GoTo Foods
Overview
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Manager, Brand Communications
role at
GoTo Foods . The Manager of Brand Communications is responsible for managing all franchisee and operator communication strategies, channels and messaging by capturing the voice and tone of the brand in a manner that promotes engagement. This position will partner with Operations and Marketing as well as Enterprise functions to effectively share tactical information to the stores regarding operational procedures, supply chain, training and marketing and digital initiatives. Additionally, this position will serve as a strategic advisor to deploy a communication strategy to sharing the brand’s long-term vision and yearly plans to drive the business. Brand Communications Manager will work closely with the Director of Corporate Communications to ensure that GoTo Foods messages are effectively cascaded to brand franchisees. This position reports to the Director of Brand Communications. Essential Functions Communications Counsel – Provides internal communications strategic counsel to brand team communicating and engaging with franchisees across brands; builds relationships with key franchisees to inform communications strategies; proactively brings new ideas to enhance communications through content, channels and distribution; translates complex information into concise, actionable communications. Franchisee Communications – Directs the process, content and distribution for franchisee-specific messaging. Channels include newsletters, webinars, executive communications, intranet, and in-person meetings/events. Researches, writes, edits and measures all materials for specific audiences; develops a governance approach for timely cadence and urgent communications; collaborates with social media to showcase franchisees on brand and GoTo Foods channels. Operator Communications – Contributes to a playbook for communication channels, content pillars and posting cadence; collaborates with brand and training teams to measure effectiveness and improves processes; ensures linkage between franchisee communications and operator channels. Franchisee Events – Supports storytelling in brand messaging at GoTo Foods Global Conference with brand-specific customization; assists leadership with Franchisee Advisory Council content and meetings; manages events to increase engagement across brands. Franchisee Communications – Directs the process, content and distribution for franchisee-specific messaging and communications across multiple channels. Education Educational requirements are listed below Bachelor’s degree in public relations, communications, marketing, business, advertising, or related field Work Experience 5+ years of experience in Communications, PR or Marketing preferred. Skills Excellent written and verbal communication skills Ability to customize messaging for different audiences and channels Experience with email platforms like Emma, Staffbase, etc. Attention to detail in writing, editing and proofreading Strong organizational skills CertificationsTravel Requirement None Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Food and Beverage Services
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Join to apply for the
Manager, Brand Communications
role at
GoTo Foods . The Manager of Brand Communications is responsible for managing all franchisee and operator communication strategies, channels and messaging by capturing the voice and tone of the brand in a manner that promotes engagement. This position will partner with Operations and Marketing as well as Enterprise functions to effectively share tactical information to the stores regarding operational procedures, supply chain, training and marketing and digital initiatives. Additionally, this position will serve as a strategic advisor to deploy a communication strategy to sharing the brand’s long-term vision and yearly plans to drive the business. Brand Communications Manager will work closely with the Director of Corporate Communications to ensure that GoTo Foods messages are effectively cascaded to brand franchisees. This position reports to the Director of Brand Communications. Essential Functions Communications Counsel – Provides internal communications strategic counsel to brand team communicating and engaging with franchisees across brands; builds relationships with key franchisees to inform communications strategies; proactively brings new ideas to enhance communications through content, channels and distribution; translates complex information into concise, actionable communications. Franchisee Communications – Directs the process, content and distribution for franchisee-specific messaging. Channels include newsletters, webinars, executive communications, intranet, and in-person meetings/events. Researches, writes, edits and measures all materials for specific audiences; develops a governance approach for timely cadence and urgent communications; collaborates with social media to showcase franchisees on brand and GoTo Foods channels. Operator Communications – Contributes to a playbook for communication channels, content pillars and posting cadence; collaborates with brand and training teams to measure effectiveness and improves processes; ensures linkage between franchisee communications and operator channels. Franchisee Events – Supports storytelling in brand messaging at GoTo Foods Global Conference with brand-specific customization; assists leadership with Franchisee Advisory Council content and meetings; manages events to increase engagement across brands. Franchisee Communications – Directs the process, content and distribution for franchisee-specific messaging and communications across multiple channels. Education Educational requirements are listed below Bachelor’s degree in public relations, communications, marketing, business, advertising, or related field Work Experience 5+ years of experience in Communications, PR or Marketing preferred. Skills Excellent written and verbal communication skills Ability to customize messaging for different audiences and channels Experience with email platforms like Emma, Staffbase, etc. Attention to detail in writing, editing and proofreading Strong organizational skills CertificationsTravel Requirement None Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Food and Beverage Services
#J-18808-Ljbffr