact, building strong relationships and fostering trust with clients. Present strategic recommendations and insights to clients clearly and persuasively. Proactively identify client needs and opportunities for growth; manage expectations and ensure strategic alignment across projects. Collaborate with creative, media, technology, and account teams to ensure seamless execution of strategic plans; provide guidance to internal teams throughout the project lifecycle. Facilitate internal workshops and brainstorming sessions to generate innovative ideas and solutions. Partner with the media team to prepare and present performance reports to internal teams and clients, highlighting key findings and recommendations. Who You Are
A seasoned strategist with 6+ years of experience in retail strategy, engagement marketing, or related field, preferably at an agency, CPG company, research company, or consulting firm. Expert in channel and communications planning, including developing and executing integrated campaigns across multiple channels. Experience in Commerce Strategy with key retailers and channels (Drug/Value, Grocery, Target, etc.), with strong understanding of their business models, marketing strategies, and customer base. Critical thinker with ability to develop innovative solutions to complex problems. Proficient with database tools and systems such as MRI Simmons, Mintel, Infegy, YPulse. Excellent communicator, able to articulate ideas clearly in writing and verbally. Relationship builder, able to collaborate effectively with team members, departments, vendors, and clients. Organized and able to manage timelines and deliverables across multiple projects. What You’ll Need
Proven experience in developing and implementing successful retail and engagement strategies. Demonstrated ability to analyze data, market trends, and consumer behavior to inform strategic decisions. Strong understanding of the retail landscape and evolving commerce space. Exceptional communication, presentation, and interpersonal skills. Ability to work independently and as part of a team in a fast-paced environment. Passion for innovation and staying ahead of the curve in the commerce industry. Critical thinking with structured problem-solving approach. What We Offer
Culture of passionate, driven people who do extraordinary work. Consciously cultivated culture promoting inclusivity and collaboration. Competitive benefits including health coverage options, 401k match, and paid time off. Growth-minded opportunities with real-time feedback and training through VML and WPP. The base salary range for this position at the time of posting is
$75,000 USD - $180,000 USD . Individual compensation varies based on location, responsibilities, experience, and qualifications. We offer a competitive benefits package. Hybrid work approach: teams in the office an average of four days a week. If you require accommodations or flexibility, discuss with the hiring team during the interview process. WPP (VML) is an equal opportunity employer. We are committed to fostering a culture of respect where everyone belongs and has equal opportunities to progress. VML is a WPP Agency. For more information, visit our website and follow VML on social channels. When you click "Submit Application", this will send information you provide to VML. California residents should read the California Recruitment Privacy Notice.
#J-18808-Ljbffr