Meta Inc
Summary:
Meta is looking for a Brand Marketer with experience re-energizing established brands at scale. In this role, you will be a part of Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. We are looking for someone who thrives in an ambiguous environment, is skilled at leading complex cross-functional initiatives with a wide-range of stakeholders, and is a strategic problem-solver who understands the business impact of efficient and effective operations. This is a highly cross-functional role that requires strategic, organization and communication skills, and the capacity to manage various teams and stakeholders effectively.
Required Skills:
Facebook Brand Marketing Manager Responsibilities:
Develop brand marketing initiatives: Lead the development of campaigns and go-to-market strategy for our brand campaigns and tentpole moments - that meets our short and long term business goals
Insights driven: Inform our overall global brand strategy based on in-depth understanding of users, product, business landscape in key markets
Work with cross-functional teams: Work with partners including Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media Investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management to enable informed business decisions and deliver marketing initiatives
Team support and communication: Support the team through effective communication, proactive problem-solving, and information distribution
Internal partnerships and influence: Work with a growing team of Brand Strategists, Integrated Marketers, Social & Communications teams to deliver on business priorities
Campaign reporting and updates: Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership
Strategy & execution: Strategic, tactical, and executional responsibilities, such as define, implement, manage, and refine organizational operations, rhythms of business, and ways of working
Develop efficient and effective processes to manage Meta Marketing's critical work streams and priority launches
Build and manage workback schedules and hold members of the full cross-functional team accountable to deliver on time
Establish a communication structure to report out updates, progress, and project status to stakeholders
Support the implementation of annual planning processes
Minimum Qualifications:
Minimum Qualifications:
7+ years of experience in brand marketing for consumer tech brands of global scale
Work experience in technology, including understanding of technical audiences, products and technologies
Experience working in cross-functional teams, collaborating with creative, research, analytics and digital marketing channel teams
Experience with creative production, managing external agencies or internal creative teams to build best in class campaign work
Content and digital marketing experience
In-depth experience in landing successful product value propositions with clear brand point of view
Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
Experience working with media and creative agencies, connecting brand & business agendas to develop breakthrough ideas for brand marketing
Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
Experience bringing a tech product's brand positioning into product design & GTM
Public Compensation:
$122,000/year to $176,000/year + bonus + equity + benefits
Industry:
Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Meta is looking for a Brand Marketer with experience re-energizing established brands at scale. In this role, you will be a part of Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. We are looking for someone who thrives in an ambiguous environment, is skilled at leading complex cross-functional initiatives with a wide-range of stakeholders, and is a strategic problem-solver who understands the business impact of efficient and effective operations. This is a highly cross-functional role that requires strategic, organization and communication skills, and the capacity to manage various teams and stakeholders effectively.
Required Skills:
Facebook Brand Marketing Manager Responsibilities:
Develop brand marketing initiatives: Lead the development of campaigns and go-to-market strategy for our brand campaigns and tentpole moments - that meets our short and long term business goals
Insights driven: Inform our overall global brand strategy based on in-depth understanding of users, product, business landscape in key markets
Work with cross-functional teams: Work with partners including Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media Investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management to enable informed business decisions and deliver marketing initiatives
Team support and communication: Support the team through effective communication, proactive problem-solving, and information distribution
Internal partnerships and influence: Work with a growing team of Brand Strategists, Integrated Marketers, Social & Communications teams to deliver on business priorities
Campaign reporting and updates: Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership
Strategy & execution: Strategic, tactical, and executional responsibilities, such as define, implement, manage, and refine organizational operations, rhythms of business, and ways of working
Develop efficient and effective processes to manage Meta Marketing's critical work streams and priority launches
Build and manage workback schedules and hold members of the full cross-functional team accountable to deliver on time
Establish a communication structure to report out updates, progress, and project status to stakeholders
Support the implementation of annual planning processes
Minimum Qualifications:
Minimum Qualifications:
7+ years of experience in brand marketing for consumer tech brands of global scale
Work experience in technology, including understanding of technical audiences, products and technologies
Experience working in cross-functional teams, collaborating with creative, research, analytics and digital marketing channel teams
Experience with creative production, managing external agencies or internal creative teams to build best in class campaign work
Content and digital marketing experience
In-depth experience in landing successful product value propositions with clear brand point of view
Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
Experience working with media and creative agencies, connecting brand & business agendas to develop breakthrough ideas for brand marketing
Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
Experience bringing a tech product's brand positioning into product design & GTM
Public Compensation:
$122,000/year to $176,000/year + bonus + equity + benefits
Industry:
Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.