Georgetown College
Communications and Marketing Director (19416)
Georgetown College, Georgetown, Kentucky, United States, 40324
Communications and Marketing Director (19416)
2 weeks ago Be among the first 25 applicants The Communications and Marketing Director is responsible for the institutional communications and marketing efforts for Georgetown College and works closely with the admissions and advancement teams to further the enrollment and fundraising programs at the College. The Director is skilled at creating and managing original content across platforms and possesses writing, editing, and editorial judgment skills. This position creates and maintains engaging content for Georgetown College’s marketing and communications outlets, including the website, social media, digital and print publications, news, and broadcast formats. The Director tells the story of Georgetown College to different audiences across channels, coordinates responses to major campus occurrences with the College administration, communicates with local news agencies, and manages communications on the website, social media, and via email marketing. This role ensures that campaigns reflect brand standards and keeps material updated with timely news, features, and achievements of the College, its departments, programs, faculty, students, and alumni. The Director is a positive team member and promotes a welcoming culture. EXPECTATIONS OF EMPLOYEE
Adheres to College Policy and Procedures Acts as a role model within and outside the College Performs duties as workload necessitates Maintains a positive and respectful attitude Communicates regularly with supervisor about Department issues Demonstrates flexible and efficient time management and ability to prioritize workload Consistently reports to work on time and prepared to perform duties of the position Meets Department productivity standards ESSENTIAL DUTIES
Understanding and appreciation for the educational mission and purpose of Georgetown College Excellent interpersonal and writing skills; ability to use multiple writing/editing software programs, website, and social media content strategy and management Proficient project management skills and ability to meet deadlines while overseeing all aspects of production, including collaborating on the graphic design of communications pieces Ability to interact in positive collaborative relationships with faculty, staff, administrators, students, alumni, donors, and the community to manage the process for collecting, archiving, and deploying articles/stories in all publications Research, interview, write, proofread, edit, and manage the production and serve as Editor of the Georgetown College Magazine, including planning content, making assignments, researching, obtaining background information, and conducting interviews; Produce two magazines annually Ability to think strategically and increase the College's digital presence; ensure communications reflect the College’s mission and promote Georgetown’s reputation Knowledge of social media platforms (Facebook, Twitter, Instagram, LinkedIn, WhatsApp, TikTok, Flickr) and actively monitor engagement and oversee the social media calendar Understanding and adherence to copyright regulations and privacy laws, including obtaining and maintaining permissions to feature individuals in College communications Promote Georgetown’s culture internally and externally while understanding academics, athletics, student-led initiatives, and programs at the College High level of expertise in digital communications technologies, including email marketing, website CMS, etc. Exceptional organizational skills and attention to detail to manage monthly reports on social media, website, email marketing, and other KPIs Knowledge of Google Analytics, SEO, SEM, Drupal, WordPress, Zoom, Adobe Acrobat Pro, and Adobe CC; proficiency in MS Word, PowerPoint, Excel, and Outlook Provide strategic, comprehensive project management and reports on audience engagement Foster creative concepts while writing compelling content in a high-energy, production-focused environment Manage external vendors, such as print and mail fulfillment Other roles/duties as assigned to support the College goals and a positive, respectful learning environment for all SUPERVISORY RESPONSIBILITIES
Student Workers as needed KNOWLEDGE, SKILLS & ABILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience — Bachelor’s degree (B.A.) from a four-year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience. Master’s Degree (M.A.) and experience in private liberal arts education or nonprofits are a plus Communication / Language — Requires effective oral and written communication skills, excellent interpersonal skills. Must be able to work independently and be self-motivated and detail-oriented with strong project management skills. Ability to multitask and prioritize work appropriately. Ability to write speeches and articles for publication that conform to prescribed style and format. Effectively present information to all constituents Reasoning — Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Certificates, Licenses, Registration – Valid driver’s license and background checks required Computer Literacy / General Office Equipment — Advanced computer literacy. Knowledge of Adobe Acrobat Pro, Expert knowledge of MS Office, including PowerPoint, Word, and Excel. PHYSICAL DEMANDS / WORK ENVIRONMENT
Regularly: Sit and talk or hear Frequently use hands to finger, handle, or feel; reach with hands and arms Occasionally stand and walk; stoop, kneel, crouch, crawl; climb or balance; lift and/or move up to 25 pounds; outside weather conditions Vision: Close vision; ability to adjust focus Noise: Moderate Stress: Moderate Normal Work Schedule: Monday – Friday, 8:00 a.m. to 5:00 p.m., with lunch; outdoor, evening and weekend work as needed
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2 weeks ago Be among the first 25 applicants The Communications and Marketing Director is responsible for the institutional communications and marketing efforts for Georgetown College and works closely with the admissions and advancement teams to further the enrollment and fundraising programs at the College. The Director is skilled at creating and managing original content across platforms and possesses writing, editing, and editorial judgment skills. This position creates and maintains engaging content for Georgetown College’s marketing and communications outlets, including the website, social media, digital and print publications, news, and broadcast formats. The Director tells the story of Georgetown College to different audiences across channels, coordinates responses to major campus occurrences with the College administration, communicates with local news agencies, and manages communications on the website, social media, and via email marketing. This role ensures that campaigns reflect brand standards and keeps material updated with timely news, features, and achievements of the College, its departments, programs, faculty, students, and alumni. The Director is a positive team member and promotes a welcoming culture. EXPECTATIONS OF EMPLOYEE
Adheres to College Policy and Procedures Acts as a role model within and outside the College Performs duties as workload necessitates Maintains a positive and respectful attitude Communicates regularly with supervisor about Department issues Demonstrates flexible and efficient time management and ability to prioritize workload Consistently reports to work on time and prepared to perform duties of the position Meets Department productivity standards ESSENTIAL DUTIES
Understanding and appreciation for the educational mission and purpose of Georgetown College Excellent interpersonal and writing skills; ability to use multiple writing/editing software programs, website, and social media content strategy and management Proficient project management skills and ability to meet deadlines while overseeing all aspects of production, including collaborating on the graphic design of communications pieces Ability to interact in positive collaborative relationships with faculty, staff, administrators, students, alumni, donors, and the community to manage the process for collecting, archiving, and deploying articles/stories in all publications Research, interview, write, proofread, edit, and manage the production and serve as Editor of the Georgetown College Magazine, including planning content, making assignments, researching, obtaining background information, and conducting interviews; Produce two magazines annually Ability to think strategically and increase the College's digital presence; ensure communications reflect the College’s mission and promote Georgetown’s reputation Knowledge of social media platforms (Facebook, Twitter, Instagram, LinkedIn, WhatsApp, TikTok, Flickr) and actively monitor engagement and oversee the social media calendar Understanding and adherence to copyright regulations and privacy laws, including obtaining and maintaining permissions to feature individuals in College communications Promote Georgetown’s culture internally and externally while understanding academics, athletics, student-led initiatives, and programs at the College High level of expertise in digital communications technologies, including email marketing, website CMS, etc. Exceptional organizational skills and attention to detail to manage monthly reports on social media, website, email marketing, and other KPIs Knowledge of Google Analytics, SEO, SEM, Drupal, WordPress, Zoom, Adobe Acrobat Pro, and Adobe CC; proficiency in MS Word, PowerPoint, Excel, and Outlook Provide strategic, comprehensive project management and reports on audience engagement Foster creative concepts while writing compelling content in a high-energy, production-focused environment Manage external vendors, such as print and mail fulfillment Other roles/duties as assigned to support the College goals and a positive, respectful learning environment for all SUPERVISORY RESPONSIBILITIES
Student Workers as needed KNOWLEDGE, SKILLS & ABILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience — Bachelor’s degree (B.A.) from a four-year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience. Master’s Degree (M.A.) and experience in private liberal arts education or nonprofits are a plus Communication / Language — Requires effective oral and written communication skills, excellent interpersonal skills. Must be able to work independently and be self-motivated and detail-oriented with strong project management skills. Ability to multitask and prioritize work appropriately. Ability to write speeches and articles for publication that conform to prescribed style and format. Effectively present information to all constituents Reasoning — Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Certificates, Licenses, Registration – Valid driver’s license and background checks required Computer Literacy / General Office Equipment — Advanced computer literacy. Knowledge of Adobe Acrobat Pro, Expert knowledge of MS Office, including PowerPoint, Word, and Excel. PHYSICAL DEMANDS / WORK ENVIRONMENT
Regularly: Sit and talk or hear Frequently use hands to finger, handle, or feel; reach with hands and arms Occasionally stand and walk; stoop, kneel, crouch, crawl; climb or balance; lift and/or move up to 25 pounds; outside weather conditions Vision: Close vision; ability to adjust focus Noise: Moderate Stress: Moderate Normal Work Schedule: Monday – Friday, 8:00 a.m. to 5:00 p.m., with lunch; outdoor, evening and weekend work as needed
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