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TrinWare

Integrated Marketing Manager

TrinWare, Centennial, Colorado, United States

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Overview Location:

Centennial, CO;

Job Type:

Full-Time, On-Site;

Salary:

$75,000 — $100,000

www.trinware.com

Integrated Marketing Manager

Summary:

Don’t settle for a job. Start a career! TrinWare has been in business since 2004. We have an opening for an Integrated Marketing Manager.

About TrinWare TrinWare provides their clients with complete custom PC and laptop computer solutions, networking infrastructure products, imaging services and product fulfillment. In addition, TrinWare is a leading IT Managed Service Provider in the Rocky Mountain region. TrinWare Statement:

“We provide Next Generation IT Managed Services, consulting, outsourcing, custom computer production and fulfillment while assuring the highest levels of return on investment, security, and customer satisfaction. The Strength of this company lies in our people. Therefore, we provide the highest degree of security and income for our staff as their expertise, talent, and passion exemplify TrinWare’s vision. Our customers look upon us as their trusted advisor to provide IT guidance. We continually pursue mutually beneficial and equitable business relationships with our customers, vendors, and suppliers.”

Responsibilities

Plan and develop Marketing strategies

Oversee and Manage Company Website to include optimization, analytics, audits, SEO, WooCommerce and engagement

Execute Marketing campaigns intended to foster lead generation

Oversee HubSpot CRM for email and marketing management, including the HubSpot marketing modules

Develop and execute product marketing strategies

Plan, Execute and optimize email marketing campaigns

Plan and oversee internal and external marketing events

Coordinate with all departments to fulfill marketing KPI’s

Carry and lead by example the TrinWare Core Values

Other duties as assigned by the Technical Production Manager or President

Qualifications Essential Qualifications:

5 years of experience in marketing, preferably in a technology-based environment.

Bachelors’ degree in Marketing, Business Administration or a related field, or equivalent experience.

Experience in WordPress with the creation and modification of advanced pages, including pages with several media types, including video.

Experience in WooCommerce to add products, optimize SEO for products, and update/make changes, as required (similar platforms, such as Shopify or Big Commerce may also qualify).

Highly proficient in common photo creation/editing tools, including but not limited to, Adobe (Photoshop, Illustrator, etc.), Canva, and any other tools.

Tracked success running and maintaining PPC campaigns on several platforms, including but not limited to Google, Bing, social media platforms, etc.

Expert in updating, managing and maintaining SEO to optimize searchability and top search results.

Experience in planning internal and external events, such as trade events, quarterly company events, etc.

Experience in monitoring and enhancing the EX and CX at a company through external events, internal competitions, or other means as seen fit.

Highly proficient in working with social media platforms, like Facebook, Instagram, LinkedIn. Utilizes 3rd party software like HootSuite to support the distribution of content to these platforms.

Experience working within a CRM, such as HubSpot, for contact management, pipeline tracking and marketing tools.

Confident and has experience running online/in-person meetings with customers or vendors.

Expert communication skills, including interacting with V-suite and C-suite shareholders for performance updates and recommendations.

Experience working with common digital signage applications to enhance internal marketing at the company, such as Wallboard.

Highly proficient in working with tools like Word, Excel and PowerPoint (can create templates and enhance the visual design and execution of PowerPoint files to support the sales team).

Creativity backed by a positive and energetic attitude

Understanding of Ideal Customer Profiles, Buyer Personas, and Buyer’s Journey

Strong ability to multitask and execute tasks based upon deadlines utilizing Microsoft Planner or equivalent project tool.

Ability to think outside of the box and launch creative campaigns both internally and externally

Ability, knowledge, and background to organize materials within SharePoint

Understanding of budgets and ROI

Works well individually or leading a group of people as may be required upon future growth.

Professional presentation & background

Additional Preferred Qualifications:

Experience in the computer hardware and IT Managed Services industry is highly recommended for this position, as the applicant will be marketing PC hardware and managed services primarily. In addition, familiarity with Managed Services toolsets, such as ConnectWise and other industry-leading companies, will give the candidate a significant head start.

1-2 years of experience with mainstream video editing tools.

Experience with common audio recording software and tools, such as microphones, mixers, etc.

Duties

Manage, coach, direct and lead a successful marketing division, working hand in hand with the Director of Sales in the Hardware and Managed IT Services division.

Plan and develop Marketing strategies

Oversee and Manage Company Website to include optimization, analytics, audits, SEO, WooCommerce and engagement.

Execute Marketing campaigns intended to foster lead generation

Oversee HubSpot CRM for email and marketing management, including the HubSpot marketing modules

Develop and execute product marketing strategies

Plan, Execute and optimize email marketing campaigns

Plan and oversee internal and external marketing events

Coordinate with all departments to fulfill marketing KPI’s

Carry and lead by example the TrinWare Core Values

Other duties as assigned by the Technical Production Manager or President

Relationships The Integrated Marketing Manager will report directly to the

Director of Sales — Custom Computer Hardware Division . In addition, you’ll complete projects for several other members of our leadership team, which consists of 5 total members. We have a significant amount of experience in working with a team and look forward to working with you!

Hours

Monday — Friday 8AM — 5:30PM. Schedule may vary up to 40 hours per week. Set hours to be determined and may fluctuate with operations, external weekend events, etc.

Salary

The salary range for this position is $75,000 – $100,000 OTE per year, commensurate with experience and may include a SPIFF bonus.

Employee Benefits TrinWare’s available benefits include:

Company sponsored Medical, Dental, Vision

Life, Short- and Long-term disability

401K with matching

Paid holidays, vacation and sick leave

Employee discount, referral and assistance programs

Paid time off

Core Values & Goals TrinWare’s culture is a coming-together of high professional standards and a tight-knit team atmosphere. These Core Values are the driving force behind the who, what and why of our mission. We believe that these values will serve as a compass to lead us to our goal: being recognized as one of technology’s great service providers.

GOALS:

G rowth

O ptimism

A ccountability

L eadership

S

ervice

Compensation details:

75000-100000 Yearly Salary

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