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Legal Soft

Growth Marketing Manager

Legal Soft, Los Angeles, California, United States, 90079

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Location: 21731 Ventura Blvd #100, Woodland Hills, CA 91364 Pay Range:

$35-$40/hour (40 hrs a week) Employment Type:

Full time We're looking for a strategic Growth Marketing Manager with legal industry experience to lead targeted outreach, drive lead generation, and build relationships with law firm decision-makers. This role oversees a marketing team, manages vendor partnerships, and optimizes performance across channels. Key Responsibilities

Service & Product Management:

Monitor current service performance, plan new services, and manage launches. Website & SEO:

Oversee updates, implement SEO strategies, manage blog content, and grow web traffic. Landing Pages:

Maintain and create pages, track visitor data, and optimize conversions. Campaigns:

Manage multi-channel campaigns (Meta, Google, YouTube, LinkedIn, email, SMS, direct mail), track ROI, and oversee review collection. Partnerships & PR:

Develop co-marketing initiatives, manage alliances, and handle PR (webinars, podcasts, press releases). Marketing Materials:

Create and maintain brochures, mailers, banners, and digital assets. Sales Support:

Support sales with updated decks, training materials, and referral program management. Data & Feedback:

Build contact lists, conduct monthly sales feedback sessions, and integrate insights. Financial Tracking:

Monitor sales and ROI by source; manage a $100K monthly budget. Vendor Management:

Lead vendor calls, manage assets, track performance, and ensure cost-effective ROI. Qualifications

Bachelor’s in Marketing, Communications, or related field 2+ years managing a marketing team Experience in legal or healthcare marketing Proficient in CRM, marketing automation, and digital ad platforms (Google, Meta, LinkedIn, YouTube, Bing) Proven collaboration with sales teams Strong analytical and communication skills Skilled in content creation and campaign optimization Please Note:

This is an in-office position. The expectation is that all work will be performed on-site at our Woodland Hills office.

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