Lincoln University
Marketing & Communications Director
Lincoln University, Lower Hopewell, Pennsylvania, United States
Overview
Join to apply for the
Marketing & Communications Director
role at
Lincoln University . Location: Lincoln University, PA, Main Campus (This is an in-person position) • FLSA Status: Exempt Reports To: AVP, Institutional Advancement
Position Summary
Lincoln University of Pennsylvania, the nation’s first degree-granting historically black college and university, seeks a visionary and results-driven Director of Marketing and Communications. This role will play a pivotal part in shaping and sharing the story of Lincoln’s honorable legacy, outstanding academic programs, and contributions to society. The Marketing and Communications Director will serve as the university’s chief storyteller, strategist, and brand champion, working to advance Lincoln’s mission, expand its visibility, and drive engagement with students, alumni, donors, and broader communities. The Director will oversee all aspects of marketing, branding, communications, and public relations, ensuring that all messaging aligns with the university\'s mission, values, and history and actively supports the President’s mission: Learn. Liberate. Lead. As the ultimate point of contact for all parties developing marketing materials, this role will maintain brand consistency and serve as the caretaker of the institution’s image and public perception.
Key Responsibilities Strategic Leadership: Serve as a member of the President’s Cabinet, advising senior leadership on communication and marketing matters.
Executive oversight of LU’s brand, messaging, and positioning strategy.
Collaborate with the Board of Trustees Marketing and Communications Committee to develop and implement a comprehensive, multi-year marketing and communications strategy that supports Lincoln University’s institutional goals, increases brand awareness, and strengthens engagement with target audiences.
Work with university leaders across departments to align marketing efforts with institutional priorities.
Establish a direct working relationship with the Assistant Director of Sports Communications within Athletics to align efforts and storytelling.
Brand Management and Storytelling: Lead the development and stewardship of a cohesive narrative and ensure consistency of brand identity across all channels.
Serve as the primary spokesperson for the university, representing Lincoln to media and public audiences.
Marketing and Content Development: Develop strategies to support student recruitment, alumni engagement, and fundraising; produce materials such as brochures, social media content, videos, web content, press releases, and annual reports.
Collaborate with internal and external teams to build a content ecosystem and involve diverse perspectives in public messaging.
Digital and Social Media Strategy: Oversee the university\'s digital presence, optimize content for visibility, and use analytics to improve performance.
Work with IT to stay ahead of digital trends and tools, including AI-enabled content ideation and workflow improvements.
Media Relations and Public Relations: Build relationships with media, manage crisis communications, and promote positive coverage.
Internal Communications and Community Engagement: Foster transparent communication and engage alumni, donors, community leaders, and vendors in supporting the university\'s mission.
Oversee internal newsletters and announcements to strengthen university culture and pride.
Qualifications Bachelor’s degree in marketing, communications, public relations, or a related field; advanced degree preferred.
At least 7 years of experience in modern marketing, communications, and/or public relations with proven leadership, brand management, and digital engagement.
Demonstrated understanding of and commitment to the mission of HBCUs and Lincoln University\'s legacy.
Exceptional storytelling, writing, and communication skills; ability to convey complex ideas clearly and compellingly.
Strong track record in building brand identity and leading multi-channel campaigns.
Experience in crisis communications and media relations with a calm, strategic approach.
Familiarity with analytics tools for tracking marketing performance.
Experience with AI tools for marketing, content generation, or strategy is preferred.
Strong leadership and team-building skills; ability to inspire and empower staff and collaborators.
Cultural sensitivity, integrity, and commitment to diversity, equity, and inclusion.
Willingness to oversee, guide, and contribute hands-on when needed.
Preferred Experience Experience in higher education or non-profit settings.
Established relationships with media outlets and influencers.
Experience in alumni engagement, fundraising, or enrollment marketing.
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing Industries: Higher Education
Referrals increase your chances of interviewing at Lincoln University by 2x.
Get notified about new Director of Communications jobs in Lincoln University, PA.
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Join to apply for the
Marketing & Communications Director
role at
Lincoln University . Location: Lincoln University, PA, Main Campus (This is an in-person position) • FLSA Status: Exempt Reports To: AVP, Institutional Advancement
Position Summary
Lincoln University of Pennsylvania, the nation’s first degree-granting historically black college and university, seeks a visionary and results-driven Director of Marketing and Communications. This role will play a pivotal part in shaping and sharing the story of Lincoln’s honorable legacy, outstanding academic programs, and contributions to society. The Marketing and Communications Director will serve as the university’s chief storyteller, strategist, and brand champion, working to advance Lincoln’s mission, expand its visibility, and drive engagement with students, alumni, donors, and broader communities. The Director will oversee all aspects of marketing, branding, communications, and public relations, ensuring that all messaging aligns with the university\'s mission, values, and history and actively supports the President’s mission: Learn. Liberate. Lead. As the ultimate point of contact for all parties developing marketing materials, this role will maintain brand consistency and serve as the caretaker of the institution’s image and public perception.
Key Responsibilities Strategic Leadership: Serve as a member of the President’s Cabinet, advising senior leadership on communication and marketing matters.
Executive oversight of LU’s brand, messaging, and positioning strategy.
Collaborate with the Board of Trustees Marketing and Communications Committee to develop and implement a comprehensive, multi-year marketing and communications strategy that supports Lincoln University’s institutional goals, increases brand awareness, and strengthens engagement with target audiences.
Work with university leaders across departments to align marketing efforts with institutional priorities.
Establish a direct working relationship with the Assistant Director of Sports Communications within Athletics to align efforts and storytelling.
Brand Management and Storytelling: Lead the development and stewardship of a cohesive narrative and ensure consistency of brand identity across all channels.
Serve as the primary spokesperson for the university, representing Lincoln to media and public audiences.
Marketing and Content Development: Develop strategies to support student recruitment, alumni engagement, and fundraising; produce materials such as brochures, social media content, videos, web content, press releases, and annual reports.
Collaborate with internal and external teams to build a content ecosystem and involve diverse perspectives in public messaging.
Digital and Social Media Strategy: Oversee the university\'s digital presence, optimize content for visibility, and use analytics to improve performance.
Work with IT to stay ahead of digital trends and tools, including AI-enabled content ideation and workflow improvements.
Media Relations and Public Relations: Build relationships with media, manage crisis communications, and promote positive coverage.
Internal Communications and Community Engagement: Foster transparent communication and engage alumni, donors, community leaders, and vendors in supporting the university\'s mission.
Oversee internal newsletters and announcements to strengthen university culture and pride.
Qualifications Bachelor’s degree in marketing, communications, public relations, or a related field; advanced degree preferred.
At least 7 years of experience in modern marketing, communications, and/or public relations with proven leadership, brand management, and digital engagement.
Demonstrated understanding of and commitment to the mission of HBCUs and Lincoln University\'s legacy.
Exceptional storytelling, writing, and communication skills; ability to convey complex ideas clearly and compellingly.
Strong track record in building brand identity and leading multi-channel campaigns.
Experience in crisis communications and media relations with a calm, strategic approach.
Familiarity with analytics tools for tracking marketing performance.
Experience with AI tools for marketing, content generation, or strategy is preferred.
Strong leadership and team-building skills; ability to inspire and empower staff and collaborators.
Cultural sensitivity, integrity, and commitment to diversity, equity, and inclusion.
Willingness to oversee, guide, and contribute hands-on when needed.
Preferred Experience Experience in higher education or non-profit settings.
Established relationships with media outlets and influencers.
Experience in alumni engagement, fundraising, or enrollment marketing.
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing Industries: Higher Education
Referrals increase your chances of interviewing at Lincoln University by 2x.
Get notified about new Director of Communications jobs in Lincoln University, PA.
#J-18808-Ljbffr