adidas
Overview
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION: Working on the Consumer Engagement team, within the DTC Marketing Organization, you will be a part of the team driving the brand forward through consumer loyalty, acquisition, and retention. The team’s responsibility is to refine and ensure the NAM Consumer Engagement strategy is executed successfully within the CA and US markets, based on the combined local and global strategy and aligned to the overall NAM DTC Marketing strategy. In this role, you will manage key relationships with both internal and external partners and stakeholders, track Membership & CRM KPIs, drive change within the Consumer Engagement and greater digital and brand teams, and focus on how we optimize our plans and priorities to consistently be consumer-centric. Key Responsibilities
Deliver consistent program strategy in future seasonal plans that are truly omni-channel and align with brand moments, priorities, and KPIs for each channel (.com / app / Retail) – including acquiring, engaging, and inspiring conversion. Utilize member behavior data and insights to inform product strategy, personalize experiences, and optimize brand activations. Partner with internal teams (eCom, Digital, Brand Comms, CRM, Personalization) and external agencies to enhance Membership value through customized, data-driven solutions across all owned channels. Guide planning and execution by applying consumer best practices, A/B testing insights, and member needs to influence strategic decisions across product and consumer experience pipelines. Leverage first-party data to deliver a better understanding of consumer behavior, helping to drive brand strategies and activations. Monitor, analyse, and improve processes and ways of working continuously to best serve our audiences, growth strategy, and developing business goals. Provide regular feedback to the global Membership and Consumer Engagement teams on NAM activations, projects, opportunities, and learnings. Partner with the Personalization team to elevate and customize member & overarching consumer experience across all adidas touchpoints based on defined cohort / affinities. Partner closely with the Analytics team to brief in ongoing consumer insight needs, reports, and business questions to drive functional decisions and team direction. Key Relationships
Knowledge, Skills, and Abilities
Experience in digital marketing, loyalty, acquisition, or CRM Knowledge of basic UX principles, conversion optimization trends, eCommerce and app-based loyalty programs, and brand loyalty experiences. Comfortable working with enterprise-level platforms and technologies Strong interpersonal/communication skills and high level of strategic thinking Superior writing, research, presentation and project management skills Ability to manage and / or collaborate with internal and external cross-functional groups at various organizational levels Ability to quickly adapt to changing business processes and partners Experience working in a data-driven organization Solid understanding of consumer messaging and brand reputation Broad understanding of and passion for the sports and fashion/entertainment industry Best practice focused, driving loyalty relevance and exceeding consumer expectations Strong ability to develop influential and collaborative relationships with key stakeholders Requisite Education and Experience / Minimum Qualifications
3-5 years of relevant experience in marketing, communications, or a related field Experience with loyalty programs would be a plus Experience working with stakeholders at various seniority levels as well as subject matter experts across various functions (Developers, business stakeholders, product and marketing teams, etc.) Bachelor’s degree or equivalent combination of skills and experience Fluent written and spoken English language skills. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE:
Speak up when you see an opportunity; step up when you see a need. OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
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PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION: Working on the Consumer Engagement team, within the DTC Marketing Organization, you will be a part of the team driving the brand forward through consumer loyalty, acquisition, and retention. The team’s responsibility is to refine and ensure the NAM Consumer Engagement strategy is executed successfully within the CA and US markets, based on the combined local and global strategy and aligned to the overall NAM DTC Marketing strategy. In this role, you will manage key relationships with both internal and external partners and stakeholders, track Membership & CRM KPIs, drive change within the Consumer Engagement and greater digital and brand teams, and focus on how we optimize our plans and priorities to consistently be consumer-centric. Key Responsibilities
Deliver consistent program strategy in future seasonal plans that are truly omni-channel and align with brand moments, priorities, and KPIs for each channel (.com / app / Retail) – including acquiring, engaging, and inspiring conversion. Utilize member behavior data and insights to inform product strategy, personalize experiences, and optimize brand activations. Partner with internal teams (eCom, Digital, Brand Comms, CRM, Personalization) and external agencies to enhance Membership value through customized, data-driven solutions across all owned channels. Guide planning and execution by applying consumer best practices, A/B testing insights, and member needs to influence strategic decisions across product and consumer experience pipelines. Leverage first-party data to deliver a better understanding of consumer behavior, helping to drive brand strategies and activations. Monitor, analyse, and improve processes and ways of working continuously to best serve our audiences, growth strategy, and developing business goals. Provide regular feedback to the global Membership and Consumer Engagement teams on NAM activations, projects, opportunities, and learnings. Partner with the Personalization team to elevate and customize member & overarching consumer experience across all adidas touchpoints based on defined cohort / affinities. Partner closely with the Analytics team to brief in ongoing consumer insight needs, reports, and business questions to drive functional decisions and team direction. Key Relationships
Knowledge, Skills, and Abilities
Experience in digital marketing, loyalty, acquisition, or CRM Knowledge of basic UX principles, conversion optimization trends, eCommerce and app-based loyalty programs, and brand loyalty experiences. Comfortable working with enterprise-level platforms and technologies Strong interpersonal/communication skills and high level of strategic thinking Superior writing, research, presentation and project management skills Ability to manage and / or collaborate with internal and external cross-functional groups at various organizational levels Ability to quickly adapt to changing business processes and partners Experience working in a data-driven organization Solid understanding of consumer messaging and brand reputation Broad understanding of and passion for the sports and fashion/entertainment industry Best practice focused, driving loyalty relevance and exceeding consumer expectations Strong ability to develop influential and collaborative relationships with key stakeholders Requisite Education and Experience / Minimum Qualifications
3-5 years of relevant experience in marketing, communications, or a related field Experience with loyalty programs would be a plus Experience working with stakeholders at various seniority levels as well as subject matter experts across various functions (Developers, business stakeholders, product and marketing teams, etc.) Bachelor’s degree or equivalent combination of skills and experience Fluent written and spoken English language skills. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE:
Speak up when you see an opportunity; step up when you see a need. OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
#J-18808-Ljbffr