Volt Edu
Communications and Marketing Director Georgetown College
Volt Edu, Georgetown, Kentucky, United States, 40324
Overview
The Communications and Marketing Director is responsible for the institutional communications and marketing efforts for Georgetown College and works closely with the admissions and advancement teams to further the enrollment and fundraising programs at the College. The Communications and Marketing Director is skilled at creating and managing original content across a variety of media platforms and possesses excellent writing, editing, and editorial judgment skills. This position is responsible for creating and maintaining engaging and effective content for the marketing and communications outlets for Georgetown College, including the website, social media platforms, digital and print publications, news, and broadcast formats. This position is primarily tasked with telling the story of Georgetown College to different audiences on different channels. Help coordinate responses to any major occurrence on campus with the Georgetown College administration; communicate with local news agencies, on the website, social media, and via email marketing. This position is essential in making sure that the College’s marketing campaigns and mission are reflected within approved brand standards. This position also ensures that material is updated with relevant and timely news, information, and features that enhance awareness of the contributions, accomplishments, and strengths of the College and its departments, programs, faculty, students, and alumni. The Director of Communications and Marketing is a positive member of the team and the College community, maintains a mission-driven approach to work, and promotes a welcoming culture. Expectations of Employee
Adheres to College Policy and Procedures Acts as a role model within and outside the College Performs Duties as workload necessitates Maintains a positive and respectful attitude Communicates regularly with supervisor about Department issues Demonstrates flexible and efficient time management and ability to prioritize workload Consistently reports to work on time and prepared to perform duties of the position Meets Department productivity standards ESSENTIAL DUTIES Understanding and appreciation for the educational mission and purpose of Georgetown College Excellent interpersonal and writing skills; ability to use multiple writing/editing software programs, website, and social media content strategy and management Proficient project management skills and ability to successfully meet deadlines while working on multiple projects and overseeing all aspects of production, including collaborating on the graphic design of communications pieces Ability to interact in positive collaborative relationships with faculty, staff, administrators, students, alumni, donors, and the community in an effort to manage the process for collecting, archiving, and deploying articles/stories in all publications Research, interview, write, proofread, edit, and manage the production and serve as Editor of the Georgetown College Magazine, including planning content, making assignments, researching, obtaining background information, and conducting interviews in preparation for writing materials. Produce two magazines annually. Ability to think strategically and work to increase the College’s digital presence, ensuring all communications reflect the College’s mission and promote the reputation of Georgetown. Knowledge of and proficiency in essential components of social media, such as Facebook, Twitter, Instagram, LinkedIn, WhatsApp, TikTok, Flickr, etc., and actively monitor engagement on all online platforms and oversee social media calendar. Clear understanding and adherence to copyright regulations and privacy laws, including obtaining and maintaining records of necessary permissions to feature individuals in College communications Actively promote the culture of Georgetown both internally and externally while maintaining a strong understanding of academics, athletics, student-lead initiatives, and many programs at the College 2 High level of expertise in digital communications technologies , including email marketing, website CMS, etc. Exceptional organizational skills and attention to detail to manage monthly reports on social media, website, email marketing, and other key performance indicators. Knowledge of Google Analytics, SEO, SEM, Drupal, WordPress, Zoom, Adobe Acrobat Pro, and Adobe CC are a plus. Proficiency in MS Word, PowerPoint, Excel, and Outlook. Provide strategic, comprehensive project management and reports on audience engagement Foster creative concepts while writing compelling content in a high-energy and production-focused environment Manage external vendors, such as print and mail fulfillment Other roles/duties will be assigned as necessary to assist the College in the attainment of the goals set forth and the enhancement of a positive, respectful learning environment for all staff, faculty, and students. Supervisory Responsibilities
Student Workers As Needed. Knowledge, Skills & Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience — Bachelor’s degree (B.A.) from four-year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience. Master’s Degree (M.A.) and experience in private liberal arts education or nonprofits are a plus Communication / Language — Requires effective oral and written communication skills, excellent interpersonal skills. Must be able to work independently and be self-motivated and detail-oriented with strong project management skills. Ability to multitask and prioritize work appropriately. Ability to write speeches and articles for publication that conform to prescribed style and format. Effectively present information to all constituents Reasoning — Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Certificates, Licenses, Registration – Valid driver’s license and background checks required Computer Literacy / General Office Equipment — Advanced computer literacy. Knowledge of Adobe Acrobat Pro, Expert knowledge of MS Office, including PowerPoint, Word, and Excel. Physical Demands / Work Environment
Regularly: Sit and Talk or hear Frequently Use hands to finger, handle, or feel o Reach with hands and arms Occasionally Stand and walk o Stoop, kneel, crouch, crawl o Climb or balance o Lift and/or move up to 25 pounds o Outside weather conditions Vision Close vision Ability to adjust focus Noise o Moderate Stress o Moderate Normal Work Schedule Monday – Friday o 8:00 a.m. to 5:00 p.m., with an hour for lunch. Outdoor, evening and weekends as needed.
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The Communications and Marketing Director is responsible for the institutional communications and marketing efforts for Georgetown College and works closely with the admissions and advancement teams to further the enrollment and fundraising programs at the College. The Communications and Marketing Director is skilled at creating and managing original content across a variety of media platforms and possesses excellent writing, editing, and editorial judgment skills. This position is responsible for creating and maintaining engaging and effective content for the marketing and communications outlets for Georgetown College, including the website, social media platforms, digital and print publications, news, and broadcast formats. This position is primarily tasked with telling the story of Georgetown College to different audiences on different channels. Help coordinate responses to any major occurrence on campus with the Georgetown College administration; communicate with local news agencies, on the website, social media, and via email marketing. This position is essential in making sure that the College’s marketing campaigns and mission are reflected within approved brand standards. This position also ensures that material is updated with relevant and timely news, information, and features that enhance awareness of the contributions, accomplishments, and strengths of the College and its departments, programs, faculty, students, and alumni. The Director of Communications and Marketing is a positive member of the team and the College community, maintains a mission-driven approach to work, and promotes a welcoming culture. Expectations of Employee
Adheres to College Policy and Procedures Acts as a role model within and outside the College Performs Duties as workload necessitates Maintains a positive and respectful attitude Communicates regularly with supervisor about Department issues Demonstrates flexible and efficient time management and ability to prioritize workload Consistently reports to work on time and prepared to perform duties of the position Meets Department productivity standards ESSENTIAL DUTIES Understanding and appreciation for the educational mission and purpose of Georgetown College Excellent interpersonal and writing skills; ability to use multiple writing/editing software programs, website, and social media content strategy and management Proficient project management skills and ability to successfully meet deadlines while working on multiple projects and overseeing all aspects of production, including collaborating on the graphic design of communications pieces Ability to interact in positive collaborative relationships with faculty, staff, administrators, students, alumni, donors, and the community in an effort to manage the process for collecting, archiving, and deploying articles/stories in all publications Research, interview, write, proofread, edit, and manage the production and serve as Editor of the Georgetown College Magazine, including planning content, making assignments, researching, obtaining background information, and conducting interviews in preparation for writing materials. Produce two magazines annually. Ability to think strategically and work to increase the College’s digital presence, ensuring all communications reflect the College’s mission and promote the reputation of Georgetown. Knowledge of and proficiency in essential components of social media, such as Facebook, Twitter, Instagram, LinkedIn, WhatsApp, TikTok, Flickr, etc., and actively monitor engagement on all online platforms and oversee social media calendar. Clear understanding and adherence to copyright regulations and privacy laws, including obtaining and maintaining records of necessary permissions to feature individuals in College communications Actively promote the culture of Georgetown both internally and externally while maintaining a strong understanding of academics, athletics, student-lead initiatives, and many programs at the College 2 High level of expertise in digital communications technologies , including email marketing, website CMS, etc. Exceptional organizational skills and attention to detail to manage monthly reports on social media, website, email marketing, and other key performance indicators. Knowledge of Google Analytics, SEO, SEM, Drupal, WordPress, Zoom, Adobe Acrobat Pro, and Adobe CC are a plus. Proficiency in MS Word, PowerPoint, Excel, and Outlook. Provide strategic, comprehensive project management and reports on audience engagement Foster creative concepts while writing compelling content in a high-energy and production-focused environment Manage external vendors, such as print and mail fulfillment Other roles/duties will be assigned as necessary to assist the College in the attainment of the goals set forth and the enhancement of a positive, respectful learning environment for all staff, faculty, and students. Supervisory Responsibilities
Student Workers As Needed. Knowledge, Skills & Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience — Bachelor’s degree (B.A.) from four-year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience. Master’s Degree (M.A.) and experience in private liberal arts education or nonprofits are a plus Communication / Language — Requires effective oral and written communication skills, excellent interpersonal skills. Must be able to work independently and be self-motivated and detail-oriented with strong project management skills. Ability to multitask and prioritize work appropriately. Ability to write speeches and articles for publication that conform to prescribed style and format. Effectively present information to all constituents Reasoning — Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Certificates, Licenses, Registration – Valid driver’s license and background checks required Computer Literacy / General Office Equipment — Advanced computer literacy. Knowledge of Adobe Acrobat Pro, Expert knowledge of MS Office, including PowerPoint, Word, and Excel. Physical Demands / Work Environment
Regularly: Sit and Talk or hear Frequently Use hands to finger, handle, or feel o Reach with hands and arms Occasionally Stand and walk o Stoop, kneel, crouch, crawl o Climb or balance o Lift and/or move up to 25 pounds o Outside weather conditions Vision Close vision Ability to adjust focus Noise o Moderate Stress o Moderate Normal Work Schedule Monday – Friday o 8:00 a.m. to 5:00 p.m., with an hour for lunch. Outdoor, evening and weekends as needed.
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