Casper's Ice Cream
Overview
Casper’s Ice Cream has been delighting families for over 100 years with iconic brands like FatBoy and Jolly Llama. As a fast-growing leader in frozen novelties, Casper’s combines tradition and innovation to create products that deliver both indulgence and joy. With a passionate team, bold innovation pipeline, and commitment to quality, Casper’s is expanding into new categories and channels while staying true to its heritage. We are seeking a Senior Associate Brand Manager (ABM) to join our Marketing team in Boulder, CO. This role is ideal for a rising CPG marketer who thrives at the intersection of insight, creativity, and execution. The Senior ABM will play a pivotal role in driving brand growth, innovation, and digital engagement—leveraging data analytics, consumer research, new product development, and digital marketing to help shape the future of Casper’s brands. Position Details
Senior Associate Brand Manager (ABM) — Marketing team, Boulder, CO Responsibilities
Brand Strategy & Business Analytics
— Lead data-driven business reviews using Nielsen/IRI/SPINS and DTC analytics to track brand, SKU, and channel performance. Translate category, competitor, and consumer insights into clear strategies and recommendations. Develop dashboards and KPIs to monitor brand health and marketing ROI. Consumer Research & Insights
— Partner with insights agencies and internal teams to conduct consumer research, segmentation, and usage & attitude studies. Identify emerging consumer trends, flavor interests, and category whitespace opportunities. Champion the voice of the consumer across brand and innovation projects. New Product Development (NPD) & Innovation
— Support stage-gate process for new product development, working closely with R&D, operations, and sales. Help lead concept development, product positioning, and packaging design for new launches. Collaborate with cross-functional teams to ensure successful commercialization and retail execution. Digital Marketing & Communication
— Partner with agency and in-house teams to manage digital-first marketing campaigns (paid social, content, influencers, SEO/SEM). Build Casper’s Ice Cream brands across social media and e-commerce platforms with compelling storytelling. Monitor campaign performance and optimize spend against KPIs. Cross-Functional Leadership
— Collaborate with Sales, Trade Marketing, Finance, and Operations to align business priorities. Develop sell-in tools, presentations, and category stories for key retailers. Act as a brand ambassador inside and outside the company. Qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 3–5 years of brand management, marketing, or related CPG experience (food/beverage or frozen category experience a plus). Proven ability in data analytics, syndicated data tools (IRI, Nielsen, SPINS), and consumer insights methodologies. Hands-on experience with digital marketing platforms, campaign optimization, and performance analytics. Strong project management skills with experience leading cross-functional teams. Creative problem-solver with excellent written and verbal communication skills. Passion for innovation, consumer trends, and building brands. Why Casper’s Ice Cream
Competitive salary and bonus program (range: $120K–$130K+ depending on experience). Health, dental, vision, and retirement benefits. A collaborative, entrepreneurial culture where your ideas make an impact. Opportunity to grow with a dynamic, expanding company in the heart of Boulder’s natural products community. Casper’s Ice Cream, Inc. is an at-will, equal-opportunity employer. This Job Description is subject to change without notice and does not constitute an employment contract.
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Casper’s Ice Cream has been delighting families for over 100 years with iconic brands like FatBoy and Jolly Llama. As a fast-growing leader in frozen novelties, Casper’s combines tradition and innovation to create products that deliver both indulgence and joy. With a passionate team, bold innovation pipeline, and commitment to quality, Casper’s is expanding into new categories and channels while staying true to its heritage. We are seeking a Senior Associate Brand Manager (ABM) to join our Marketing team in Boulder, CO. This role is ideal for a rising CPG marketer who thrives at the intersection of insight, creativity, and execution. The Senior ABM will play a pivotal role in driving brand growth, innovation, and digital engagement—leveraging data analytics, consumer research, new product development, and digital marketing to help shape the future of Casper’s brands. Position Details
Senior Associate Brand Manager (ABM) — Marketing team, Boulder, CO Responsibilities
Brand Strategy & Business Analytics
— Lead data-driven business reviews using Nielsen/IRI/SPINS and DTC analytics to track brand, SKU, and channel performance. Translate category, competitor, and consumer insights into clear strategies and recommendations. Develop dashboards and KPIs to monitor brand health and marketing ROI. Consumer Research & Insights
— Partner with insights agencies and internal teams to conduct consumer research, segmentation, and usage & attitude studies. Identify emerging consumer trends, flavor interests, and category whitespace opportunities. Champion the voice of the consumer across brand and innovation projects. New Product Development (NPD) & Innovation
— Support stage-gate process for new product development, working closely with R&D, operations, and sales. Help lead concept development, product positioning, and packaging design for new launches. Collaborate with cross-functional teams to ensure successful commercialization and retail execution. Digital Marketing & Communication
— Partner with agency and in-house teams to manage digital-first marketing campaigns (paid social, content, influencers, SEO/SEM). Build Casper’s Ice Cream brands across social media and e-commerce platforms with compelling storytelling. Monitor campaign performance and optimize spend against KPIs. Cross-Functional Leadership
— Collaborate with Sales, Trade Marketing, Finance, and Operations to align business priorities. Develop sell-in tools, presentations, and category stories for key retailers. Act as a brand ambassador inside and outside the company. Qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 3–5 years of brand management, marketing, or related CPG experience (food/beverage or frozen category experience a plus). Proven ability in data analytics, syndicated data tools (IRI, Nielsen, SPINS), and consumer insights methodologies. Hands-on experience with digital marketing platforms, campaign optimization, and performance analytics. Strong project management skills with experience leading cross-functional teams. Creative problem-solver with excellent written and verbal communication skills. Passion for innovation, consumer trends, and building brands. Why Casper’s Ice Cream
Competitive salary and bonus program (range: $120K–$130K+ depending on experience). Health, dental, vision, and retirement benefits. A collaborative, entrepreneurial culture where your ideas make an impact. Opportunity to grow with a dynamic, expanding company in the heart of Boulder’s natural products community. Casper’s Ice Cream, Inc. is an at-will, equal-opportunity employer. This Job Description is subject to change without notice and does not constitute an employment contract.
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