Real Chemistry
Overview
Real Chemistry is looking for a remote
Senior Manager, Paid Search
to join its integrated growing Activation team. This role will be focused on
Paid Search —overseeing and crafting tactical SEM plans, managing the team’s activation and success of those programs. You’ll operate in partnership with account planning and analytics teams to understand clients’ business objectives and media goals, collaborating on how best to achieve those goals. This role fits within a larger omni-channel, digital activation team, working alongside teammates across all biddable tactics – Programmatic, Social, and Direct. With that team, we’ll encourage new ideas and collaborative thinking to further clients’ activation in pursuit of their goals: cross-channel audience targeting, variable attribution tracking, multi-tiered funnel objectives. This is a hybrid role based in New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs. What You’ll Do Lead day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement Develop positive relationships with search community, vendors and Directors for optimal service levels and results Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis Monitor, track and evaluate campaign performance analytics based on client KPI targets and baselines Stay on top of the latest updates regarding tools and user interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.) Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization Actively contribute to corporate initiatives, automation projects, process changes and roll-outs Build, or assist in crafting, POVs, standard methodologies, and key process documentation Campaign strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns Stay current on industry trends to improve offerings to accounts and enhance our overall practice Collaborate with internal teams and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients and caregivers Who’ll Love This Job A builder who can see where the puck needs to go, lay the framework for implementation, guiding delivery and client expectations A rising omnichannel guru who understands performance marketing and wants to deepen Paid Search leadership while learning other channels A cool cucumber who handles tight deadlines and remains a solutions-oriented partner A DOER who thinks strategically and offers recommendations to avoid setbacks What You Should Have 4-7+ years of campaign management experience in SEM platforms Past experience or enthusiasm in healthcare is beneficial but not required Comfortable working in technical platforms – Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor, Microsoft Ads, SA360) Experience leveraging Bid Management tools (DoubleClick Search, Kenshoo, etc.) and 3rd party tracking tools (DoubleClick, Adobe, Floodlight, etc.) Understanding of strategy aligned with KPIs for different business objectives (CPA, Impression Share/SOV, CPL, etc.) Ability to communicate with clients and vendors—from pitching ideas to delivering analysis and insights Ability to build relationships with internal teams and enthusiasm for fostering collaboration in various work environments Pay Range:
$80,000.00 - $95,000.00 This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on job-related, non-discriminatory factors including work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here. We offer a comprehensive benefits program and perks, tailored to your region. Globally, this includes offices in key markets with free snacks, generous holidays and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our benefits at www.realchemistrybenefits.com. Real Chemistry supports a Real Hybrid/Real HART workplace approach, with regional offices and remote options. In-office attendance may be required two days per week for employees near offices; otherwise, teams work remotely with quarterly in-person collaboration. Equal Opportunity
Real Chemistry is an Equal Opportunity employer. We strive to build an inclusive and equitable work environment where employees feel empowered to bring their personal lived experience and professional expertise. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or any other characteristic protected by law. accommodations during the interview process are available upon request. Notice
Real Chemistry and its affiliates’ names are being misused by scammers. Do not share personal or financial information or make payments to unverified sources claiming to be connected to Real Chemistry. Read more here.
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Real Chemistry is looking for a remote
Senior Manager, Paid Search
to join its integrated growing Activation team. This role will be focused on
Paid Search —overseeing and crafting tactical SEM plans, managing the team’s activation and success of those programs. You’ll operate in partnership with account planning and analytics teams to understand clients’ business objectives and media goals, collaborating on how best to achieve those goals. This role fits within a larger omni-channel, digital activation team, working alongside teammates across all biddable tactics – Programmatic, Social, and Direct. With that team, we’ll encourage new ideas and collaborative thinking to further clients’ activation in pursuit of their goals: cross-channel audience targeting, variable attribution tracking, multi-tiered funnel objectives. This is a hybrid role based in New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs. What You’ll Do Lead day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement Develop positive relationships with search community, vendors and Directors for optimal service levels and results Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis Monitor, track and evaluate campaign performance analytics based on client KPI targets and baselines Stay on top of the latest updates regarding tools and user interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.) Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization Actively contribute to corporate initiatives, automation projects, process changes and roll-outs Build, or assist in crafting, POVs, standard methodologies, and key process documentation Campaign strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns Stay current on industry trends to improve offerings to accounts and enhance our overall practice Collaborate with internal teams and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients and caregivers Who’ll Love This Job A builder who can see where the puck needs to go, lay the framework for implementation, guiding delivery and client expectations A rising omnichannel guru who understands performance marketing and wants to deepen Paid Search leadership while learning other channels A cool cucumber who handles tight deadlines and remains a solutions-oriented partner A DOER who thinks strategically and offers recommendations to avoid setbacks What You Should Have 4-7+ years of campaign management experience in SEM platforms Past experience or enthusiasm in healthcare is beneficial but not required Comfortable working in technical platforms – Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor, Microsoft Ads, SA360) Experience leveraging Bid Management tools (DoubleClick Search, Kenshoo, etc.) and 3rd party tracking tools (DoubleClick, Adobe, Floodlight, etc.) Understanding of strategy aligned with KPIs for different business objectives (CPA, Impression Share/SOV, CPL, etc.) Ability to communicate with clients and vendors—from pitching ideas to delivering analysis and insights Ability to build relationships with internal teams and enthusiasm for fostering collaboration in various work environments Pay Range:
$80,000.00 - $95,000.00 This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on job-related, non-discriminatory factors including work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here. We offer a comprehensive benefits program and perks, tailored to your region. Globally, this includes offices in key markets with free snacks, generous holidays and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our benefits at www.realchemistrybenefits.com. Real Chemistry supports a Real Hybrid/Real HART workplace approach, with regional offices and remote options. In-office attendance may be required two days per week for employees near offices; otherwise, teams work remotely with quarterly in-person collaboration. Equal Opportunity
Real Chemistry is an Equal Opportunity employer. We strive to build an inclusive and equitable work environment where employees feel empowered to bring their personal lived experience and professional expertise. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or any other characteristic protected by law. accommodations during the interview process are available upon request. Notice
Real Chemistry and its affiliates’ names are being misused by scammers. Do not share personal or financial information or make payments to unverified sources claiming to be connected to Real Chemistry. Read more here.
#J-18808-Ljbffr