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Real Chemistry, Inc.

Senior Manager, Paid Search Water Street - New York

Real Chemistry, Inc., New York, New York, us, 10261

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Overview

Real Chemistry is looking for a remote

Senior Manager, Paid Search

to join its integrated growing Activation team. This role will be focused on

Paid Search

- overseeing, and crafting tactical SEM plans, managing the teams’ activation and success of those programs. You’ll operate in partnership with account planning and analytics teams to understand clients’ business objectives and media goals, collaborating on how best to achieve those goals. This role fits within the larger omni-channel, digital activation team, working alongside teammates and fellow digital experts across all biddable tactics – Programmatic, Social, and Direct. We’ll encourage new ideas and collaborative thinking to further clients’ activation in pursuit of goals: cross-channel audience targeting, variable attribution tracking, and multi-tiered funnel objectives. This is a hybrid role based in New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs. At Real Chemistry, the culture emphasizes collaboration, excellence, and opportunity for growth. This position is part of the real-hybrid and regional teams approach, supporting flexibility while fostering connection and collaboration. What You’ll Do

Lead day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement. Develop positive relationships with search community, vendors and Directors for optimal service levels and results. Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis. Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines. Stay on top of the latest updates regarding tools and user interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.). Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice; present practical ideas for future marketing expansion or optimization. Actively contribute to corporate initiatives, automation projects, process changes and roll-outs. Build or assist in crafting POVs, standard methodologies, and key process documentation. Campaign strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns. Stay current on industry trends and identify how changes can improve offerings to accounts and our practice. Collaborate with internal teams and client peers to support strategic solutions addressing healthcare professionals, patients and caregivers. Who’ll Love This Job

A builder who can set direction, framework for implementation, and guide delivery and client expectations. A rising omnichannel guru who understands performance marketing and Paid Search deeply, with an interest in other channels and personalization trends. A cool cucumber who handles tight deadlines with a solutions-oriented mindset. A doer who thinks strategically and offers recommendations to prevent setbacks. What You Should Have

4-7+ years of campaign management experience in SEM platforms. Healthcare experience is beneficial but not required. Comfortable working in technical platforms – Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor, Microsoft Ads, SA360). Experience with Bid Management tools (Doubleclick Search, Kenshoo, etc.) and 3rd party tracking tools (Doubleclick, Adobe, Floodlight, etc.). Understanding of strategy aligned to KPIs across different business objectives (CPA, Impression Share/SOV, CPL, etc.). Strong client and vendor communication skills, including pitching ideas and delivering insights. Ability to build relationships with internal teams and explore new ways to collaborate in various work environments. Pay Range:

$80,000.00 - $95,000.00 This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on job-related, non-discriminatory factors including work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here. Equal Opportunity and Diversity

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnicity or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations during the interview process please let your recruiter know. *Notice: Real Chemistry and its affiliates\' names are being misused by scammers. Do not share personal or financial information or make payments to unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.

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