Braeburn
Associate Director, Market Access & Strategic Account Marketing
Braeburn, Plymouth Meeting, Pennsylvania, United States, 19462
Associate Director, Market Access & Strategic Account Marketing
Hybrid - Plymouth Meeting, PA Reports to:
Vice President, Marketing Location:
Plymouth Meeting HQ (Hybrid) or Remote Company Overview
Braeburn is dedicated to delivering solutions for people living with the serious consequences of opioid use disorder. At Braeburn, we challenge the status quo and champion transformation of the management of opioid use disorder (OUD) by partnering with the community to create a world where every person with OUD gets the best possible care and opportunity to reach their full potential. Our shared commitment to innovation on behalf of patients enables us to help people with OUD begin and sustain recovery. At Braeburn, there are opportunities to contribute to our purpose every day. We value authenticity and strive to amplify all voices. Our culture empowers everyone to be successful and unleashes our full potential. Position Summary
The Associate Director, Market Access & Strategic Account Marketing will develop and execute marketing strategies that enable access and adoption of Braeburn’s portfolio across payers, organized customers, and strategic accounts. Reporting to the Vice President of Marketing, this individual will lead initiatives that support payer value communication, account engagement, and field team effectiveness. This role manages one direct report and partners cross-functionally to align access strategies with brand objectives and deliver measurable business impact. Specific Duties
Market Access Marketing Strategy and Plans:
Collaborate with Market Access Team to develop access insights, strategies and plans. Lead the development of payer and account-focused marketing initiatives to support formulary access, reimbursement, and contracting objectives. Value Communication:
Create and refine payer value propositions, messaging, and tools that clearly communicate clinical and economic value to payers, integrated delivery networks (IDNs), and other organized customers. Strategic Account Marketing:
Develop account-level strategies, marketing materials, and engagement programs to support field account teams in priority customer segments, including national accounts, hospitals and IDNs (telehealth). Brand Integration:
Partner with HCP marketing, marketing operations and patient marketing colleagues to ensure payer and account strategies are aligned with overall brand positioning and long-range plans. Field Enablement:
Deliver resources, training, and content that empower Market Access and Strategic Account field teams to engage effectively with payer and organized customer stakeholders. Metrics & KPIs:
Establish and monitor success metrics for market access and account marketing initiatives; adjust strategies and tactics based on performance and insights. Market Research & Insights:
Collaborate with analytics and research teams to generate payer, policy, and account insights; apply findings to shape strategy and materials. Agency & Vendor Management:
Manage external agencies/vendors to deliver high-quality, compliant materials and programs, while identifying opportunities to leverage AI tools and technologies to enhance efficiency, operations, and performance. Budget & Resource Management:
Oversee market access and account marketing budget, ensuring efficient use of resources and fiscal responsibility. Team Leadership:
Manage, empower and mentor one direct report, fostering a collaborative and inclusive team environment. Compliance:
Ensure all materials and activities comply with applicable regulatory, legal, and medical guidelines. Skills
Expertise in payer, policy, or market access marketing, and HCP marketing, within a regulated industry. Strong understanding of U.S. healthcare market dynamics, including payers, PBMs, IDNs, hospitals, and specialty pharmacies. Ability to translate clinical and economic data into compelling, customer-focused value stories. Skilled in metrics-driven planning and execution, with agility to pivot strategies based on results and market dynamics. Excellent communication, presentation, and collaboration skills across functions and with external partners. Education/Experience
Bachelor’s degree and 8+ years of experience in pharmaceutical/biotech marketing, market access, or payer-focused roles. MBA or advanced degree in marketing, business, health economics, or related field preferred. Demonstrated experience developing payer or strategic account marketing resources. Strong leadership and coaching abilities with experience managing people and projects. Experience managing agencies, budgets, and cross-functional teams. Experience in neuroscience, addiction, psychiatry, or specialty therapeutics preferred. Proven ability to support successful launches through payer and account-focused initiatives. Braeburn is committed to ensuring equal employment opportunity for all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, military/veteran status, age, disability, or any other category/characteristic protected by law (collectively, "Protected Categories"). In fact, we encourage all underrepresented backgrounds to apply for any open job positions with the company. Equal Employment Opportunity
Braeburn is an equal opportunity employer. We do not discriminate on the basis of protected status. We encourage candidates from diverse backgrounds to apply.
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Hybrid - Plymouth Meeting, PA Reports to:
Vice President, Marketing Location:
Plymouth Meeting HQ (Hybrid) or Remote Company Overview
Braeburn is dedicated to delivering solutions for people living with the serious consequences of opioid use disorder. At Braeburn, we challenge the status quo and champion transformation of the management of opioid use disorder (OUD) by partnering with the community to create a world where every person with OUD gets the best possible care and opportunity to reach their full potential. Our shared commitment to innovation on behalf of patients enables us to help people with OUD begin and sustain recovery. At Braeburn, there are opportunities to contribute to our purpose every day. We value authenticity and strive to amplify all voices. Our culture empowers everyone to be successful and unleashes our full potential. Position Summary
The Associate Director, Market Access & Strategic Account Marketing will develop and execute marketing strategies that enable access and adoption of Braeburn’s portfolio across payers, organized customers, and strategic accounts. Reporting to the Vice President of Marketing, this individual will lead initiatives that support payer value communication, account engagement, and field team effectiveness. This role manages one direct report and partners cross-functionally to align access strategies with brand objectives and deliver measurable business impact. Specific Duties
Market Access Marketing Strategy and Plans:
Collaborate with Market Access Team to develop access insights, strategies and plans. Lead the development of payer and account-focused marketing initiatives to support formulary access, reimbursement, and contracting objectives. Value Communication:
Create and refine payer value propositions, messaging, and tools that clearly communicate clinical and economic value to payers, integrated delivery networks (IDNs), and other organized customers. Strategic Account Marketing:
Develop account-level strategies, marketing materials, and engagement programs to support field account teams in priority customer segments, including national accounts, hospitals and IDNs (telehealth). Brand Integration:
Partner with HCP marketing, marketing operations and patient marketing colleagues to ensure payer and account strategies are aligned with overall brand positioning and long-range plans. Field Enablement:
Deliver resources, training, and content that empower Market Access and Strategic Account field teams to engage effectively with payer and organized customer stakeholders. Metrics & KPIs:
Establish and monitor success metrics for market access and account marketing initiatives; adjust strategies and tactics based on performance and insights. Market Research & Insights:
Collaborate with analytics and research teams to generate payer, policy, and account insights; apply findings to shape strategy and materials. Agency & Vendor Management:
Manage external agencies/vendors to deliver high-quality, compliant materials and programs, while identifying opportunities to leverage AI tools and technologies to enhance efficiency, operations, and performance. Budget & Resource Management:
Oversee market access and account marketing budget, ensuring efficient use of resources and fiscal responsibility. Team Leadership:
Manage, empower and mentor one direct report, fostering a collaborative and inclusive team environment. Compliance:
Ensure all materials and activities comply with applicable regulatory, legal, and medical guidelines. Skills
Expertise in payer, policy, or market access marketing, and HCP marketing, within a regulated industry. Strong understanding of U.S. healthcare market dynamics, including payers, PBMs, IDNs, hospitals, and specialty pharmacies. Ability to translate clinical and economic data into compelling, customer-focused value stories. Skilled in metrics-driven planning and execution, with agility to pivot strategies based on results and market dynamics. Excellent communication, presentation, and collaboration skills across functions and with external partners. Education/Experience
Bachelor’s degree and 8+ years of experience in pharmaceutical/biotech marketing, market access, or payer-focused roles. MBA or advanced degree in marketing, business, health economics, or related field preferred. Demonstrated experience developing payer or strategic account marketing resources. Strong leadership and coaching abilities with experience managing people and projects. Experience managing agencies, budgets, and cross-functional teams. Experience in neuroscience, addiction, psychiatry, or specialty therapeutics preferred. Proven ability to support successful launches through payer and account-focused initiatives. Braeburn is committed to ensuring equal employment opportunity for all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, military/veteran status, age, disability, or any other category/characteristic protected by law (collectively, "Protected Categories"). In fact, we encourage all underrepresented backgrounds to apply for any open job positions with the company. Equal Employment Opportunity
Braeburn is an equal opportunity employer. We do not discriminate on the basis of protected status. We encourage candidates from diverse backgrounds to apply.
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