City of Stonecrest
Overview
The purpose of this classification is to oversee a team that manages day-to-day media inquiries and responses relating to the administration of the city; prepares and distributes news releases, hosts news conferences, and related media events, drafts speeches, manages crisis communications, measures media coverage, and promotes digital communications. The director effectively and efficiently manages all internal and external communications activities of the City of Stonecrest and implements a comprehensive communications strategy for all departments in the city. The director sets the tone for messaging and portrays the organization’s values. Reporting to the City Manager, the Director of Communications ensures that the city’s messaging is concise, transparent, consistent, and delivered in a timely manner.
Manages, directs, and evaluates assigned staff, counseling, discipline, and completing employee performance appraisals.
Organizes, prioritizes, and assigns work activities for public relations, website, social media, cable television channel, ecommerce, and customer service; prioritizes work activities to meet objectives; ensures subordinates have the proper resources needed to complete the assigned work; monitors status of work in progress and inspects completed work; consults with assigned staff to assist with complex and problem situations and provide technical expertise; and provides progress and activity reports to City Manager.
Develops and implements long- and short-term plans, goals, and objectives for the department; researches, assesses and develops strategies to meet current and future issues and concerns regarding City communications; and implements needed changes, modifications and/or enhancements.
Develops, implements and updates policies and procedures for the department, formulates and develops work methods and practices, policies, standard operating procedures, and training programs; monitors implementation of rules and regulations; and updates policies and procedures as required.
Develops, defends, and implements department budget: monitors expenditures and revenues to ensure compliance with approved budget; coordinates with division staff members regarding division budgets; and maintains related documentation.
May serve as spokesperson for the City; responds to media inquiries and questions, including after-hours and weekend media requests; provides print and broadcast interviews as needed; manages essential and time-critical communications activities; and serves as media manager for events within the City and for emergencies as needed.
Directs the development of all marketing initiatives, public relations activities, and other external communications: designs, writes, and coordinates all branding and promotional materials and activities; provides audio visual design and oversight for all major City campaigns and images; approves press and media kits; enforces logo use policy; develops web content and concepts for new communications tools; and oversees the writing and distribution of news releases, advisories, articles, social media posts, and other communications materials.
Provides general oversight and professional advice regarding all projects with City image and public relations impact; receives and processes sensitive, complex and confidential material and information; apprises City Manager of issues, problems, and opportunities relating to public relations; advises and counsels City officials and employees regarding media relations and interviews; and ensures compliance with applicable laws, rules, regulations, standards, policies and procedures.
Consults and communicates with City Manager and elected officials, city employees, media, outside agencies, the public, and other individuals to review operations and activities, review and resolve problems, receive and give advice and direction, and provide recommendations, attends and/or facilitates meetings; and provides information, reports, documentation, etc. as requested.
Consults with others on complex problem situations and provides technical expertise.
Performs related duties as assigned.
A Bachelor’s degree, from an accredited college or university, in communications, journalism, marketing, business administration, political science, or a closely related concentration and a minimum of six (6) years professional experience in communication, digital communications, public affairs, media relations, including three (3) years in a supervisory capacity required.
Preferred Qualifications:
A master’s degree, and seven (7) years of related professional experience preferred.
Certificates, Licenses and Registrations
Must possess and maintain a valid Georgia driver's license.
Other Requirements
Must be a dynamic, forward-thinking, visionary communications professional who offers a proven record of accomplishments in the field of communication, public relations, marketing, or a closely related field. Must be able to work an adjusted schedule for assisting in events occurring after 5:00 p.m. and weekends such as meetings, or planned events.
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The purpose of this classification is to oversee a team that manages day-to-day media inquiries and responses relating to the administration of the city; prepares and distributes news releases, hosts news conferences, and related media events, drafts speeches, manages crisis communications, measures media coverage, and promotes digital communications. The director effectively and efficiently manages all internal and external communications activities of the City of Stonecrest and implements a comprehensive communications strategy for all departments in the city. The director sets the tone for messaging and portrays the organization’s values. Reporting to the City Manager, the Director of Communications ensures that the city’s messaging is concise, transparent, consistent, and delivered in a timely manner.
Manages, directs, and evaluates assigned staff, counseling, discipline, and completing employee performance appraisals.
Organizes, prioritizes, and assigns work activities for public relations, website, social media, cable television channel, ecommerce, and customer service; prioritizes work activities to meet objectives; ensures subordinates have the proper resources needed to complete the assigned work; monitors status of work in progress and inspects completed work; consults with assigned staff to assist with complex and problem situations and provide technical expertise; and provides progress and activity reports to City Manager.
Develops and implements long- and short-term plans, goals, and objectives for the department; researches, assesses and develops strategies to meet current and future issues and concerns regarding City communications; and implements needed changes, modifications and/or enhancements.
Develops, implements and updates policies and procedures for the department, formulates and develops work methods and practices, policies, standard operating procedures, and training programs; monitors implementation of rules and regulations; and updates policies and procedures as required.
Develops, defends, and implements department budget: monitors expenditures and revenues to ensure compliance with approved budget; coordinates with division staff members regarding division budgets; and maintains related documentation.
May serve as spokesperson for the City; responds to media inquiries and questions, including after-hours and weekend media requests; provides print and broadcast interviews as needed; manages essential and time-critical communications activities; and serves as media manager for events within the City and for emergencies as needed.
Directs the development of all marketing initiatives, public relations activities, and other external communications: designs, writes, and coordinates all branding and promotional materials and activities; provides audio visual design and oversight for all major City campaigns and images; approves press and media kits; enforces logo use policy; develops web content and concepts for new communications tools; and oversees the writing and distribution of news releases, advisories, articles, social media posts, and other communications materials.
Provides general oversight and professional advice regarding all projects with City image and public relations impact; receives and processes sensitive, complex and confidential material and information; apprises City Manager of issues, problems, and opportunities relating to public relations; advises and counsels City officials and employees regarding media relations and interviews; and ensures compliance with applicable laws, rules, regulations, standards, policies and procedures.
Consults and communicates with City Manager and elected officials, city employees, media, outside agencies, the public, and other individuals to review operations and activities, review and resolve problems, receive and give advice and direction, and provide recommendations, attends and/or facilitates meetings; and provides information, reports, documentation, etc. as requested.
Consults with others on complex problem situations and provides technical expertise.
Performs related duties as assigned.
A Bachelor’s degree, from an accredited college or university, in communications, journalism, marketing, business administration, political science, or a closely related concentration and a minimum of six (6) years professional experience in communication, digital communications, public affairs, media relations, including three (3) years in a supervisory capacity required.
Preferred Qualifications:
A master’s degree, and seven (7) years of related professional experience preferred.
Certificates, Licenses and Registrations
Must possess and maintain a valid Georgia driver's license.
Other Requirements
Must be a dynamic, forward-thinking, visionary communications professional who offers a proven record of accomplishments in the field of communication, public relations, marketing, or a closely related field. Must be able to work an adjusted schedule for assisting in events occurring after 5:00 p.m. and weekends such as meetings, or planned events.
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